Association Management Software Articles

Group:

13 Articles Found

As Printed in B2B Marketing Trends - How Much Is a Qualified, Interested Lead Worth to You? | Ed Schipul

As Printed in B2B Marketing Trends - How Much Is a Qualified, Interested Lead Worth to You? | Ed Schipul

Many organizations grow frustrated that their website never seems to be included among the top listings on Google or Yahoo. To help organizations move up the search engine listings, an entire industry has emerged, full of specialists who stay on top of changes made to the arcane inner workings of search engine algorithms. However, this takes time, and they may be tempted to use some of the trickery that is tainting the search engine marketing field.

Joy, Happiness & Health to You and Your Loved Ones

Joy, Happiness & Health to You and Your Loved Ones

Joy, Happiness & Health to You and Your Loved Ones To Our Open Source Family,   As the holiday season is upon us, we find ourselves reflecting on the past year and those who have supported us and the entire Tendenci community. With your help, we continue to work toward our shared goal – Connect the world’s people and do some good. For many of us, it’s been a tough year with all the changes happening across the globe  – natural disasters, wildfires, shootings, political issues, personal issues, and hardest of all, the loss of our loved ones. All lead us to the greatest lesson—love. It is the action of love that makes our world a better place. It is why we are sending you our most loving holiday wishes as you embark on your journey into 2019. So Happy …

The 3 Motivations of People, Material, Social and Ideological

The 3 Motivations of People, Material, Social and Ideological

It is frequently said that everything in life is a negotiation. Certainly convincing a child to do their homework is both a 'sale' and a 'negotiation' and neither is easily accomplished. We all have an agenda that changes constantly over the years and even over the course of the day as our need for food and sleep varies. In the process of this need for persuasion, I propose it is helpful to develop a balanced three pronged approach to persuading people aligned with their motivations. Specifically the goal of this article is to put forth an easy-to-use motivational framework - an actionable framework to design a persuasive system for people.

Your Web Site Needs a Clear Call to Action

Your Web Site Needs a Clear Call to Action

At this point, your web site is executing the marketing fundamentals with strong headlines and your product or service is featured prominently on your home page.  You have a professional design that establishes the fact that your company and brand are trustworthy and of the highest quality.  The next step is to tell your site visitor exactly what you want them to do. ”You have caught the readers with your headline.  You have interested them with your copy.  Do not leave them hanging in midair.  Tell them what to do.”  – John CaplesYou need a clear marketing “call to action”. A “call to action” in advertising and marketing refers to active copy that compels a user to take action.  Typically the action is to purchase a product or take some step in your sales cycle that will hopefully lead to a sale. Here …

Your Service or Product is the “Hero” of Your Web Site

Your Service or Product is the “Hero” of Your Web Site

Your web site visitors want to know what you can do for them.  This trumps everything else.  If you appear to satisfy their needs, only then will they continue to research your “about us” links or have the slightest desire to see a picture of your facilities.Web sites, even those that have been developed by a professional agency, frequently make the mistake of featuring company information more prominently than company offerings.  My experience has been this is catastrophic to your response rates.Please do not misunderstand; your site visitor does want to know that you are an established company with a strong position in the market.  But their first question is “does your service or product meet my needs now?”  My recommendation is you answer this marketing question with a big YES.  Feature your “Hero” prominently on the site If you …

The Explosion of Mobile Audiences and What it Means for Public Relations

The Explosion of Mobile Audiences and What it Means for Public Relations

Just as the advent of the Internet browser and email challenged PR practitioners 20 years ago, today PR pros must also quickly adapt to and embrace the changes that mobile has in store — many of which are still evolving.

Trail to the Chief: How the Presidential Campaign is Reshaping Technology Use

Trail to the Chief: How the Presidential Campaign is Reshaping Technology Use

This article by Katrina Kokoska was published in the Fall 2012 edition of Public Relations Tactics. It is posted here with permission. August 31, 2012 Every four years, athletes and fans from their home countries focus attention, training and resources on the Olympic Games. And as the Olympics move nearer to the opening ceremonies, the art and science of athletic performance advance.

Picking and Choosing: Content Strategy in the Age of Opportunity Overload

Picking and Choosing: Content Strategy in the Age of Opportunity Overload

Our ability to interact with an audience today is primarily limited by two major factors: time and holding the attention of the individuals consuming and sharing information. As we approach the 10th anniversary of Friendster’s launch and the dawn of social media, it is clear that time and interest are powerful gatekeepers.

Web Marketing and Social Media Questions to be Answered at 2008 Tendenci User Conference

Web Marketing and Social Media Questions to be Answered at 2008 Tendenci User Conference

If your organization is like most associations and businesses, you are finding it challenging to keep up with the latest technologies. It can be tough enough just keeping your Web site updated, let alone thinking about how to use Social Media strategically to accomplish your business and communications objectives.

Web Marketing Fundamentals Increase Sales Lead Generation

Web Marketing Fundamentals Increase Sales Lead Generation

Web sites respond differently from other advertising media for two primary reasons. First, web users are incredibly impatient. Secondly, they are incredibly smart. The more we treat people on the web like they are impatient and smart, the higher the conversion rate from visitor to phone call or contact forms. So how exactly does a web site treat visitors as impatient and smart? By giving them what they want, on their terms, immediately and with humility.

Contact us to upgrade to Tendenci

The open source solution chosen by associations around the world.

Want to talk? (281) 497-6567

Sign up for Tendenci - The Open Source AMS

No per user pricing. Unlimited admins.

Demo Now

Have Questions?

Contact us!

Site Search