The 3 Motivations of People, Material, Social and Ideological
It is frequently said that everything in life is a negotiation. Certainly convincing a child to do their homework is both a 'sale' and a 'negotiation' and neither is easily accomplished. We all have an agenda that changes constantly over the years and even over the course of the day as our need for food and sleep varies. In the process of this need for persuasion, I propose it is helpful to develop a balanced three pronged approach to persuading people aligned with their motivations. Specifically the goal of this article is to put forth an easy-to-use motivational framework - an actionable framework to design a persuasive system for people. I am setting out by humbly standing on the shoulders of giants such as Mancur Olson, Hardin and Clark & Wilson. I have not done them justice in that my simplifications omit subtleties …