Rebranding Aligns Company Name with Focus on Tendenci® Open Source CMS Platform
HOUSTON, November 18, 2013 – To better align its corporate identity with the company’s current and future focus, Schipul – The Web Marketing Company has changed its name to Tendenci. The change illustrates the company’s commitment to the Tendenci® Open Source content management system (CMS) for nonprofits. The company will continue to provide Web marketing services to current and future customers through its Schipul Web Marketing business unit.
“After building the Schipul brand since 1997 to be among the leaders in Web marketing in Houston, this is not a change we took lightly,” said Ed Schipul, President and CEO of Tendenci. “We have a window of opportunity to make Tendenci Open Source CMS the world’s leading open source software platform for nonprofit organizations (NPOs), associations and other cause-related organizations – and nothing can illustrate our laser focus on the open Tendenci community like changing our name to Tendenci.”
Cause-related organizations make up a significant market. The National Center for Charitable Statistics reports that more than 1.4 million NPOs are registered in the U.S., including nearly 1 million charities, nearly 100,000 private foundations and more than 360,000 other types of NPOs, including chambers of commerce, fraternal organizations and civic leagues. These organizations deserve an open source website management platform purpose-built for their unique technology needs.
The company’s leadership team remains the same, including Vice President, Technology, Rodney Sabrsula and Vice President, Professional Services, Aaron Long. The Tendenci team will continue to provide custom website design and development on the Tendenci platform.
“We have experienced growing interest and excitement around the Tendenci project, and we foresee tremendous opportunity for us to enable NPOs, associations and other cause-related organizations to connect and organize the world’s people and do good, which has been our vision since day one,”said Schipul. “We are redoubling our efforts to make it easy for the open source community to participate in the development of the Tendenci CMS platform for the benefit of thousands if not millions of cause-related organizations.”
Last year, following a decade of in-house development, Schipul released Tendenci CMS as an open source solution to give cause-related organizations greater freedom and control over their online presence. Tendenci Open Source CMS platform offers functionality purpose-built to serve the unique needs of these organizations, such as donation and fundraising management, online events management and registration, membership management, rich media management, integrated search engine optimization, and more.
Tendenci Open Source CMS has more than 1 million users and currently powers hundreds of websites for NPOs, associations and other cause-related organizations around the world, including Metropolitan New York Library Council (www.metro.org), Houston Technology Center (www.houstontech.org) and Depelchin™ Children’s Center (www.depelchin.org).
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Headquartered in Houston with an office in Silicon Valley, Tendenci (www.tendenci.com) develops the Tendenci Open Source CMS platform tailor-made for the unique needs of cause-related organizations including associations and other nonprofits. Tendenci is a revenue generating online tool with over one million users overall. Tendenci powers the websites of DePelchin Children's Center, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among hundreds of others. Tendenci’s Schipul Web Marketing business unit provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Additional information about Tendenci and Schipul is available at www.tendenci.com.