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Schipul - The Web Marketing Company CEO Ed Schipul to Present at 2012 PRSA International Conference

Will discuss the challenges and opportunities of brevity


Ed Schipul, President and CEO of TendenciHOUSTON, October 10, 2012 
– Schipul - The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company, today announced that President and CEO Ed Schipul will present, “Micro Blogs: How to Tell a Story on a Dime,” at the 2012 Public Relations of America (PRSA) International Conference. The presentation will examine the push toward communications that can be quickly disseminated, consumed and shared, and the implications for public relations professionals.

Texting, tweeting, Facebook posts and Instagram photo captions are all illustrations of the trend toward brief written communication. They can be written, disseminated, consumed and shared in seconds, creating enormous opportunities for organizations seeking to connect and strengthen relationships with a range of communities. Schipul’s presentation will examine these trends and the hottest micro blogging platforms, and describe best practices in brief storytelling that get results.

“If you want your community to understand what your organization stands for, remember it and share it, you have to strategically determine which social tools align best with your brand, given their strengths and audience, and make your communication brief,” said Schipul. “Brevity seems simple, but powerful brief storytelling requires an underlying strategy, excellent writing skill and great editing.”

Brevity is especially essential in reaching and engaging younger communities. According to the Pew Research Center’s Internet and Life Project, 95 percent of 18-29 year olds say they use the text messaging feature on their phones, and these users send or receive an average of 87.7 text messages on a normal day. Those between the ages of 18 and 24 send or receive an average of 109.5 messages every day.

The PRSA International Conference features more than 80 professional development sessions and is expected to attract approximately 3,000 public relations professionals and students. Keynote presenters for the 2012 PRSA International Conference include Twitter Co-Founder Biz Stone, Tim Westergren, founder and chief strategy officer of Pandora, June Cotte, Ph.D., consumer behavioral expert, and Michael Steele, a political analyst with MSNBC.

The theme of the 2012 PRSA International Conference is, “The Future Starts Now.” The conference will be held October 13-16 at San Francisco Marriott Marquis. Schipul’s presentation is scheduled for 12:30 p.m. on October 16th. To register online, visit https://www.prsa.org/.

Follow the PRSA International Conference on Twitter: #prsaicon

Follow Schipul on Twitter: @schipul

Follow Ed Schipul on Twitter: @eschipul

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include The Houston Affiliate of Susan G. Komen for the Cure®, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


Dharol Tankersley of Schipul – The Web Marketing Company to Discuss Neuromarketing at 2012 Interactive Strategies Conference

Presentation to examine the inner-workings of human desire


Dharol Tankersley with SchipulHOUSTON, September 24, 2012 
– Marketing may not be brain surgery, but it appears to be getting closer. Schipul – The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company, today announced that Data Analyst Dharol Tankersley, PhD, will present, “Neuromarketing – What it is, What it can predict, and Where it falls short,” at the 2012 Interactive Strategies Conference. The theme of this year’s conference, presented by the Houston Interactive Marketing Association, is “Psych! Marketing to the Mind,” which explores why people make decisions and behave the way they do. 

Neuromarketers believe they can tap into the subconscious reactions people have to branding and advertising by analyzing brain activity and, by doing so, go a step beyond traditional research techniques. Tankersley spent 10 years as a cognitive neuroscientist designing and conducting studies of people’s brain activity during decision making and social interaction. As a graduate student at Duke University Medical Center, Tankersley was the lead study investigator in research that discovered that activation of a particular brain region predicts whether people tend to be selfish or altruistic. 

“I am excited that neuroscience is moving from the laboratory to Main Street – or at least to Madison Avenue,” said Tankersley. “We will discuss what neuromarketers are really measuring and showcase both the promise and limitations of neuroscience in addressing marketing problems. The more we use available tools to understand human desire, the more precisely and accurately we will be in predicting and potentially modifying humans wants.”

Companies such as A & E Television, CBS, Disney, Frito-Lay and Google, as well as some political campaigns, have used neuromarketing to test consumer impressions.

Although increased activity in the brain doesn’t necessarily mean increased preference for a product, the idea that marketers could seek to manipulate subconscious brain activity to sell products and services is not without its critics. Some consumer advocates have called the discipline, “brandwashing” – a combination of branding and brainwashing – because it tinkers with aspects of consumer behavior of which those consumers are not aware.

