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140 News Articles Found

Schipul – The Web Marketing Company’s Caitlin Kaluza to Present at PRSA Southeast District Conference

‘Website Management for PR Pros’ will show how to take control of Web presence

Caitlin Kaluza with TendenciHOUSTON, September 11, 2012 – Schipul – The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company, today announced that Manager of PR/Communications Caitlin Kaluza will present at the Public Relations Society of America’s (PRSA) Southeast District Conference next week. Kaluza’s presentation, “Take Command of your Company’s Website: Website Management for PR Pros,” will examine why it is essential to master the science of the Web, such as analytics and search engine optimization (SEO) or risk becoming obsolete.

The theme of this year’s PRSA Southeast District Conference is, “Creating Authentic Relationships in the Age of Me.” The conference will emphasize the critical function of PR as relationship management in an era of instantaneous and pervasive social media.

“Website analytics and SEO have become essential skills for anyone wanting to call the shots for organizational communications,” said Kaluza. “We will walk participants through how they can discover aspects of website performance metrics they’ve never known existed, identify the benchmarks to use and select the statistical analyses that offer the most valuable strategic insight.”

Participants will also learn how to use online tools – many of which are free – to identify and research target communities and to discover what words and phrases the community uses when describing products and services. The presentation includes a basic introduction to SEO, with understandable explanations of how search engines work and why they matter. 

In addition to Kaluza, PRSA Southeast District Conference presenters include Gary McCormick, APR, Fellow PRSA, who is the 2011 Immediate Past Chair of PRSA, Lee Rainie, director of the American Life Project with Pew Research Center and Nicole Goldman, senior vice president of Marketing and Publicity with Jim Henson Company.

Schipul – The Web Marketing Company’s experts are often invited to provide guidance to marketing and communications pros who struggle to navigate the ever-changing social media environment. Schipul offers a broad spectrum of Web design, social media consulting and search engine marketing services. Earlier this year, Schipul released Tendenci (www.tendenci.com) content management system (CMS) as an open source product. Tendenci, which was designed specifically for non-profit organizations and associations, provides a bundled set of automated Web marketing tools, including events calendar, donation form, and rich media photo gallery and video gallery. The Tendenci Open Source download is available at https://github.com/tendenci/tendenci.

The PRSA Southeast District Conference will be held September 19-21, 2012 at the DoubleTree Hotel in Chattanooga, Tenn. Kaluza’s presentation is scheduled for 8:30 a.m. on September 21st . To register online, visit https://www.seprsaconference.com/register/.

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Texas Medical Center, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


Mental Health America of Greater Houston Selects Tendenci® CMS Platform

Website upgrade makes it easier for people in need to navigate the mental health care system

Mental Health America Greater Houston Chapter Tendenci WebsiteHOUSTON, August 6, 2012 – Following an exhaustive review process, Mental Health America of Greater Houston has selected Tendenci (www.tendenci.com) content management system (CMS) to power its newly upgraded website, www.mhahouston.org. The website was designed by Schipul – The Web Marketing Company (www.schipul.com). It features a clean look that makes it easy to quickly access the organization’s resources, stay up to date on the latest mental health care news and review the calendar of upcoming education and training opportunities.

Mental Health America of Greater Houston’s website is powered by Schipul’s hosted Software-as-a-Service (SaaS) Tendenci product, which is listed on AWS Marketplace to simplify deployment and management on Amazon EC2. The website plays a major role in accomplishing the organization’s mission of enhancing the mental health of all Houstonians and improving the lives of those with mental illnesses. The website connects the organization with people in need as well as with mental health care providers, serving as the hub of collaborative education, outreach and advocacy activities.

“Finding help on mental health care and understanding the system is sometimes a challenge, so with Schipul – The Web Marketing Company’s help we redesigned the website to make it easier for people seeking help to find it,” said Traci Patterson, director of communications with Mental Health America of Greater Houston. “To keep people coming back, we keep the information on the website fresh, which is easy to do with the Tendenci CMS video gallery, photo album and home page rotator features.”

Tendenci CMS was designed specifically for non-profit organizations (NPOs) and associations. Earlier this year, Tendenci was released as an open source product to gives NPOs such as Mental Health America of Greater Houston greater control. The Tendenci Open Source download is available at https://github.com/tendenci/tendenci.

