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Schipul - The Web Marketing Company CEO Ed Schipul to Present at Ignite OSCON 2013

Will discuss generational trends in working with developers

Ed Schipul, President and CEO of TendenciHOUSTON, July 22, 2013 – Schipul - The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company, today announced that President and CEO Ed Schipul will address the nuances of generational trends in working with developers at Ignite OSCON 2013, which is part of the open source convention OSCON, in Portland, Ore.

In the talk entitled, “‘Old Developers Just Don’t Get it.’ ‘Yes They Do.’ ‘No They Don’t.’,” Schipul will share his firsthand experience on working with and leading teams of developers over the years, including tips for tapping into the core things that motivate all people regardless of the generation to which they belong.

“Developers of different generations require a different approach to gather their input and secure their buy-in,” said Schipul, describing himself as a Gen-Xer and the “old guy” on his team. “Their wants, needs and expectations are different across generational lines, but at the same time they were all drawn to programming because they love to create. That passion is common ground that motivates developers no matter their age.” 

Schipul cites recent studies that show that startups prefer young inexperienced developers because of their cost and flexibility. This bias is not only discriminatory; it can be self-destructive by ignoring the benefits of a cross-generational workforce. For instance, according to a study released earlier this year, middle-aged developers are driving cloud computing, the biggest tech trend since the advent of tablets and the mobile Web.

“Of course, trends are built on generalizations sprinkled with kernels of truth. Knowing and understanding both elements helps draw the most from team participants,” Schipul said. “I’ll also share some amusing anecdotes I’ve accumulated along the way.”

OSCON, which runs July 22-26, focuses on bringing together business and the open source community. It is a community that is important to Schipul, which released Tendenci (www.tendenci.com), the open source Content Management System (CMS) for nonprofit organizations. Tendenci CMS has more than 1 million users and currently powers hundreds of websites for nonprofit organizations and associations around the world.

Schipul’s talk will follow Ignite’s format of five-minute presentations using 20 slides that auto-advance every 15 seconds – known as “speed dating for ideas” by some. The presentation will be at 5:30 p.m. on Monday, July 22, at OSCON 2013, the 15th annual open source convention sponsored by O’Reilly Media. For more information and registration, visit http://www.oscon.com/oscon2013.

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Affiliate of Susan G. Komen for the Cure®, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


Association for the Advancement of Mexican Americans Launches Upgraded Website Powered by Tendenci® CMS Platform

Content Management System purpose-built for nonprofits provides "absolute control"

AAMA.jpgHOUSTON, June 25, 2013 – The Association for the Advancement of Mexican Americans (AAMA), which inspires and empowers at-risk Latinos to pursue their potential and achieve success, today announced the launch of its upgraded website, http://www.aama.org. The site is powered by Tendenci (www.tendenci.com), the open source Content Management System (CMS) for nonprofit organizations (NPOs).

To give NPOs such as AAMA greater control over their online presence, Tendenci CMS was released as an open source product last year. AAMA's upgraded website was designed by Schipul - The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company based in Houston.

"With Tendenci, we have absolute control over all our content – from the rotator on the home page to way events are promoted," said Kathryn Butcher, vice president, public relations with AAMA. "We want to encourage frequent visits from people who care about at-risk Latinos, so the new website is dynamic and designed to be updated frequently. We are very pleased."

Like many nonprofit organization websites, the AAMA site needs to interact with multiple audiences without being confusing or overly complicated. In addition to the main website that provides information to volunteers, financial contributors and others interested in helping Latinos become productive contributors, the upgrade included the development of a subsidiary site for AAMA's Sanchez Charter School, which provides critical information to current and prospective students and their families.

"It was essential that the website make it easy for the school staff to take ownership of their own content without sacrificing consistency with the main AAMA site in terms of branding or how the story is told," said Butcher. "The Schipul team came up with a good solution that ensures the school site can focus on things that matter to the school community and the main AAMA site can focus on the overall mission of the organization."

The website features prominent buttons encouraging visitors to donate and to sign up for AAMA's newsletter. It utilizes Tendenci's calendar event management capabilities to promote and manage registration and payment (when applicable) for upcoming events. The upgraded website also features digital media management package that makes it easy for the association to upload and share photos as well as a job board for posting positions and easily searching for listed jobs.