Keynote presenters for the 2012 Interactive Strategies Conference include Nikki Pfarr, a researcher and strategist at the Seattle-based product design company Artefact and Beverly Flaxington, author of “Understanding Other People: The Five Secrets to Human Behavior.”

The 2012 Interactive Strategies Conference will be held October 3, 2012 at Rice University’s Jones Graduate School of Business. Tankersley’s presentation is scheduled for 2:00 p.m. To register online, visit http://www.is-conference.com/register/.

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Texas Medical Center, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


Schipul – The Web Marketing Company’s Caitlin Kaluza to Present at PRSA Southeast District Conference

‘Website Management for PR Pros’ will show how to take control of Web presence

Caitlin Kaluza with TendenciHOUSTON, September 11, 2012 – Schipul – The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company, today announced that Manager of PR/Communications Caitlin Kaluza will present at the Public Relations Society of America’s (PRSA) Southeast District Conference next week. Kaluza’s presentation, “Take Command of your Company’s Website: Website Management for PR Pros,” will examine why it is essential to master the science of the Web, such as analytics and search engine optimization (SEO) or risk becoming obsolete.

The theme of this year’s PRSA Southeast District Conference is, “Creating Authentic Relationships in the Age of Me.” The conference will emphasize the critical function of PR as relationship management in an era of instantaneous and pervasive social media.

“Website analytics and SEO have become essential skills for anyone wanting to call the shots for organizational communications,” said Kaluza. “We will walk participants through how they can discover aspects of website performance metrics they’ve never known existed, identify the benchmarks to use and select the statistical analyses that offer the most valuable strategic insight.”

Participants will also learn how to use online tools – many of which are free – to identify and research target communities and to discover what words and phrases the community uses when describing products and services. The presentation includes a basic introduction to SEO, with understandable explanations of how search engines work and why they matter. 

In addition to Kaluza, PRSA Southeast District Conference presenters include Gary McCormick, APR, Fellow PRSA, who is the 2011 Immediate Past Chair of PRSA, Lee Rainie, director of the American Life Project with Pew Research Center and Nicole Goldman, senior vice president of Marketing and Publicity with Jim Henson Company.

Schipul – The Web Marketing Company’s experts are often invited to provide guidance to marketing and communications pros who struggle to navigate the ever-changing social media environment. Schipul offers a broad spectrum of Web design, social media consulting and search engine marketing services. Earlier this year, Schipul released Tendenci (www.tendenci.com) content management system (CMS) as an open source product. Tendenci, which was designed specifically for non-profit organizations and associations, provides a bundled set of automated Web marketing tools, including events calendar, donation form, and rich media photo gallery and video gallery. The Tendenci Open Source download is available at https://github.com/tendenci/tendenci.

The PRSA Southeast District Conference will be held September 19-21, 2012 at the DoubleTree Hotel in Chattanooga, Tenn. Kaluza’s presentation is scheduled for 8:30 a.m. on September 21st . To register online, visit https://www.seprsaconference.com/register/.

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Texas Medical Center, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


Mental Health America of Greater Houston Selects Tendenci® CMS Platform

Website upgrade makes it easier for people in need to navigate the mental health care system

Mental Health America Greater Houston Chapter Tendenci WebsiteHOUSTON, August 6, 2012 – Following an exhaustive review process, Mental Health America of Greater Houston has selected Tendenci (www.tendenci.com) content management system (CMS) to power its newly upgraded website, www.mhahouston.org. The website was designed by Schipul – The Web Marketing Company (www.schipul.com). It features a clean look that makes it easy to quickly access the organization’s resources, stay up to date on the latest mental health care news and review the calendar of upcoming education and training opportunities.

Mental Health America of Greater Houston’s website is powered by Schipul’s hosted Software-as-a-Service (SaaS) Tendenci product, which is listed on AWS Marketplace to simplify deployment and management on Amazon EC2. The website plays a major role in accomplishing the organization’s mission of enhancing the mental health of all Houstonians and improving the lives of those with mental illnesses. The website connects the organization with people in need as well as with mental health care providers, serving as the hub of collaborative education, outreach and advocacy activities.

“Finding help on mental health care and understanding the system is sometimes a challenge, so with Schipul – The Web Marketing Company’s help we redesigned the website to make it easier for people seeking help to find it,” said Traci Patterson, director of communications with Mental Health America of Greater Houston. “To keep people coming back, we keep the information on the website fresh, which is easy to do with the Tendenci CMS video gallery, photo album and home page rotator features.”