Mental Health America of Greater Houston uses Tendenci’s events management capabilities to organize and promote education and training events with an easy-to-update online calendar. To satisfy the curiosity of website users, the site offers a photo album featuring dozens of photos showcasing the important work the organization is doing. And Tendenci makes it possible for website users to donate online by clicking the purple button that is prominently visible throughout the site.

 

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Zoo, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


Komen Houston Upgrades Website with Tendenci® CMS Platform

Easy to use and highly functional site offers deep resources for breast cancer community

HOUSTON, June 26, 2012 – The Houston Affiliate of Susan G. Komen for the Cure® has unveiled a fresh new website, sponsored by Schlumberger and powered by Tendenci (www.tendenci.com) content management system (CMS), to serve the breast cancer community. The new website, www.komen-houston.org, features a bright updated design that is simple for Komen Houston staff to update and easy for users to navigate. The website was designed by Schipul – The Web Marketing Company (www.schipul.com).

Tendenci CMS was designed specifically for non-profit organizations (NPOs) and associations, and it helps Komen Houston keep true to its mission to find a cure and eradicate breast cancer. For instance, Tendenci makes it easy for Komen Houston staff to add and edit website content showcasing upcoming events, ways people can get involved, the good works of volunteers and how donated funds are used to provide innovative breast cancer education, screening and treatment projects.

Tendenci’s events management capabilities enable Komen Houston to organize and promote events with an easy-to-update online calendar. The new Komen Houston website’s photo galleries feature hundreds of photos uploaded with the click of a mouse. Of course information on the next Komen Houston Race for the Cure and how to donate is highly visible throughout the site.

“Our vision is for the website to be the focal point for the greater Houston area’s breast cancer community – the place to go for information, resources and support in our battle against breast cancer, whether you need it or you want to give it,” said Adriana M. Higgins, executive director of Komen Houston. “With Tendenci and through the support of our website sponsor Schlumberger, we expect the website to be a dynamic resource, encouraging people to visit us regularly, which deepens our connection and makes our relationship with the community more meaningful.”

The Houston Affiliate of Susan G. Komen for the Cure has granted more than $28 million for community grants in Brazoria, Chambers, Fort Bend, Galveston, Harris, Liberty and Montgomery counties. The Affiliate’s granting process ensures the impartial allocation of funds to qualified NPOs helping breast cancer survivors and their families get the treatment and support they need.

Earlier this year, Schipul – The Web Marketing Company, which created Tendenci, released Tendenci as an open source product, which gives NPOs such as Komen Houston a greater sense of control. The Tendenci Open Source download is available at https://github.com/tendenci/tendenci. Komen Houston’s website is powered by Schipul’s hosted Software-as-a-Service (SaaS) Tendenci product, which is now listed on AWS Marketplace to simplify deployment and management on Amazon EC2.

Tendenci currently powers hundreds of websites for nonprofit organizations and associations around the world, including Houston Technology Center (www.houstontech.org), Metropolitan New York Library Council (www.metro.org), and Think LA (https://www.thinkla.org/). It has more than 1 million users.

About the Houston Affiliate of Susan G. Komen For the Cure®

The Houston Affiliate of Susan G. Komen for the Cure® was established in 1990 to provide innovative breast cancer education, screening and treatment projects for the medically under-served and uninsured in Southeast Texas. In the Affiliate’s 22 year history, it has granted over $9 million for research nationally and over $28 million for community grants in Brazoria, Chambers, Fort Bend, Galveston, Harris, Liberty and Montgomery counties. The Affiliate’s granting process ensures the impartial allocation of funds to qualified 501c3 organizations helping countless breast cancer survivors and their families get the treatment and support they need. 

Komen Houston continues its commitment as a fundraising and grant-making organization and as a leader in the fight against breast cancer in its seven county service area – providing the Best Science, the Boldest Community and making the Biggest Impact.  Today, the Affiliate has more than 1,500 volunteers committed to its promise.  More information about the 2012 Komen Houston Race for the Cure® and other Affiliate events, ways you can help, volunteer opportunities, and the Young Professional Council are available at www.komen-houston.org, or by calling (713) 783-9188.