Tendenci CMS has more than 1 million users and currently powers hundreds of websites for nonprofit organizations and associations around the world, including Metropolitan New York Library Council (www.metro.org), Houston Technology Center (www.houstontech.org) and Komen Houston (www.komen-houston.org).

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Open Source Tendenci CMS (www.tendenci.org) system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul's clients include the Houston Affiliate of Susan G. Komen for the Cure®, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


Tendenci® CMS Platform Powers New Website for International Association of Innovation Professionals

Website essential for membership management and recruitment for startup association 

International Association of Innovation Professionals Tendenci WebsiteHOUSTON, June 4, 2013 – The International Association of Innovation Professionals, the world’s only innovation certification body, has selected Tendenci (www.tendenci.com), the open source Content Management System (CMS) for nonprofit organizations (NPOs), to power its new website, www.iaoip.org. The new website was developed using one of Tendenci’s design templates by Schipul - The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company based in Houston. 

Schipul released Tendenci CMS as an open source product to give NPOs such as the International Association of Innovation Professionals greater control over their online presence. 

The International Association of Innovation Professionals provides members with the knowledge, skills and opportunities to deliver innovation in their respective industries or fields. Through its new website, the association promotes and organizes working groups and conferences, as well as advancing innovation through professional certifications. The website includes an online membership application with online payment, a job board for posting positions and easily searching for listed jobs, and calendar event management capabilities to promote and manage registration and payment for upcoming events. 

“We selected Tendenci based on the fact that it was purpose-built for associations, which means it has a feature set that gives our association the ability to do everything we wanted online without further customization,” said Brett Trusko, President and CEO of the International Association of Innovation Professionals. “We have members around the world, so the website is an essential tool for organizing the innovation community and keeping them updated on developments in our organization and profession.”

Recognizing that a large and rapidly growing portion of the online community is using mobile devices, Tendenci enables the International Association of Innovation Professionals website to auto-resize and format to the width and height of any device when it recognizes mobile and tablet users through responsive Web design. Tendenci also includes a complete digital media management package that makes it easy for the association to securely organize, collect, and share photos, videos, and documents.

Tendenci CMS has more than 1 million users and currently powers hundreds of websites for nonprofit organizations and associations around the world, including Metropolitan New York Library Council (www.metro.org), Houston Technology Center (www.houstontech.org) and Komen Houston (www.komen-houston.org). 

Follow Schipul on Twitter: @schipul

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Open Source Tendenci CMS (www.tendenci.org) system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Affiliate of Susan G. Komen for the Cure®, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


Schipul to Offer Online Fundraising Tips at 2013 Nonprofit Technology Conference

NTC Panel - Level Up Your Online Fundraising

Presentation to examine the psychology of why people donate

HOUSTON, April 9, 2013 – A team from Schipul Technologies, (www.schipul.com), an open source software development company and creators of the Tendenci open source CMS for nonprofit organizations (NPOs), will present, “Level Up Your Fundraising: Understanding the Psychology of What Makes People Donate,” at the 2013 Nonprofit Technology Conference. The presentation will focus on the challenge of engaging website visitors and motivating them to take action – whether through online donations, event registration, membership signup, or any of the many types of online transactions available on NPO websites.

The 2013 Nonprofit Technology Conference will bring together nonprofit professionals from around the world to collaborate, innovate and maximize effectiveness using various technology tools. The event is organized by the Nonprofit Technolgy Network (NTEN). Schipul’s speakers will include Vice President of Professional Services, Aaron Long, Marketing Manager Caitlin Kaluza, and Tendenci Community Curator Sarah Worthy.

Online giving increased nearly 11 percent in 2012 compared to 2011, but it still represents less than 10 percent of total fundraising revenue. The Schipul team will offer easily implemented tips for nonprofits to accelerate growth in online fundraising.

“Successful nonprofits need more than a website and social media profiles, they need the information site visitors are seeking, in a format they can navigate, and they must present information in a way that prompts visitors to take action,” said Long. “We will discuss some of the common mistakes made by many nonprofits that make it difficult for supporters to donate online, and we’ll offer seven tips for using psychology in online marketing to increase online fundraising.”

