Just as the advent of the Internet browser and email challenged PR practitioners 20 years ago, today PR pros must also quickly adapt to and embrace the changes that mobile has in store — many of which are still evolving.
Our ability to interact with an audience today is primarily limited by two major factors: time and holding the attention of the individuals consuming and sharing information. As we approach the 10th anniversary of Friendster’s launch and the dawn of social media, it is clear that time and interest are powerful gatekeepers.