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Picking and Choosing: Content Strategy in the Age of Opportunity Overload

Picking and Choosing: Content Strategy in the Age of Opportunity Overload

Our ability to interact with an audience today is primarily limited by two major factors: time and holding the attention of the individuals consuming and sharing information. As we approach the 10th anniversary of Friendster’s launch and the dawn of social media, it is clear that time and interest are powerful gatekeepers.

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