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Zoo, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


Schipul – The Web Marketing Company CEO Ed Schipul to Present at IABC World Conference

Discussion will examine how the mobile Web is changing communication


Ed Schipul, President and CEO of TendenciHOUSTON, June 5, 2012 
– Schipul – The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company, today announced that President and CEO Ed Schipul will present at the International Association of Business Communicators (IABC) World Conference next month. His presentation, “How the mobile Web will change communication,” will explore the ways communicators can capitalize on evolving user behaviors to be more relevant and advance their marketing initiatives.

Microsoft Tag has predicted that by 2014, mobile Internet will overtake desktop Internet usage. According to mobiThinking.com, there are 5.9 billion mobile subscribers — 87 percent of the world population. Meanwhile, more than 300,000 apps have been developed in the past 3 years and downloaded more than 10.9 Billion times

“The use of smartphones and other mobile devices to connect via talk, text, social media apps, the Web, games and video is the most important trend communicators must understand and master,” said Schipul. “The current change in the communications landscape is just as significant as the rise of e-mail and the Web in the mid-1990s, and just like that seismic shift, the various demographic groups are displaying vastly different norms and behaviors, which makes the challenge that much more complex.”

In addition to Mr. Schipul’s presentation, the IABC World Conference will offer more than 70 professional development sessions that feature the latest developments and best practices in communication leadership, public relations, change management, employee communication, strategy and counsel, marketing/brand communication and skills development. Speakers include keynote addresses by noted environmental activist Robert F. Kennedy and best-selling author Kevin Carroll.

The event will take place at the Sheraton Chicago Hotel and Towers, 301 E. North Waters St., on June 24-27. Mr. Schipul’s presentation is scheduled for Tuesday, June 26th at 3:15 p.m. For details on conference sessions and to register online, visit https://www.iabc.com/. You also can follow the conference on the social media channels below:

  • Ning: http://iabcwc11.ning.com/

  • LinkedIn: http://linkd.in/waWi2I

  • Facebook: http://www.facebook.com/events/279045562166274/

  • Plancast: http://plancast.com/p/9o7i/iabc-2012-world-conference

  • Twitter hashtag: #iabc12

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Zoo, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com.


Tendenci® CMS Platform Helps Advance Connect Australia’s Global Community

Tendenci now available as an open source product

Advance - Australia's Global Community - Tendenci WebsiteHOUSTON, May 1, 2012 – With the goal of connecting the estimated 1 million Australians living abroad, the nonprofit organization, Advance, is using Tendenci (www.tendenci.com) content management system (CMS) as a key component of its community engagement toolkit. Tendenci CMS, recently released as an open source product, is designed specifically for non-profit organizations (NPOs) and associations. It powers Advance’s redeveloped and improved website, https://www.advance.org/, which was designed by Publicis Mojo in Sydney.

Tendenci CMS makes it easy for the eight-person staff of Advance to add and edit website content, including text, videos, event listings and job openings without needing to know html or hassling with a webmaster. Tendenci’s video plugin makes it possible for Advance to feature its latest online video content from other sites into a single “Advance TV” page. A color coded events calendar makes it easy for Advance members to quickly find and register for events in their part of the world.

“We currently have 22,000 members around the world, but our new website positions us to be able to reach and connect every Australian expatriate so we can leverage the community as a powerful knowledge network and resource,” said Jess Kelso, manager, online engagement for Advance. “With a community that spans over 90 countries the membership management task is massive and Tendenci CMS has been up to the challenge.”

The clean, inviting design by Publicis Mojo plays heavily on the use of ripples that represent the Advance global community and all of the members within it. The new website launch and rebrand coincides with the organization’s 10th anniversary.

Earlier this month, Schipul released Tendenci as an open source product. This gives NPOs such as Advance a greater sense of control. According to the 2011 Nonprofit Data Ecosystem Report from the Nonprofit Technology Network (NTEN), over 90 percent of Nonprofits surveyed manage their website content on either an open source or custom in-house built CMS. The Tendenci Open Source download is available at https://github.com/tendenci/tendenci.

Tendenci currently powers hundreds of websites for nonprofit organizations and associations around the world, including Houston Technology Center (www.houstontech.org), Metropolitan New York Library Council (www.metro.org), and Think LA (https://www.thinkla.org/). It has more than 1 million users.

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Zoo, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


Tendenci Offers Free Report to Help Answer the Question "Is It Time to Update Your Website?"