Tendenci CMS was designed specifically for non-profit organizations (NPOs) and associations. Earlier this year, Tendenci was released as an open source product to gives NPOs such as Mental Health America of Greater Houston greater control. The Tendenci Open Source download is available at https://github.com/tendenci/tendenci.

Mental Health America of Greater Houston uses Tendenci’s events management capabilities to organize and promote education and training events with an easy-to-update online calendar. To satisfy the curiosity of website users, the site offers a photo album featuring dozens of photos showcasing the important work the organization is doing. And Tendenci makes it possible for website users to donate online by clicking the purple button that is prominently visible throughout the site.

 

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Zoo, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


Komen Houston Upgrades Website with Tendenci® CMS Platform

Easy to use and highly functional site offers deep resources for breast cancer community

HOUSTON, June 26, 2012 – The Houston Affiliate of Susan G. Komen for the Cure® has unveiled a fresh new website, sponsored by Schlumberger and powered by Tendenci (www.tendenci.com) content management system (CMS), to serve the breast cancer community. The new website, www.komen-houston.org, features a bright updated design that is simple for Komen Houston staff to update and easy for users to navigate. The website was designed by Schipul – The Web Marketing Company (www.schipul.com).

Tendenci CMS was designed specifically for non-profit organizations (NPOs) and associations, and it helps Komen Houston keep true to its mission to find a cure and eradicate breast cancer. For instance, Tendenci makes it easy for Komen Houston staff to add and edit website content showcasing upcoming events, ways people can get involved, the good works of volunteers and how donated funds are used to provide innovative breast cancer education, screening and treatment projects.

Tendenci’s events management capabilities enable Komen Houston to organize and promote events with an easy-to-update online calendar. The new Komen Houston website’s photo galleries feature hundreds of photos uploaded with the click of a mouse. Of course information on the next Komen Houston Race for the Cure and how to donate is highly visible throughout the site.

“Our vision is for the website to be the focal point for the greater Houston area’s breast cancer community – the place to go for information, resources and support in our battle against breast cancer, whether you need it or you want to give it,” said Adriana M. Higgins, executive director of Komen Houston. “With Tendenci and through the support of our website sponsor Schlumberger, we expect the website to be a dynamic resource, encouraging people to visit us regularly, which deepens our connection and makes our relationship with the community more meaningful.”

The Houston Affiliate of Susan G. Komen for the Cure has granted more than $28 million for community grants in Brazoria, Chambers, Fort Bend, Galveston, Harris, Liberty and Montgomery counties. The Affiliate’s granting process ensures the impartial allocation of funds to qualified NPOs helping breast cancer survivors and their families get the treatment and support they need.

Earlier this year, Schipul – The Web Marketing Company, which created Tendenci, released Tendenci as an open source product, which gives NPOs such as Komen Houston a greater sense of control. The Tendenci Open Source download is available at https://github.com/tendenci/tendenci. Komen Houston’s website is powered by Schipul’s hosted Software-as-a-Service (SaaS) Tendenci product, which is now listed on AWS Marketplace to simplify deployment and management on Amazon EC2.

Tendenci currently powers hundreds of websites for nonprofit organizations and associations around the world, including Houston Technology Center (www.houstontech.org), Metropolitan New York Library Council (www.metro.org), and Think LA (https://www.thinkla.org/). It has more than 1 million users.

About the Houston Affiliate of Susan G. Komen For the Cure®

The Houston Affiliate of Susan G. Komen for the Cure® was established in 1990 to provide innovative breast cancer education, screening and treatment projects for the medically under-served and uninsured in Southeast Texas. In the Affiliate’s 22 year history, it has granted over $9 million for research nationally and over $28 million for community grants in Brazoria, Chambers, Fort Bend, Galveston, Harris, Liberty and Montgomery counties. The Affiliate’s granting process ensures the impartial allocation of funds to qualified 501c3 organizations helping countless breast cancer survivors and their families get the treatment and support they need. 

Komen Houston continues its commitment as a fundraising and grant-making organization and as a leader in the fight against breast cancer in its seven county service area – providing the Best Science, the Boldest Community and making the Biggest Impact.  Today, the Affiliate has more than 1,500 volunteers committed to its promise.  More information about the 2012 Komen Houston Race for the Cure® and other Affiliate events, ways you can help, volunteer opportunities, and the Young Professional Council are available at www.komen-houston.org, or by calling (713) 783-9188.