Research from Nielsen Norman Group found that it is harder to give money to nonprofit organizations than it is to spend money shopping online. Completing the donation process online took users in their study seven percent longer on average than it took users to complete an e-commerce checkout process. A separate study found that in 17 percent of the nonprofit websites evaluated, users could not find where to make a donation.

The Schipul team will present, “Level Up Your Fundraising: Understanding the Psychology of What Makes People Donate,” at 10:30 a.m. Saturday, April 13th. The 2013 Nonprofit Technology Conference runs April 11 – 13 at the Minneapolis Hilton and Minnesota Convention Center in Minneapolis.

For more information about the 2013 Nonprofit Technology Conference, visit http://www.nten.org/ntc.

Follow the presentation on Twitter: #13NTClvlup.

Follow Schipul on Twitter: @Schipul.

About Schipul Technologies

Schipul Technologies develops and builds websites on the Open Source Tendenci CMS (www.tendenci.org) system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Affiliate of Susan G. Komen for the Cure®, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.

 

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Schipul’s Sarah Worthy to Tackle Mental Health Crowdsourcing at the 2013 SXSW® Interactive Festival

Crowdsourcing set to revolutionize mental health research and care 

Sarah Worthy with TendenciHOUSTON, March 7, 2013 – Schipul Technologies, (www.schipul.com), an open source software development company and creators of the Tendenci open source CMS for associations, announced today that Sarah M. Worthy will moderate the Core Conversation, “How to Crowdsource Your Mental Health for Free,” at the SXSW Interactive Festival. The session will provide insights on how access to and sharing of information can help to improve diagnoses, reduce treatment costs, decrease the length of treatment and enable individuals with mental illness to live a healthy and balanced life.

Recent tragedies in the news shined the spotlight on the nation’s flawed system of care for the mentally ill. Experts say mental health care continues to be hampered by budget cuts, closures, battles with insurers and stigma. Worthy, along with Data Scientist Dharol Tankersley, PhD, will describe how the patient community can take an active role of their care and seize greater control over their situation.

“Crowdsourcing can do something for you that nothing else can – it compliments traditional psychiatric medicine in new and powerful ways,” said Worthy. “Just as crowdsourcing has revolutionized technology, creative services, travel and other industries, it will revolutionize health research and care. Crowdsourcing is a way to get the information into the hands of doctors, patients and families – and to provide a way for them to share with the community and contribute to solutions.” 

The session will also address ways to protect privacy, including how to ensure mental health records and personal information is not revealed on the Internet.

“How to Crowdsource Your Mental Health for Free,” is scheduled for 5 p.m. Monday, March 11th at the Sheraton Austin, during the 20th annual SXSW Interactive Festival in Austin, Texas from March 8-12, 2013.

An incubator of cutting-edge technologies and digital creativity, the SXSW Interactive Festival features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line-up of special programs showcasing the best new websites, video games and startup ideas the community has to offer. 

For more information, visit http://sxsw.com/interactive

About Schipul Technologies

Schipul Technologies develops and builds websites on the Open Source Tendenci CMS (www.tendenci.org) system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Affiliate of Susan G. Komen for the Cure®, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


International Association of Business Communicators Selects Tendenci® Powered Website as the International Website of the Year

IABC Houston website chosen from over 100 IABC chapters in 80 countries around the world

IABC Huston WebsiteHOUSTON, March 4, 2013 – A website powered by Tendenci (www.tendenci.com), the open source content management system (CMS) for associations and nonprofit organizations (NPOs), has earned top honors from the International Association of Business Communicators (IABC). IABC Houston’s website, http://www.iabchouston.com, was presented with a 2013 Award of Excellence as the International Website of the Year at IABC’s annual Leadership Institute in Scottsdale, AZ. 

IABC Houston is the fourth largest IABC chapter in the U.S. and eighth largest in the world, with membership of over 300 professional communicators. IABC Houston’s website was selected by the International committee from more than 100 IABC chapters in 80 countries around the world. 

Tendenci makes it easy for IABC Houston to maintain its local flavor through the IABC Houston calendar view, powered by Tendenci’s calendar event management package. It makes it possible for IABC Houston to quickly and easily add events, set pricing, allow registration and take payment. Tendenci’s digital media management package helps IABC organize, collect and share videos, while the chapter uses Tendenci’s online job board tools and business directories to attract new members and generate revenue. 