Is It Time to Upgrade Your Website? 

Your website is your brand's representation on the web. 58% of consumers do a search on the web before making a purchase and 70% of B2B buyers start the buying process with a search - what do your customers see when they find you? Most orgnizations put off redesigning their website longer than they should. 

We are offering a free report that will give you a timeline for when you should reasonably be researching new CMS platforms.

Just answer a few quick questions and we'll send you our best in practice recommendations for when to upgrade along with some actionable and free tips, tools, and to-do's that you can do right away with your current platform to rejuvenate your website and start seeing improvements right away! 

If you are interested in a quote for what it would cost to update to the latest version of Tendenci, we've added a checkbox for you on our Is It Time to Upgrade questionnaire and if you say yes, we'll include pricing details.

Example before and after website redesign:
Check out the website at ymcacampcullen.orgYMCA Camp Cullen Before and After Website Redesign Tendenci

10 Key Indicators It Is Time to Update Your Web Site

If your website is demonstrating any of these issues, then it's probably time for you to consider updating your CMS software and redesigning your website:

  1. It's been more than 5 years since you updated your website
  2. Your competitors' and partners' websites have features you wish your website had 
  3. You organization offers new products and services not promoted on your website or your website promotes products and services that your organization doesn't offer anymore
  4. Your website has seen a noticeable drop in traffic from search engines and new visitors
  5. Your website looks like it was designed in the 1990's, (or worse - your website was designed in the 1990's)
  6. You have a new logo and brand that isn't reflected on your website
  7. It's no longer just your site visitors complaining about finding content on your website, now you're having trouble too
  8. Your website only looks right in one web browser or doesn't display on mobile devices
  9. Simple content updates to your website require calling a web programmer
  10. Your website doesn't integrate and share content with social media platforms like Twitter, Facebook, Google + and LinkedIn

The Redesign Process

Below are screenshots of Schipul - The Web Marketing Company's website redesign before and after. The new website design features a complex homepage that dynamically pulls in content from a variety of other locations including the Schipul and SEM blogs, social media networks, and internal pages including Staff bios and case studies.  The rotator on the homepage is much larger and features beautiful, rich media and images.

Previous Website:  Schipul.com Homepage Today:

schipul-t4-homepage.gif

schipul-700-x-426-homepage-2012.gif

Find out if Is It Time to Migrate and get free tips to increase your web marketing efforts today!

What’s Involved in Upgrading from Tendenci 4.0 to Tendenci 5.0?

The newest version of Tendenci (Tendenci 5.0) is a rebuild of Tendenci from the ground up using the latest and most scalable new technologies. Tendenci 5.0 includes more features and ability to customize based on each organization's needs. We recommend that all of our clients on Tendenci 4.0 begin planning the upgrade to the latest version of your website software as soon as possible.

The migration and CMS upgrade has a fairly large cost associated with it, particularly if your organization has a large amount of content, users and members, or files and images on your current website.  Migrating your content requires anywhere from a dozen to 50 or 60 hours from someone in programming because the technologies have changed so much between the 2 different versions.

The migration is just one part of the process – there is also the design and theme development for your new site plus any potential customizations.  Your staff will need training on the new software and you will need to dedicate time to add new content manually before your new site is ready to launch.

Here is a breakdown of what's involved in the upgrade and migration:

  1. Redesign of homepage and internal page layout and graphics
  2. Theme development to integrate your redesign with your website’s software to dynamically pull in content and make updates easier
  3. Architecture change to determine relevant primary and sub-menu items for navigation, you’ve built a lot of pages and articles – how will that be made accessible on the new site?
  4. SEO research and new keywords, SEO optimization site-wide on new site
  5. Migration of content from previous website
  6. Migration of members, corporate members, admins, and registered users plus setting up new login and passwords in the software
  7. Migration of email newsletter subscriber list
  8. New email newsletter template
  9. Potential for custom programming and modifications specific to your online marketing needs

 

 

Questions? We'd love to hear from you so please contact us with questions!


Houston Museum District Puts Tendenci® CMS Platform on Display

Tendenci now available as an open source product

Houston Museum District websiteHOUSTON, April 17, 2012 – Houston Museum District Association has launched its new website, https://houmuse.org/, powered by Tendenci (www.tendenci.com) content management system (CMS). With Tendenci CMS, which was designed specifically for non-profits organizations (NPOs) and associations, Houston Museum District staff can easily and quickly update information about events and exhibits at the district’s 19 museums.

