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Accelerating Fundraising through Social Media By Ed Schipul as Published in Nonprofit World May 2010

Accelerating Fundraising through Social Media By Ed Schipul as Published in Nonprofit World May 2010

There hasn’t been much cause for celebration at many nonprofits lately. The public has been distracted by the faltering economy, volunteers have been hard to find, and donor databases have dried up. One bright spot has been the emergence of social media tools that can boost fundraising. Organizations that are testing social media strategies are realizing how much potential these tools have. Fundraisers can click the mouse a few times and connect with people passionate about their cause, helping them spread the word, volunteer, and donate.

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