Originally developed by Schipul – The Web Marketing Company, Tendenci was released as an open source CMS to give NPOs greater freedom and control over their online presence. 

“Developing this website in partnership with Schipul – The Web Marketing Company has been a team effort and we credit those past and present board members who worked so hard to make the website what it is today,” said IABC Houston President, Mary Hardin-Francis. “The IABC Houston Board of Directors is thrilled to have received this award.”

In addition to its association management capabilities, Tendenci helps IABC Houston and other NPOs accommodate mobile users, with the ability to automatically recognize mobile and tablet users by auto-resizing and formatting to the width and height of any device. It also features out-of-the-box search engine optimization and Web analytics integration to help maximize and track online visibility.

Tendenci CMS has over 1 million users and currently powers hundreds of websites for associations and nonprofit organizations around the world, including Metropolitan New York Library Council (www.metro.org), Houston Technology Center (www.houstontech.org) and The Houston Affiliate of Susan G. Komen for the Cure® (www.komen-houston.org). 

Follow Tendenci on Twitter: @tendenci

About IABC Houston
Established in 1946 as the Southwestern Association of Industrial Editors, IABC Houston is part of a global network of 15,000 business communication professionals in more than 80 countries who are committed to improving personal and professional growth as well as organizational effectiveness through strategic communications. Houston area members include public relations and communication professionals from Fortune 500 companies, small businesses, communications agencies, nonprofit organizations, government agencies, and freelance writers and consultants.

About Schipul - The Web Marketing Company
Schipul – The Web Marketing Company develops and builds websites on the Open Source Tendenci CMS (www.tendenci.org) system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Affiliate of Susan G. Komen for the Cure®, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


Houston Public Library Foundation Selects Tendenci® CMS Platform to Power New Website

Showcases support for the Houston Public Library through advocacy, fundraising

Tendenci Powers HPLF Nonprofit WebsiteHOUSTON, January 29, 2013 – The Houston Public Library Foundation (HPLF) has launched a dynamic website powered by Tendenci (www.tendenci.com), the open source Content Management System for nonprofit organizations (NPOs), which makes it easier than ever for Houstonians to support the Houston Public Library. The new website, www.houstonlibraryfoundation.org, was designed by Schipul - The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company based in Houston.

HPLF is a 501(c)(3) organization focused on increasing the Houston community’s awareness of the vital role our Houston Public Library plays in its quality of life. Featuring large, colorful photographs that depict how HPLF supports the Houston Public Library through advocacy and fundraising, the new website uses Tendenci’s broad range of capabilities to promote upcoming events and sponsorship opportunities, recruit volunteers and encourage online donations. The organization also uses Tendenci’s integrated digital media management package to organize, collect and share photos of HPLF’s activities.

“Previously, our Web presence consisted of a single page on the Houston Public Library website, which didn’t provide the platform we needed to engage the community, encourage donations and showcase how we use funds to advance the Library’s mission,” said Maya Houston, executive director of HPLF. “The team at Schipul did a great job of visually capturing and presenting what the foundation is all about and Tendenci CMS makes it easy to add and edit content to keep the site fresh and lively.”

While the City of Houston supports the Library's basic expenses, such as salaries and materials, the Houston Public Library Foundation contributes significant funding for additional books and materials, programming, critical staff development and training, marketing and communications materials and minor refurbishment projects. Without the private funds raised by HPLF, many of the free programs the community relies upon, such as Summer Reading and resume writing classes, would not be possible.

Schipul has released Tendenci CMS as an open source product to give NPOs such as Houston Public Library Foundation greater control over their online presence. The Tendenci site automatically recognizes and accommodates mobile and tablet users by auto-resizing and formatting to the width and height of any device. Tendenci also allows administrators to manage online calendar events and registration for these events including reporting and e-mail notifications. It also features out-of-the-box search engine optimization and Web analytics integration to help maximize and track online visibility.

Tendenci CMS has more than 1 million users and currently powers hundreds of websites for nonprofit organizations and associations around the world, including Metropolitan New York Library Council (www.metro.org), Houston Technology Center (www.houstontech.org) and Komen Houston (www.komen-houston.org).

