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Schipul nominated to HBJ Houston Fast 100 list 2007

Fast 100 Logo 2007Schipul - The Web Marketing Company is pleased to have been nominated for the Houston Fast 100 Award.

 

The Houston Fast 100 Award, sponsored by the Houston Business Journal, honors 100 of the fastest growing companies in Houston.  The businesses are ranked according to their past 2-year growth and are required to be headquartered in the Houston area and be a minimum of five-years-old.

Such recognition is especially meaningful to Schipul as we continue to help businesses, associations and non profit groups grow and connect in our local Houston, national and international communities. Be sure to check out the Open Source

 

The Houston Fast 100 awards will be awarded on September 14th, 2007.

 

 

 

Our Mission is to Connect and Organize the World's People. Do Good.

 


Schipul Nominated to HBJ Houston Fast 100 list & Named #67 Fastest Growing Houston Companies

 

HBJ 100 Screenshot 2007

 

 

Schipul - The Web Marketing Company is pleased to have been nominated for the Houston Fast 100 Award.

The Houston Fast 100 Award, sponsored by the Houston Business Journal, honors 100 of the fastest growing companies in Houston.  The businesses are ranked according to their past 2-year growth and are required to be headquartered in the Houston area and be a minimum of five-years-old.

Such recognition is especially meaningful to Schipul as we continue to help businesses, associations and nonprofit groups grow and connect in our local Houston, national and international communities. 

At the Houston Fast 100 award ceremony, Schipul - The Web Marketing Company was ranked #67 of the 100 fastest growing companies in Houston.  

Our company is fortunate to work with a group of amazing clients and is regularly challenged by the innovation and growth of our Houston business community.  While our Houston Fast 100 award is something to celebrate, we are even more honored by being given the trust of an incredible community!


Online Trends discussed on Business Maker's Radio Show

After a recent trip to the Austin SXSWi (South by Southwest Interactive) festival, Schipul's Katie Laird joined fellow technology advocate Kelsey Ruger on the Business Maker's Radio Show to discuss her experience at the event.
 

The importance of the Web user was an exceptionally important concept in this year's SXSWi event.  Whether through simplified and 'user-friendly' interfaces and design or via useful tools such as Flickr and Shadows, it has never been more important for technology developers and users to focus their efforts on connecting humans to data and humans to other humans.

This socially-focused online world is a far cry from the 'read only' Web 1.0 of days gone by.  Users are empowered with tools like del.icio.us to not only manage and organize their bookmarks (or favorite Web pages and content), but to share their findings with other users, discover new online content and join online communities that have similar interests.

With other technologies like blogging, podcasting and wikis, users are given active voices in the Internet community.   A Web site is no longer just a company brochure or static group of pages, it is a place to post your opinions, to comment and connect with strangers from around the globe, to collaborate with friends and co-workers in different physical locations and to find a wealth of information with a touch of humanity.



Schipul – The Web Marketing Company and Houston Theater District Receive Best Arts Site WebAward in 2006 WebAward Competition

Schipul – The Web Marketing Company and Houston Theater District were honored with the Best Arts Website award in the 2006 WebAward Competition for www.houstontheaterdistrict.org

Houston Theater District is home to nine world-class performing arts organizations and is second in the United States of number of concentrated theater seats in the downtown area (with 12,948 live performance seats and 1,480 movie seats).

The Houston Theater District Web site is dedicated to promoting the rich cultural life of Houston and to keeping Houstonians connected with the arts community.   The site is powered by Schipul’s Tendenci® association management software, which empowers users to keep track of showtimes, receive special promotions, sign up for newsletters and find hotel, parking, restaurant and other entertainment choices on the interactive site.

 The WebAwards are produced by the Web Marketing Association (WMA).  This annual award offers recognition to Web sites that set the standard for Web development and design.

Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.  A complete list of the winning sites can be found at the WebAward Web site at www.WebAward.org.