Earlier this month, Schipul – The Web Marketing Company (www.schipul.com), which developed and managed the proprietary Software-as-a-Service (SaaS) model of Tendenci, released Tendenci as an open source product. The Tendenci Open Source download is available athttps://github.com/tendenci/tendenci.

“We selected Tendenci because it is a complete solution that satisfies all our needs, including modules for events management, online donations, photo albums and videos,” said Laurette Canizares, executive director of the Houston Museum District Association. “We are thrilled that the website is so intuitive and easy to update – even for those who have never used a CMS before. By keeping the information fresh, we can accurately capture how exciting and active the district is. The fact that Tendenci is now open source also gives us a greater sense of control.”

The Houston Museum District Association is a 501 (c)(3) organization that promotes the 19 museums within a 1.5 mile radius of the Mecom Fountain as a destination to maximize the use of artistic, scientific and educational resources of its institutions. Tendenci provides Houston Museum District a bundled set of automated Web marketing tools, including a robust events calendar that serves to showcase the many events happening daily across the museums, a donation form, and rich media photo gallery and video gallery.

Additionally, the Schipul team created a custom plug-in that provides each individual museum a page that aggregates content related to that museum from throughout the website – including events, photos, and special offers. The staff from each museum has the ability to update their museum’s page using the Tendenci CMS.

Despite offering a large volume of information about the 19 institutions in the district, the designers at Schipul created a clean, simple and inviting look. Those interested in a particular institution will find the navigation makes it easy to peel back the layers and explore the full depth of information on any topic.

Tendenci currently powers hundreds of websites for nonprofit organizations and associations around the world, including Houston Technology Center (www.houstontech.org), Metropolitan New York Library Council (www.metro.org), and Think LA (https://www.thinkla.org/). It has more than 1 million users.

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Zoo, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available atwww.schipul.com and www.tendenci.com.


Schipul – The Web Marketing Company to Release Tendenci® Open Source

Opening proven proprietary CMS will give nonprofit organizations control and reduce costs

Tendenci Non-Profit Open Source CMS


AUSTIN, TEXAS – March 12, 2012 –
Schipul – The Web Marketing Company (www.schipul.com) today announced plans to release Tendenci (www.tendenci.com) content management system (CMS) as an Open Source product. Tendenci is a CMS designed specifically for non-profits organizations (NPOs) and associations. The announcement was made at the SXSW Interactive Festival.

For the past decade, Schipul has developed and managed the proprietary Software-as-a-Service (SaaS) model of Tendenci, a powerful CMS platform that has proven to be an especially potent tool for NPOs. It currently powers hundreds of websites for nonprofit organizations and associations around the world, with more than 1 million users. The Tendenci Open Source download will be available to everyone at the Nonprofit Technology Conference in San Francisco, held in April. External beta testers are working on the code now and participating developers will have early access.

“Because Tendenci is specifically designed as a CMS for NPOs, we believe opening the source code will allow us to better fulfill our mission of doing good,” said Ed Schipul, president and CEO. “The best way to expand the Tendenci community – from a community perspective as well as a capabilities perspective – is to open it up and encourage the development community to build on it and to participate in making improvements.”

Many NPOs prefer an open source solution because of cost and control. According to the 2011 Nonprofit Data Ecosystem Report from the Nonprofit Technology Network (NTEN), over 90 percent of Nonprofits surveyed manage their website content on either an open source or custom in-house built CMS.

During the past two years, Schipul rebuilt Tendenci using Python on the Django open source framework as a necessary first step toward releasing the CMS platform as an open source product. This provided greater flexibility with custom Django application integration and greater integration with Web applications such as Facebook, Twitter and Linkedin and Vimeo.

The initial open source release of Tendenci will include core modules for content management, user and member management, custom forms and event registration.

Schipul will continue to offer Tendenci as a hosted solution that includes a wider range of functionality for NPOs and businesses that prefer a fully managed Web marketing solution delivered “as-a-Service.”

Tendenci powers websites for Houston Technology Center (www.houstontech.org), Metropolitan New York Library Council (www.metro.org), and San Francisco Bay Area Innovation Group (www.sfbig.org).