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Zoo, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


Schipul – The Web Marketing Company CEO Ed Schipul to Present at IABC World Conference

Discussion will examine how the mobile Web is changing communication


Ed Schipul, President and CEO of TendenciHOUSTON, June 5, 2012 
– Schipul – The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company, today announced that President and CEO Ed Schipul will present at the International Association of Business Communicators (IABC) World Conference next month. His presentation, “How the mobile Web will change communication,” will explore the ways communicators can capitalize on evolving user behaviors to be more relevant and advance their marketing initiatives.

Microsoft Tag has predicted that by 2014, mobile Internet will overtake desktop Internet usage. According to mobiThinking.com, there are 5.9 billion mobile subscribers — 87 percent of the world population. Meanwhile, more than 300,000 apps have been developed in the past 3 years and downloaded more than 10.9 Billion times

“The use of smartphones and other mobile devices to connect via talk, text, social media apps, the Web, games and video is the most important trend communicators must understand and master,” said Schipul. “The current change in the communications landscape is just as significant as the rise of e-mail and the Web in the mid-1990s, and just like that seismic shift, the various demographic groups are displaying vastly different norms and behaviors, which makes the challenge that much more complex.”

In addition to Mr. Schipul’s presentation, the IABC World Conference will offer more than 70 professional development sessions that feature the latest developments and best practices in communication leadership, public relations, change management, employee communication, strategy and counsel, marketing/brand communication and skills development. Speakers include keynote addresses by noted environmental activist Robert F. Kennedy and best-selling author Kevin Carroll.

The event will take place at the Sheraton Chicago Hotel and Towers, 301 E. North Waters St., on June 24-27. Mr. Schipul’s presentation is scheduled for Tuesday, June 26th at 3:15 p.m. For details on conference sessions and to register online, visit https://www.iabc.com/. You also can follow the conference on the social media channels below:

  • Ning: http://iabcwc11.ning.com/

  • LinkedIn: http://linkd.in/waWi2I

  • Facebook: http://www.facebook.com/events/279045562166274/

  • Plancast: http://plancast.com/p/9o7i/iabc-2012-world-conference

  • Twitter hashtag: #iabc12

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Zoo, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com.


Tendenci® CMS Platform Helps Advance Connect Australia’s Global Community

Tendenci now available as an open source product

Advance - Australia's Global Community - Tendenci WebsiteHOUSTON, May 1, 2012 – With the goal of connecting the estimated 1 million Australians living abroad, the nonprofit organization, Advance, is using Tendenci (www.tendenci.com) content management system (CMS) as a key component of its community engagement toolkit. Tendenci CMS, recently released as an open source product, is designed specifically for non-profit organizations (NPOs) and associations. It powers Advance’s redeveloped and improved website, https://www.advance.org/, which was designed by Publicis Mojo in Sydney.

Tendenci CMS makes it easy for the eight-person staff of Advance to add and edit website content, including text, videos, event listings and job openings without needing to know html or hassling with a webmaster. Tendenci’s video plugin makes it possible for Advance to feature its latest online video content from other sites into a single “Advance TV” page. A color coded events calendar makes it easy for Advance members to quickly find and register for events in their part of the world.

“We currently have 22,000 members around the world, but our new website positions us to be able to reach and connect every Australian expatriate so we can leverage the community as a powerful knowledge network and resource,” said Jess Kelso, manager, online engagement for Advance. “With a community that spans over 90 countries the membership management task is massive and Tendenci CMS has been up to the challenge.”

The clean, inviting design by Publicis Mojo plays heavily on the use of ripples that represent the Advance global community and all of the members within it. The new website launch and rebrand coincides with the organization’s 10th anniversary.

Earlier this month, Schipul released Tendenci as an open source product. This gives NPOs such as Advance a greater sense of control. According to the 2011 Nonprofit Data Ecosystem Report from the Nonprofit Technology Network (NTEN), over 90 percent of Nonprofits surveyed manage their website content on either an open source or custom in-house built CMS. The Tendenci Open Source download is available at https://github.com/tendenci/tendenci.

Tendenci currently powers hundreds of websites for nonprofit organizations and associations around the world, including Houston Technology Center (www.houstontech.org), Metropolitan New York Library Council (www.metro.org), and Think LA (https://www.thinkla.org/). It has more than 1 million users.

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Zoo, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


Tendenci Offers Free Report to Help Answer the Question "Is It Time to Update Your Website?"

Is It Time to Upgrade Your Website? 