 


Schipul – The Web Marketing Company Acquires Assets of Aim Managed Hosting

Schipul – The Web Marketing Company, a worldwide provider of Web marketing solutions, has acquired the assets of Aim Managed Hosting, a Houston-based provider of managed hosting solutions to small- to medium-sized businesses. Terms of the transaction were not disclosed.

Established in 1999 by Arthur Chong, Aim Managed Hosting has built a solid reputation in the education, human resources, steel and banking industries. Mr. Chong has accepted a position on the management team at BMS Solutions as manager, Professional Services.
Schipul – The Web Marketing Company has been providing Web hosting solutions since 1997. The company will seamlessly transition the customers of Aim Managed Hosting with an emphasis on security, stability and personalized customer service. 

“We wish Arthur well and are thrilled that this strategic acquisition gives us the opportunity to add to our customer base and showcase Schipul’s Web marketing solutions for businesses,” said Ed Schipul, president and chief executive officer of Schipul – The Web Marketing Company. “At the end of the day, our customers rely on the Schipul team to ensure their Web site is live and functions properly, so delivering reliable and secure Web hosting is among our core services.” 

Schipul currently provides Web hosting services to more than 150 businesses and associations around the world, most of which are powered by Schipul’s proprietary Tendenci® Web operating system.

About Schipul – The Web Marketing Company
Schipul – The Web Marketing Company developed and builds on the Tendenci® association management software. Schipul is based in Houston, and provides marketing services on the Internet to a variety of service industries in local, national and international markets. Schipul’s clients include Clear Channel Exhibits, National Pharmacy Technician Association, The Children’s Fund, Wolff Companies and DPK Public Relations. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.

Source: Schipul - The Web Marketing Company


Schipul web development growth documented in Houston Business Journal

Schipul - The Web Marketing Company ranked #5 in the Houston Business Journal's 'Largest Web Design and Development Companies' list by total revenue in 2005.

With the release of 79 Web sites in 2005, Schipul also ranked #13 in the 'Number of Unique Web Sites Created in 2005' listing and #4 in the 'Total Number of Employee' listing.  The Web site company lists were compiled by the Houston Business Journal to document the changes within the Houston Web Development community.

With ongoing updates to Schipul's Tendenci Association Management Software and a rapidly growing Search Engine Marketing team, we look forward to 2006 as an even stronger year for client satisfaction and growth.  Many thanks to our wonderful Schipul web marketing, web design and search engine clients who make all of this possible!


Houston NetSquared Group to Align Local Web 2.0 and Non Profit Communities

The national TechSoup NetSquared initiative is coming to Houston to advance non-profit organizations' effectiveness through Web-based social tools. The first Houston Netsquared group meeting is scheduled for Tuesday, March 14th, 2006, at Rockfish Grill ( 11805 Westheimer Rd.) at 7 p.m.

UPDATE: We are very excited to have David Geilhufe joining us from the Katrina PeopleFinder Project to speak with the NetSquared Houston group about the massive challenges technologists faced responding to Hurricane Katrina.

From meetup.com: https://www.meetup.com/Net2Houston/events/4876300/

The Houston NetSquared April 2006 Meetup

  • Apr 11, 2006 · 7:00 PM

This will be the second Meetup for The Houston NetSquared group! We'll use this meeting time to get to know each other, discuss current online technology trends and the future of non-profit technology adoption.

This month we’ll dive into some local programs that have helped Houston residents connect with online technologies, in the hopes of advancing education, job searches and quality of life initiatives.

Jim Forrest, of the Technology for All organization, will be joining our non profit technology conversation as he discusses various Houston technology outreach programs and the potential for technological growth in the non profit sector. From low-income community wireless Internet access projects to Community Technology Centers across the city (and in the Astrodome for hurricane evacuees), TFA has long been an active advocate of closing the digital divide for all members of society.

