94 News Articles Found

Ed Schipul and BusinessMaker's Radio discuss technology business start-up

bizmaker_logo.jpgThe Businessmaker's Radio Show recently interviewed Schipul's CEO Ed Schipul as part of their focus on local entrepreneurial success stories.

Ed Schipul and Russ Capper discuss the trials and tribulations of starting up a technology business, surviving the Dotcom Bubble burst and growing a technologically savvy company.  

Be sure to tune in to the podcast to hear the history of Schipul - The Web Marketing Company, the importance of a recurring revenue model and just how far a little determination can take you.

Click here to listen to the Schipul technology business start-up interview

Medical Imaging Magazine article: Enhancing Your Imaging Image

med_imaging_cover.jpgAre you looking for more clients or better public exposure?  Is your Web site performing as well as you would like it to?

The Medical Imaging Magazine recently published an article entitled 'Enhancing Your Imaging Image' offering valuable tips on re-evaluating your marketing plan for better business success.  These tips move beyond the medical industry and can be incorporated into any business or industry.

Ed Schipul and Lauren Hall give some practical advice on Web site maintenance and search engine marketing:

"You're dealing with a more computer-savvy audience nowadays. Now even senior citizens are surfing the 'Net regularly, so a Web site is essential to any good marketing campaign. Among the tips that Schipul and Lauren Hall, his director of search-engine marketing, offer:

  • Make sure your site is updated regularly. If not, it's not worth bothering, especially if you're trying to present yourself as someone on the cutting edge. Remember, the same "announcements" you're making in your press releases can (and should) go on your Web site.
  • Do keyword research. Keywords are words or phrases you have determined are most likely to be typed into the search engine by your target market. Schipul found that "rhinoplasty" actually would glean a higher number of hits than "nose job" for a plastic surgery client, indicating that patients are highly educated. Enlist the services of an outside firm or bring in an Internet specialist of your own to tackle the research.
  • Offer lots of information on your home page. Among the information, Hall suggests, are testimonials, case histories, office hours, and upcoming special events. Bear in mind that your site must offer a clean visual while presenting all of this information.
  • Test your Web work. Use the "A/B" test. Run one headline or picture on your Web site (or in an ad) for the first 2 weeks, then a different one the next 2 weeks, and see which garners the most hits. Just make sure to change only one variable each time."

Read the Medical Imaging magazine article in its entirety for further suggestions on 'Enhancing Your Imaging Image' and be sure to read Schipul's Web Marketing Fundamentals article for a top ten list of 'must-have' elements for increasing sales lead generation from your Web site.

Schipul – The Web Marketing Company Expands to New Location

Rapidly growing Schipul – The Web Marketing Company, which has made the Houston Business Journal’s Fast Tech 50 list the past two years in a row, has relocated to larger offices in West Houston. 

Schipul has taken 6,100 square feet at 11757 Katy Freeway, which is managed by Premium Assets, Inc.

The new location, which is roughly twice the size of Schipul’s previous home at 11999 Katy Freeway, provides the added space needed for Schipul to continue expanding. 

Schipul developed the proprietary Tendenci® membership management software and is a leading worldwide provider of Web-based solutions for associations and other membership organizations. 

Schipul’s diverse team of Web marketing experts combine SEM, direct marketing fundamentals and social networking software to maximize their clients’ return on their Web marketing investment.

Ed Schipul to Present At Offshore Technology Conference Event Marketing Seminar

Exhibitors preparing for the Offshore Technology Conference (OTC) 2006 won’t want to miss the OTC Event Marketing Seminar, organized by Sullivan Group, which will feature Ed Schipul, CEO of Schipul – The Web Marketing Company (www.schipul.com). 

Schipul will present “Blogs, RSS and More: Harness the Power of the Web to Maximize Your ROI at OTC".  The presentation will be part of a unique panel discussion covering the essentials of event branding, online marketing and communications basics. 

Other panelists include Clare Sullivan Jackson, president and CEO of Sullivan Group, and Phil Morabito, CEO of Pierpont Communications.

The seminar is scheduled from 2 to 5 p.m. on Thursday, February 2nd at Majestic Metro Theatre in Houston. The focus of the OTC Event Marketing Seminar will be on helping exhibitors cut through the clutter to attract attention and forge meaningful relationships with customers and prospects. 

Schipul’s presentation will focus on how marketers can leverage the rapid, widespread adoption of emerging technologies that enable user-generated content, such as blogs, vlogs, podcasting and wikis to stay a step ahead of the competition.

“Exhibiting at OTC requires a significant investment, so it is critical that organizations utilize their Web sites to their fullest potential during the conference,” said Schipul. “We will focus on the powerful and easy-to-use online tools that are available to drive traffic to an OTC booth and increase sales.”

Registration for the OTC Event Marketing Seminar is $50 and will be accepted through February 1st 2006. To register online, visit www.sullivan-group.com/en/cev/?14.

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