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Zoo, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.

# # #


Schipul’s Sarah Worthy to Discuss Online Community Outreach at SXSW Interactive 2012

Will examine developing an online community application for space outreach using crowdsourcing and open source tools  

HOUSTON, March 1, 2012 – Schipul – The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company, announced today that Sarah M. Worthy will lead a Core Conversation about developing a social outreach application using crowdsourcing at the SXSW Interactive Festival. Worthy will lead the session, “SpacePoints: Space Outreach at Ludicrous Speed,” alongside Jon Verville, a collaboration architect at the NASA Goddard Space Flight Center.

The session will examine SpacePoints, which was developed by space enthusiasts to use open source Web technologies to incentivize and reward efforts to promote continued space exploration in the wake of NASA’s diminished funding. Participants at the session will learn how SpacePoints successfully brought together like-minded people from across the country to turn an idea into a set of requirements and about the process of managing the development and design of the online community application.

SpacePoints invites Web developers, designers and space enthusiasts to join in the conversation with the goal of integrating new applications and expanding the platform. The online application framework for SpacePoints uses Tendenci® (www.tendenci.com) content management software (CMS) that Schipul built on the Django open source framework using the open source Python code.

SpacePoints will officially launch the beta version of the application on the day of the panel, scheduled for 12:30 p.m. Monday, March 12, 2012 at the Hilton Austin.  Interested beta testers are invited to sign-up for a beta invitation at https://spacept.com.

The festival runs March 9-13, 2012 at the Austin Convention Center. For more information, visit https://www.sxsw.com/conference/

The 19th Annual SXSW Interactive Festival features presentations from the brightest minds in emerging technology, networking events hosted by industry leaders and a line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer. It is widely recognized as the place to preview what is unfolding in cutting edge creative technology.

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company developed and supports the Tendenci CMS software to provide non-profit organizations an easy and affordable solution for all their online marketing needs.  Schipul is headquartered in Houston with an office in Silicon Valley, and provides marketing services on the Internet to more than 300 organizations from a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Zoo, Housing Authority of the City of Los Angeles and  the New York Metropolitan Library Foundation, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


World Class Learning Schools Develops New Websites on Tendenci® CMS Platform

Innovative and Easy-to-Use CMS provides more interactivity and information sharing

tendenci_red_medium_200x102.jpgHOUSTON, January 26, 2012 – World Class Learning Schools, an international network of schools that prepares students to meet the growing challenges of a rapidly changing world, has selected Tendenci (www.tendenci.com) as the Web content management software (CMS) that will create, manage and deploy content across its websites.  Zulu Creative (www.zulucreative.com) is providing the Web design and assisting with content development for the project. The user-friendly design is based on the results of a series of usability tests conducted with the sites’ stakeholders. A total of 10 World Class Learning Schools' websites will launch in early spring.

World Class Learning Schools operates schools in Boston, Charlotte, Chicago, Houston, New York, Washington, DC, Madrid and in Qatar. The upgraded Tendenci websites will make it possible for each World Class Learning School to add and edit dynamic content on their website. An important feature in Tendenci that led to its implementation is its selective permissions controls that allow multiple tiers of registered-user types, each with individually pre-set, controlled access to information on the website. 

“We have a number of various stakeholder groups, including students, parents, teachers and organizations and people considering our schools; we appreciate that Tendenci’s selective permissions controls make it possible for us to speak to those targeted audiences and to develop content that is of specific interest to them,” said Monica Harter, marketing and communications director with World Class Learning Schools. “We have so much information about learning and our vibrant school communities and look forward to being able to sharing that information to its greatest extent.”

Tendenci provides World Class Learning Schools a full set of automated Web marketing tools bundled inside the website CMS software, including Search Engine Optimization capabilities to raise website visibility on Google and other major search engines. Tendenci supports digital media with online photo and video galleries, which are perfect for showcasing school activities and events. Website users can also subscribe to update alerts through the integrated Really Simple Syndication (RSS). 

Tendenci, which is developed and marketed by Schipul – The Web Marketing Company (www.schipul.com), integrates with Campaign Monitor’s e-mail marketing software to create and send school newsletters and stay engaged with their community online after class. 

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS platform, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Zoo, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


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