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Merry New Year World's People from Team Tendenci

Merry New Year World's People from Team Tendenci

Behind this powerful enterprise software, there is a team that cares so much about everyone all over the world. We acknowledge all the beautiful cultures and communities across the oceans and feel happy to celebrate every single one with you. Team Tendenci wishes you all peace and joy this holiday season and a Merry New Year 2022! Please continue to stay safe.

As Printed in B2B Marketing Trends - How Much Is a Qualified, Interested Lead Worth to You? | Ed Schipul

As Printed in B2B Marketing Trends - How Much Is a Qualified, Interested Lead Worth to You? | Ed Schipul

Many organizations grow frustrated that their website never seems to be included among the top listings on Google or Yahoo. To help organizations move up the search engine listings, an entire industry has emerged, full of specialists who stay on top of changes made to the arcane inner workings of search engine algorithms. However, this takes time, and they may be tempted to use some of the trickery that is tainting the search engine marketing field.

Woof, What A Year! Wishing You Safety & Peace 2021

Woof, What A Year! Wishing You Safety & Peace 2021

To our Tendenci Community and everyone in the world reading this - We wish you health, certainty, love, triumph and as much happiness as these uncertain times can allow. Wishing you safety and peace this holiday season. And together we look forward to a better and promising new year 2021. We’ve gathered a few inspirational quotes to help us through these tough times. Because we believe in hope and a better tomorrow.

Coronavirus (COVID-19) Preparedness Guide for Your Association with Your AMS

Coronavirus (COVID-19) Preparedness Guide for Your Association with Your AMS

Dear Tendenci Community, A summary of content to help you and your communities to prepare for potential quarantines brought on by CoronaVirus ( COVID-19. )

Tendenci - The Open Source AMS joins new Stripe Partner Program to bring more commerce online and increase the GDP of the Internet

Tendenci - The Open Source AMS joins new Stripe Partner Program to bring more commerce online and increase the GDP of the Internet

Tendenci has joined the new Stripe Partner Program and is now an approved Stripe Partner! The hottest new seamless payment integration with Tendenci - The Open Source AMS software allows your association or non-profit to start collecting payments quickly. From membership fees, event registration, recurring donations, sponsorships, corporate memberships and much more.

Joy, Happiness & Health to You and Your Loved Ones

Joy, Happiness & Health to You and Your Loved Ones

Joy, Happiness & Health to You and Your Loved Ones To Our Open Source Family,   As the holiday season is upon us, we find ourselves reflecting on the past year and those who have supported us and the entire Tendenci community. With your help, we continue to work toward our shared goal – Connect the world’s people and do some good. For many of us, it’s been a tough year with all the changes happening across the globe  – natural disasters, wildfires, shootings, political issues, personal issues, and hardest of all, the loss of our loved ones. All lead us to the greatest lesson—love. It is the action of love that makes our world a better place. It is why we are sending you our most loving holiday wishes as you embark on your journey into 2019. So Happy …

Zenoss Interviews Tendenci at SXSW 2013

Zenoss Interviews Tendenci at SXSW 2013

We love what Jennifer Darrouzet, Director of Product Marketing at Zenoss, had to say about Tendenci in her blog post 7 Apps, 7 Stacks: A Taste of SXSWi in Attendees’ IT Infrastructure Choices [VisibleRisk & Tendenci]! "For the cause-minded, I was happy to discover Tendenci - The Open Source AMS for nonprofit and association management. Your favorite nonprofit can publish all their compelling content online, raise funds, hold events, enlist members, and more – and if you are a coder – you can help develop new features as a high-value volunteer. Meant to be hosted in the cloud, Courtney Pemberton and Sarah Worthy explain how they’ve chosen their recommended stack, why it’s wicked fast, and what would happen if their service was unavailable."

Your Member Directory - Is it Public or Private?

Your Member Directory - Is it Public or Private?

Public directories are a great resource for networking Public directories are a great resource for networking within an industry or region and will generate the most exposure for your members. However, not all organizations want to share their membership data with everyone. If your membership prefers networking as a benefit of membership, you can secure access based on active membership status. Or even lock down visibility to only the site administrators for complete privacy.

Improve Membership Retention Rates with Auto-renewal

Improve Membership Retention Rates with Auto-renewal

Turn on the auto-renewal option on your website and remove the obstacle to membership renewal Members will set up the auto-renewal feature upon joining or renewing to have their card charged at the end of the membership cycle, easily maintaining their membership status. Updates to the selected card or the subscription can be made directly from the member profile at any time. Auto-renewal is currently available for websites using Stripe or Authorize.net as their merchant account.

Finding the Sweet Spot on Membership Levels

Finding the Sweet Spot on Membership Levels

Trying to balance the cost of membership against the benefits offered can be tricky. It's why most associations offer multiple levels of membership, hoping to find one that fits a prospective member's objectives and budget. To find out if you are hitting the sweet spot of mutual value, look at the reports on your Tendenci website that provide insightful information about your membership.