This will be a great meeting to dive into some of the work that has already been started in the Houston area – and a great time to brainstorm for new ideas and projects. Look forward to seeing you there! The Stag's Head Pub (www.stagsheadpub.com) will be a great meeting place for us with a nice back area for us to chat, great food and drink and, most importantly, WIFI!! So feel free to bring your laptop - visualization is good!

For more information, see https://www.netsquared.org/


Tendenci-driven sites' job boards display upturn in Houston ad and PR business

An article in the March 24-30, 2006 Houston Business Journal entitled 'Flood of ad, PR jobs indicate positive business barometer' discussed the successes of two Schipul clients' online job boards, Houston Ad Federation (www.haf.org) and PRSA Houston (www.prsahouston.org).

Looking back at 2005, online job postings and views of those online postings have increased substantially indicating a positive growth in the city's economy as a whole.

2006-job-listings-posted-with-permission.png

Schipul's Membership Management Software, Tendenci, enables clients to easily post job listings and also gives organizations' members the option of posting resumes online as well.  

These listings can be a great source of revenue for an organization, draw traffic to their Web sites thanks to built-in search engine marketing utilities within the job posting module and add fantastic benefits for an organization's membership.

Read more about Tendenci's job board software here.


Schipul featured in Baltimore Sun article: 'Hype's a bit too warm for Arctic Monkeys'

The Baltimore Sun published an article reviewing the garage rock band the Arctic Monkeys' Internet and blog-fueled success.  Reporter Rashad Ollison discussed the impact of the online media hype and importance of product (band) market positioning with CEO Ed Schipul:

"Ed Schipul runs Schipul - The Web Marketing Company, a firm in Houston, Texas, that analyzes various online trends. Given today's madly fickle, Internet-enhanced pop music scene, he suggests that overexposure would kill the group. Instead of lashing out at the media hype machine, he says the band should "do something more constructive with the hype, like funnel the attention to a charity or something."

"With my company, we talk about positioning in the mind of the consumer," Schipul explains. "If a band like the Arctic Monkeys doesn't bring something unique, then they will drift off in the minds of consumers. They need to have something that will resonate beyond the hype to last. ... It would be smart for them to come up with a sound, a niche, a category and promote that. The bigger the category, the bigger the band, like grunge and Nirvana in the '90s.""

Click here to read the entire article on the Baltimore Sun's Web site.


The Web's Next Generation: Web 2.0 - As published in PRSA Tactics March 2006 by Ed Schipul

pr_tactics.jpgIn the 11 years since the introduction of the first Web browser, the Internet has been considered an interactive communications tool, but we’re just beginning to unlock the Web’s ability to help us truly interact. Instead, most organizations still use the Web primarily to disseminate information.

That’s about to change thanks to a movement called, “Web 2.0,” a collection of emerging technologies that enable social networking by offering Web users the ability to add and edit Web content. It was initially referred to as “Consumer Generated Media,” but the label proved to be too restrictive for the sea change that has been occurring.

As illustrated by the blogs, video blogs (vlogs), podcasts and wikis, Web 2.0 is essentially a platform for sharing information of all kinds.

A Fundamental Change
In the past decade, search engines have turned the Web into an enormous user-driven and non-linear repository of information. Instead of the information source dictating how information is presented and consumed, the user is in charge.

The belief that the Web user should have some control is at the heart of Web 2.0. As the name suggests, these technologies are fundamentally changing the Web and how it is used.

Unfortunately, public relations practitioners have generally failed to grasp how this revolutionary change can be leveraged. Instead, most organization Web sites continue to mimic corporate brochures and still take a sequential approach to presenting their information. First we’ll tell you this, and then click here and we’ll give you that.

And even though the Web makes frequent updates possible, most corporate sites remain static for long periods.

In an environment in which Web users scan their favorite blogs daily, these old habits can signal to the market that your organization isn’t keeping up. On the flip side, numerous organizations have used blogs and podcasts in the past year to support their positioning as trendsetters.