Your website is your brand's representation on the web. 58% of consumers do a search on the web before making a purchase and 70% of B2B buyers start the buying process with a search - what do your customers see when they find you? Most orgnizations put off redesigning their website longer than they should. 

We are offering a free report that will give you a timeline for when you should reasonably be researching new CMS platforms.

Just answer a few quick questions and we'll send you our best in practice recommendations for when to upgrade along with some actionable and free tips, tools, and to-do's that you can do right away with your current platform to rejuvenate your website and start seeing improvements right away! 

If you are interested in a quote for what it would cost to update to the latest version of Tendenci, we've added a checkbox for you on our Is It Time to Upgrade questionnaire and if you say yes, we'll include pricing details.

Example before and after website redesign:
Check out the website at ymcacampcullen.orgYMCA Camp Cullen Before and After Website Redesign Tendenci

10 Key Indicators It Is Time to Update Your Web Site

If your website is demonstrating any of these issues, then it's probably time for you to consider updating your CMS software and redesigning your website:

  1. It's been more than 5 years since you updated your website
  2. Your competitors' and partners' websites have features you wish your website had 
  3. You organization offers new products and services not promoted on your website or your website promotes products and services that your organization doesn't offer anymore
  4. Your website has seen a noticeable drop in traffic from search engines and new visitors
  5. Your website looks like it was designed in the 1990's, (or worse - your website was designed in the 1990's)
  6. You have a new logo and brand that isn't reflected on your website
  7. It's no longer just your site visitors complaining about finding content on your website, now you're having trouble too
  8. Your website only looks right in one web browser or doesn't display on mobile devices
  9. Simple content updates to your website require calling a web programmer
  10. Your website doesn't integrate and share content with social media platforms like Twitter, Facebook, Google + and LinkedIn

The Redesign Process

Below are screenshots of Schipul - The Web Marketing Company's website redesign before and after. The new website design features a complex homepage that dynamically pulls in content from a variety of other locations including the Schipul and SEM blogs, social media networks, and internal pages including Staff bios and case studies.  The rotator on the homepage is much larger and features beautiful, rich media and images.

Previous Website:  Schipul.com Homepage Today:

schipul-t4-homepage.gif

schipul-700-x-426-homepage-2012.gif

Find out if Is It Time to Migrate and get free tips to increase your web marketing efforts today!

What’s Involved in Upgrading from Tendenci 4.0 to Tendenci 5.0?

The newest version of Tendenci (Tendenci 5.0) is a rebuild of Tendenci from the ground up using the latest and most scalable new technologies. Tendenci 5.0 includes more features and ability to customize based on each organization's needs. We recommend that all of our clients on Tendenci 4.0 begin planning the upgrade to the latest version of your website software as soon as possible.

The migration and CMS upgrade has a fairly large cost associated with it, particularly if your organization has a large amount of content, users and members, or files and images on your current website.  Migrating your content requires anywhere from a dozen to 50 or 60 hours from someone in programming because the technologies have changed so much between the 2 different versions.

The migration is just one part of the process – there is also the design and theme development for your new site plus any potential customizations.  Your staff will need training on the new software and you will need to dedicate time to add new content manually before your new site is ready to launch.

Here is a breakdown of what's involved in the upgrade and migration:

  1. Redesign of homepage and internal page layout and graphics
  2. Theme development to integrate your redesign with your website’s software to dynamically pull in content and make updates easier
  3. Architecture change to determine relevant primary and sub-menu items for navigation, you’ve built a lot of pages and articles – how will that be made accessible on the new site?
  4. SEO research and new keywords, SEO optimization site-wide on new site
  5. Migration of content from previous website
  6. Migration of members, corporate members, admins, and registered users plus setting up new login and passwords in the software
  7. Migration of email newsletter subscriber list
  8. New email newsletter template
  9. Potential for custom programming and modifications specific to your online marketing needs

Complete our Is It Time to Migrate form and find out the costs involved in a redesign for your website.

Test Drive Tendenci 5.0!

Sign-up for a free 30 day trial of our Tendenci Community template-based CMS and get a feel for what your website would be able to do on the latest version.  Or contact us to schedule a demo with one of our web marketing experts!

Questions? We'd love to hear from you so please contact us with questions!