The 3 Motivations of People, Material, Social and Ideological

The 3 Motivations of People, Material, Social and Ideological

It is frequently said that everything in life is a negotiation. Certainly convincing a child to do their homework is both a 'sale' and a 'negotiation' and neither is easily accomplished. We all have an agenda that changes constantly over the years and even over the course of the day as our need for food and sleep varies. In the process of this need for persuasion, I propose it is helpful to develop a balanced three pronged approach to persuading people aligned with their motivations. Specifically the goal of this article is to put forth an easy-to-use motivational framework - an actionable framework to design a persuasive system for people.

Why Your Web Site Needs Consistent Branding

Why Your Web Site Needs Consistent Branding

Be consistent with your branding as it is the key to company recognition.  You have a position in the marketplace and your web site should reinforce your position.  Branding and your positioning statement Your web site must deliver your brand’s positioning statement, starting with your headline, the most important element on your site. Your logo and your tagline should “be the brand”. The web site images, copy and graphics must support your position.“Positioning should be expressed through a short simple statement.  It should not be confused with a slogan, though if the positioning and the slogan can be the same, wonderful.” – Drayton BirdSpecifically, the following elements of your web site need to be consistent with your brand’s position. Brand logo Brand name Key messaging Positioning statement Tagline Body copy Graphics – the look and feel Colors Proportions Motion Fonts  Your …

Your Web Site Needs to “Ask for the Business”

Your Web Site Needs to “Ask for the Business”

This article addresses the most basic of marketing concepts, making it easy to contact you. It is the sixth article in a series on the web marketing that will increase the conversion rate of web site visitors, to web site buyers. For most businesses, purchasing your product or service online is not viable, which makes earning the trust of your site visitor and obtaining permission to continue the dialog the primary goal of your web site.  That means your web site visitor has to contact you using one of four different methods: An inbound phone call to your business Submission of a contact form or a mini-contact form An e-mail with an unstructured request A physical visit to your place of business Give them your phone number over and over Telephone leads, or “call ins,” are generally of a higher quality …

Your Web Site Needs a Clear Call to Action

Your Web Site Needs a Clear Call to Action

At this point, your web site is executing the marketing fundamentals with strong headlines and your product or service is featured prominently on your home page.  You have a professional design that establishes the fact that your company and brand are trustworthy and of the highest quality.  The next step is to tell your site visitor exactly what you want them to do. ”You have caught the readers with your headline.  You have interested them with your copy.  Do not leave them hanging in midair.  Tell them what to do.”  – John CaplesYou need a clear marketing “call to action”. A “call to action” in advertising and marketing refers to active copy that compels a user to take action.  Typically the action is to purchase a product or take some step in your sales cycle that will hopefully lead to a sale. Here …

Your Service or Product is the “Hero” of Your Web Site

Your Service or Product is the “Hero” of Your Web Site

Your web site visitors want to know what you can do for them.  This trumps everything else.  If you appear to satisfy their needs, only then will they continue to research your “about us” links or have the slightest desire to see a picture of your facilities.Web sites, even those that have been developed by a professional agency, frequently make the mistake of featuring company information more prominently than company offerings.  My experience has been this is catastrophic to your response rates.Please do not misunderstand; your site visitor does want to know that you are an established company with a strong position in the market.  But their first question is “does your service or product meet my needs now?”  My recommendation is you answer this marketing question with a big YES.  Feature your “Hero” prominently on the site If you …

Your Web Site Needs a Strong Marketing Headline

Your Web Site Needs a Strong Marketing Headline

A strong marketing headline is the single most important element on your web site.  Your headline is even more important than a photo or illustration representing your service or product because it is the first thing your visitor sees. Direct marketing professionals have tested numerous headlines, and even advertisements without any headline, and provided us with valuable insight on developing marketing web sites.Shockingly, as I write this in 2003, many web sites still do not have a headline and bury the benefits of the service or product in unread text and caption-less images. Why web sites with marketing headlines increase response rates Imagine that tomorrow’s newspaper arrived without a headline, with no sub-headings (subheads) and no captions on the photos.  Most likely you would chuckle and “know” that the editor was going to lose their job. More importantly, you probably would …

eJewish Philanthropy Features Becky Leven on Engaging Millennials

eJewish Philanthropy Features Becky Leven on Engaging Millennials

Tendenci's Becky Leven was featured in a article on eJewish Philanthropy related to her NTC 2014 talk on engaging millennials from a philanthropy standpoint. eJewish Philanthropy is an online content publisher and aggregator for the Jewish professional community.

Ed Schipul Offers Advice in Latest Edition of Website Magazine

Ed Schipul Offers Advice in Latest Edition of Website Magazine

The March 2014 edition of Website Magazine is out, with great guidance for organizations trying to navigate through the process of choosing the right Web design and development partner. Writer Michelle Wicmandy called upon Tendenci Founder and CEO Ed Schipul for expert guidance for her article, "Selecting the Right Design/Development Partner." Schipul recommends that organizations examine a firm's own website as part of its evaluation to see how the web development firm is using the latest technologies. If they aren't using advanced technologies themselves, an organization has no reason to believe the firm understands and embraces technologies.

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