Association Management Software Articles

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Your Web Site Needs a Clear Call to Action

Your Web Site Needs a Clear Call to Action

At this point, your web site is executing the marketing fundamentals with strong headlines and your product or service is featured prominently on your home page.  You have a professional design that establishes the fact that your company and brand are trustworthy and of the highest quality.  The next step is to tell your site visitor exactly what you want them to do. ”You have caught the readers with your headline.  You have interested them with your copy.  Do not leave them hanging in midair.  Tell them what to do.”  – John CaplesYou need a clear marketing “call to action”. A “call to action” in advertising and marketing refers to active copy that compels a user to take action.  Typically the action is to purchase a product or take some step in your sales cycle that will hopefully lead to a sale. Here …

Schipul teaming up with Houston Nonprofits featured in the Houston Chronicle

Schipul teaming up with Houston Nonprofits featured in the Houston Chronicle

Shannon Buggs with the Houston Chronicle wrote a great article entitled 'Nonprofits Should Make Use of Social Networking' on nonprofits and Social Networking in Houston. From the article: "[Social Networking Sites] work great when the people, nonprofits and companies producing the stuff I like have up-to-date technology on their Web sites that allow fans to easily post information and photos to their Facebook pages. But too often that technology — RSS formatted feeds — is nowhere to be found, especially on the Web sites of nonprofits." Ed Schipul was quoted in the article as well: "I can't actually do it for you," said Ed Schipul, founder and CEO of Schipul, a Web marketing firm that has a lot of nonprofits on its client list. "I can consult with you and help you recruit people within your organization, but I can't …

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