Houston Museum District Puts Tendenci® CMS Platform on Display

Tendenci now available as an open source product

Houston Museum District websiteHOUSTON, April 17, 2012 – Houston Museum District Association has launched its new website, https://houmuse.org/, powered by Tendenci (www.tendenci.com) content management system (CMS). With Tendenci CMS, which was designed specifically for non-profits organizations (NPOs) and associations, Houston Museum District staff can easily and quickly update information about events and exhibits at the district’s 19 museums.

Earlier this month, Schipul – The Web Marketing Company (www.schipul.com), which developed and managed the proprietary Software-as-a-Service (SaaS) model of Tendenci, released Tendenci as an open source product. The Tendenci Open Source download is available athttps://github.com/tendenci/tendenci.

“We selected Tendenci because it is a complete solution that satisfies all our needs, including modules for events management, online donations, photo albums and videos,” said Laurette Canizares, executive director of the Houston Museum District Association. “We are thrilled that the website is so intuitive and easy to update – even for those who have never used a CMS before. By keeping the information fresh, we can accurately capture how exciting and active the district is. The fact that Tendenci is now open source also gives us a greater sense of control.”

The Houston Museum District Association is a 501 (c)(3) organization that promotes the 19 museums within a 1.5 mile radius of the Mecom Fountain as a destination to maximize the use of artistic, scientific and educational resources of its institutions. Tendenci provides Houston Museum District a bundled set of automated Web marketing tools, including a robust events calendar that serves to showcase the many events happening daily across the museums, a donation form, and rich media photo gallery and video gallery.

Additionally, the Schipul team created a custom plug-in that provides each individual museum a page that aggregates content related to that museum from throughout the website – including events, photos, and special offers. The staff from each museum has the ability to update their museum’s page using the Tendenci CMS.

Despite offering a large volume of information about the 19 institutions in the district, the designers at Schipul created a clean, simple and inviting look. Those interested in a particular institution will find the navigation makes it easy to peel back the layers and explore the full depth of information on any topic.

Tendenci currently powers hundreds of websites for nonprofit organizations and associations around the world, including Houston Technology Center (www.houstontech.org), Metropolitan New York Library Council (www.metro.org), and Think LA (https://www.thinkla.org/). It has more than 1 million users.

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Zoo, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available atwww.schipul.com and www.tendenci.com.


Schipul – The Web Marketing Company to Release Tendenci® Open Source

Opening proven proprietary CMS will give nonprofit organizations control and reduce costs

Tendenci Non-Profit Open Source CMS


AUSTIN, TEXAS – March 12, 2012 –
Schipul – The Web Marketing Company (www.schipul.com) today announced plans to release Tendenci (www.tendenci.com) content management system (CMS) as an open source product. Tendenci is a CMS designed specifically for non-profits organizations (NPOs) and associations. The announcement was made at the SXSW Interactive Festival.

For the past decade, Schipul has developed and managed the proprietary Software-as-a-Service (SaaS) model of Tendenci, a powerful CMS platform that has proven to be an especially potent tool for NPOs. It currently powers hundreds of websites for nonprofit organizations and associations around the world, with more than 1 million users. The Tendenci Open Source download will be available to everyone at the Nonprofit Technology Conference in San Francisco, held in April. External beta testers are working on the code now and participating developers will have early access.

“Because Tendenci is specifically designed as a CMS for NPOs, we believe opening the source code will allow us to better fulfill our mission of doing good,” said Ed Schipul, president and CEO. “The best way to expand the Tendenci community – from a community perspective as well as a capabilities perspective – is to open it up and encourage the development community to build on it and to participate in making improvements.”

Many NPOs prefer an open source solution because of cost and control. According to the 2011 Nonprofit Data Ecosystem Report from the Nonprofit Technology Network (NTEN), over 90 percent of Nonprofits surveyed manage their website content on either an open source or custom in-house built CMS.

During the past two years, Schipul rebuilt Tendenci using Python on the Django open source framework as a necessary first step toward releasing the CMS platform as an open source product. This provided greater flexibility with custom Django application integration and greater integration with Web applications such as Facebook, Twitter and Linkedin and Vimeo.

The initial open source release of Tendenci will include core modules for content management, user and member management, custom forms and event registration.

Schipul will continue to offer Tendenci as a hosted solution that includes a wider range of functionality for NPOs and businesses that prefer a fully managed Web marketing solution delivered “as-a-Service.”

Tendenci powers websites for Houston Technology Center (www.houstontech.org), Metropolitan New York Library Council (www.metro.org), and San Francisco Bay Area Innovation Group (www.sfbig.org).

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Zoo, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.

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