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The 3 Motivations of People, Material, Social and Ideological

It is frequently said that everything in life is a negotiation. Certainly convincing a child to do their homework is both a 'sale' and a 'negotiation' and neither is easily accomplished. We all have an agenda that changes constantly over the years and even over the course of the day as our need for food and sleep varies. In the process of this need for persuasion, I propose it is helpful to develop a balanced three pronged approach to persuading people aligned with their motivations. Specifically the goal of this article is to put forth an easy-to-use motivational framework - an actionable framework to design a persuasive system for people.

Released: 2-January-2008 03:00 PM
Poster: Ed Schipul (281) 497-6567
Email:
Source: https://www.eschipul.com
Tag(s): article Ed ideological marketing material persuasion quote Schipul social

Accelerating Fundraising through Social Media By Ed Schipul as Published in Nonprofit World May 2010

There hasn’t been much cause for celebration at many nonprofits lately. The public has been distracted by the faltering economy, volunteers have been hard to find, and donor databases have dried up. One bright spot has been the emergence of social media tools that can boost fundraising. Organizations that are testing social media strategies are realizing how much potential these tools have. Fundraisers can click the mouse a few times and connect with people passionate about their cause, helping them spread the word, volunteer, and donate.