Association Management Software Articles

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Your Web Site Needs a Clear Call to Action

Your Web Site Needs a Clear Call to Action

At this point, your web site is executing the marketing fundamentals with strong headlines and your product or service is featured prominently on your home page.  You have a professional design that establishes the fact that your company and brand are trustworthy and of the highest quality.  The next step is to tell your site visitor exactly what you want them to do. ”You have caught the readers with your headline.  You have interested them with your copy.  Do not leave them hanging in midair.  Tell them what to do.”  – John CaplesYou need a clear marketing “call to action”. A “call to action” in advertising and marketing refers to active copy that compels a user to take action.  Typically the action is to purchase a product or take some step in your sales cycle that will hopefully lead to a sale. Here …

Your Service or Product is the “Hero” of Your Web Site

Your Service or Product is the “Hero” of Your Web Site

Your web site visitors want to know what you can do for them.  This trumps everything else.  If you appear to satisfy their needs, only then will they continue to research your “about us” links or have the slightest desire to see a picture of your facilities.Web sites, even those that have been developed by a professional agency, frequently make the mistake of featuring company information more prominently than company offerings.  My experience has been this is catastrophic to your response rates.Please do not misunderstand; your site visitor does want to know that you are an established company with a strong position in the market.  But their first question is “does your service or product meet my needs now?”  My recommendation is you answer this marketing question with a big YES.  Feature your “Hero” prominently on the site If you …

Tendenci Open Source Lifecycle

Tendenci Open Source Lifecycle

         |  Unsubscribe             Greetings from the Tendenci team!  All software products have a lifecycle, and the version of Tendenci you are using will reach its end-of-life this year. Happily, the latest version of Tendenci has incorporated many new technologies that make it a better, faster, and more secure site management platform! What are you missing out on? Community Forums Mobile Responsive Design Newsletters Customized Reporting One-Button Backups Upgraded Content Editor And the list keeps growing! You can find details about the Tendenci lifecycle and your upgrade options on our website. Contact the Tendenci team today for more information. Tendenci keeps getting better.Upgrade today. www.tendenci.com                   Want to unsubscribe from this newsletter? Click Here                  

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