Many organizations grow frustrated that their website never seems to be included among the top listings on Google or Yahoo. To help organizations move up the search engine listings, an entire industry has emerged, full of specialists who stay on top of changes made to the arcane inner workings of search engine algorithms. However, this takes time, and they may be tempted to use some of the trickery that is tainting the search engine marketing field.
Google Webmaster Tools is powerful (and completely free!) tool that gives you insight into the health of your website, and how Google is crawling your site. But this data can be a bit overwhelming. We've simplified the process with our six point checklist for reviewing the health of your website with Google Webmaster tools!