Examples of Web 2.0
A great example of how everyone can have a voice and everyone can be part of the conversation is Wikipedia (www.wikipedia.com), the popular online encyclopedia completely generated, edited and updated by Web users. Not only is Wikipedia a great channel for getting your organization’s message out, the technology that makes it work is available to incorporate into your organization’s Web site.

Using wikis, an organization may enlist its customers to help collaboratively produce how-to guides for their products – or might present new product concepts in order to gather immediate feedback. Internally, wikis might be used to develop more user-friendly employee handbooks by encouraging employees to tinker with the wording.

Two other popular sites that illustrate the power of Web 2.0 technologies include Del.icio.us (http://del.icio.us/) and Flickr (www.flickr.com).

Del.icio.us describes itself as a collection of favorites. Essentially, the site’s community of users list Web sites that they like. It might sound innocuous, but in fact this knowledge sharing can be very powerful. Each time a user adds a favorite site, they choose a few words to describe the site, which is called “tagging.” For instance, possible tags for this article include: Web 2.0, public relations and social networks.

Public relations counselors can make del.icio.us a standard part of their PR program by establishing a list of favorites with their organization’s Web site and adding each news release, article or white paper as they are posted online. It’s hard to predict what might capture the attention of the user community.

Flickr, another quintessential web 2.0 site, shares many attributes with del.icio.us, except users generate the content in the form of uploaded photos. Users create tags to describe the images they like, which again offers a unique, current and relevant look into the minds of the publics we are working to reach and influence.

How to Get Started
Public relations strategists generally are behind the curve in terms of understanding how to leverage Web 2.0 technologies to achieve greater results through improved flexibility and cost efficiencies. However, it will be increasingly difficult to keep it business as usual in the midst of a technology revolution.

Following are a few specific steps you can take to get started:

  • Be willing to share control with the Web user – By giving Web users the ability to add and edit Web content, you can foster a community and build an indelible connection between the users and your brand. Even though you may prefer to control all aspects of their communications programs to the smallest detail, the true power of the Web only comes when you enable Web users to add and edit Web content. 
  • Build flexibility into your PR program – The real power of Web 2.0 technologies is they immediately tap into the attitudes and behaviors of Web users. To capitalize on this knowledge, develop PR plans that allow you to quickly adjust course and capitalize on opportunities the spring up.
  • Take responsibility for Search Engine Optimization (SEO) – Many PR Firms have finally discovered Search Engine Optimization (SEO) for press releases.  Tech savvy firms have been involved in SEO for years with their clients showing up in Yahoo news and attracting additional media coverage.  But Web 2.0 is more about gathering information for strategy formulation.  Helping your clients being an active part of the conversation even with sometimes over reactive bloggers.
  • Continually Listen and Analyze – Take advantage of the feedback loops in Web 2.0 technologies to keep tabs on what people are saying about your brand. Beyond that, examine the words and phrases used to describe your brand. You might find that the market views your products or services differently than you do, which can prompt a review of your positioning.   
  • Make it a point to experiment with emerging technologies – In the past year, numerous organizations have experimented with blogs and podcasts. This year, look for corporate vlogs and wikis to join them. They won’t be right for every organization, but learning and trying can be rewarding too.

If your organization is still approaching the Web the same way it has for the past decade, this should serve as a wakeup call. The wired world is changing.

Visitors to your Web site are no longer entering through your home page and flipping through the site as they would a brochure. They are using search engines to hunt for and transport them to specific bits of information.

Now, Web 2.0 is taking that user behavior a step further by transforming the Web into a platform for sharing information of all kinds – text, sound and images.

By tapping directly into the minds of the Web user, Web 2.0 technologies provide public relations counselors unfiltered information with which to create strategic solutions that resonate with their publics. Web 2.0 can help reveal what target publics really care about, in close to real time. This can be invaluable in helping ensure that messages and tactics are aligned with the interests and concerns of their publics.


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