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Association Management Software Articles

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5 Articles Found

As Printed in B2B Marketing Trends - How Much Is a Qualified, Interested Lead Worth to You? | Ed Schipul

As Printed in B2B Marketing Trends - How Much Is a Qualified, Interested Lead Worth to You? | Ed Schipul

Many organizations grow frustrated that their website never seems to be included among the top listings on Google or Yahoo. To help organizations move up the search engine listings, an entire industry has emerged, full of specialists who stay on top of changes made to the arcane inner workings of search engine algorithms. However, this takes time, and they may be tempted to use some of the trickery that is tainting the search engine marketing field.

The 3 Motivations of People, Material, Social and Ideological

The 3 Motivations of People, Material, Social and Ideological

It is frequently said that everything in life is a negotiation. Certainly convincing a child to do their homework is both a 'sale' and a 'negotiation' and neither is easily accomplished. We all have an agenda that changes constantly over the years and even over the course of the day as our need for food and sleep varies. In the process of this need for persuasion, I propose it is helpful to develop a balanced three pronged approach to persuading people aligned with their motivations. Specifically the goal of this article is to put forth an easy-to-use motivational framework - an actionable framework to design a persuasive system for people.

Trail to the Chief: How the Presidential Campaign is Reshaping Technology Use

Trail to the Chief: How the Presidential Campaign is Reshaping Technology Use

This article by Katrina Kokoska was published in the Fall 2012 edition of Public Relations Tactics. It is posted here with permission. August 31, 2012 Every four years, athletes and fans from their home countries focus attention, training and resources on the Olympic Games. And as the Olympics move nearer to the opening ceremonies, the art and science of athletic performance advance.

Accelerating Fundraising through Social Media By Ed Schipul as Published in Nonprofit World May 2010

Accelerating Fundraising through Social Media By Ed Schipul as Published in Nonprofit World May 2010

There hasn’t been much cause for celebration at many nonprofits lately. The public has been distracted by the faltering economy, volunteers have been hard to find, and donor databases have dried up. One bright spot has been the emergence of social media tools that can boost fundraising. Organizations that are testing social media strategies are realizing how much potential these tools have. Fundraisers can click the mouse a few times and connect with people passionate about their cause, helping them spread the word, volunteer, and donate.

Schipul teaming up with Houston Nonprofits featured in the Houston Chronicle

Schipul teaming up with Houston Nonprofits featured in the Houston Chronicle

Shannon Buggs with the Houston Chronicle wrote a great article entitled 'Nonprofits Should Make Use of Social Networking' on nonprofits and Social Networking in Houston. From the article: "[Social Networking Sites] work great when the people, nonprofits and companies producing the stuff I like have up-to-date technology on their Web sites that allow fans to easily post information and photos to their Facebook pages. But too often that technology — RSS formatted feeds — is nowhere to be found, especially on the Web sites of nonprofits." Ed Schipul was quoted in the article as well: "I can't actually do it for you," said Ed Schipul, founder and CEO of Schipul, a Web marketing firm that has a lot of nonprofits on its client list. "I can consult with you and help you recruit people within your organization, but I can't …

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