Follow Schipul on Twitter: @schipul

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Open Source Tendenci CMS (www.tendenci.org) system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Affiliate of Susan G. Komen for the Cure®, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


HealthBridge Children’s Hospital Website

Website upgrade emphasizes organization’s compassionate, family-centered environment

HealthBridge.jpgHOUSTON, December 20, 2012 – Schipul - The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company, today announced the launch of a new upgraded website for HealthBridge Children’s Hospital powered by Tendenci Content Management System (www.tendenci.com). The new website, www.healthbridgehouston.com, showcases how the organization’s state-of-the-art technology and highly skilled personnel combine with its culture of caring to promote healing.

HealthBridge Children’s Hospital is a Pediatric Specialty hospital in Houston that provides rehabilitative, sub-acute and post-acute specialty medical care. The hospital serves children that have been affected by serious injury, acute illness, premature birth, brain and spinal cord injury, major surgery, chronic disease or any other life-altering event. HealthBridge Children’s Hospital delivers state-of-the-art pediatric medical services in a compassionate, family-centered environment; as such, it was important that the new website reflect both the superior quality of medical care as well as the hospital’s nurturing environment.

“When families come to us, they are in crisis and it is our goal to be a beacon of hope during a very stressful time,” said Maureen Arvanetakis, vice president of sales and marketing for Nexus Health Systems, HealthBridge’s parent company. “HealthBridge serves as the transition between hospital and home, which is why it is important that our online presence reflects the loving, caring family-centered environment we provide for the children, their families, and each other.”

Tendenci CMS makes it easy for Arvanetakis and others throughout the organization to add and update content. 
“We needed more control over our content,” Arvanetakis said. “Our previous system was a nightmare because it was so difficult to make changes that we usually avoided it, which made our old site static and stale. Instead of waiting two or three weeks for content to be updated, Tendenci enables us to go in and immediately make changes ourselves.”

The website was designed by Schipul – The Web Marketing Company (www.schipul.com). Its improved navigation makes it easy to quickly review HealthBridge Children’s Hospital’s broad range of inpatient, outpatient and specialty services, access online resources and stay up to date on the latest news.

Earlier this year, Tendenci CMS was released as an open source product to give organizations such as HealthBridge Children’s Hospital greater control. Tendenci CMS has more than 1 million users and currently powers hundreds of websites for nonprofit organizations and associations around the world, including Houston Technology Center (www.houstontech.org), Komen Houston (www.komen-houston.org) and Metropolitan New York Library Council (www.metro.org). 

Follow Schipul on Twitter: @schipul

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Affiliate of Susan G. Komen for the Cure®, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


Schipul - The Web Marketing Company CEO Ed Schipul to Present at 2012 PRSA International Conference

Will discuss the challenges and opportunities of brevity


Ed Schipul, President and CEO of TendenciHOUSTON, October 10, 2012 
– Schipul - The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company, today announced that President and CEO Ed Schipul will present, “Micro Blogs: How to Tell a Story on a Dime,” at the 2012 Public Relations of America (PRSA) International Conference. The presentation will examine the push toward communications that can be quickly disseminated, consumed and shared, and the implications for public relations professionals.

Texting, tweeting, Facebook posts and Instagram photo captions are all illustrations of the trend toward brief written communication. They can be written, disseminated, consumed and shared in seconds, creating enormous opportunities for organizations seeking to connect and strengthen relationships with a range of communities. Schipul’s presentation will examine these trends and the hottest micro blogging platforms, and describe best practices in brief storytelling that get results.

“If you want your community to understand what your organization stands for, remember it and share it, you have to strategically determine which social tools align best with your brand, given their strengths and audience, and make your communication brief,” said Schipul. “Brevity seems simple, but powerful brief storytelling requires an underlying strategy, excellent writing skill and great editing.”

Brevity is especially essential in reaching and engaging younger communities. According to the Pew Research Center’s Internet and Life Project, 95 percent of 18-29 year olds say they use the text messaging feature on their phones, and these users send or receive an average of 87.7 text messages on a normal day. Those between the ages of 18 and 24 send or receive an average of 109.5 messages every day.

The PRSA International Conference features more than 80 professional development sessions and is expected to attract approximately 3,000 public relations professionals and students. Keynote presenters for the 2012 PRSA International Conference include Twitter Co-Founder Biz Stone, Tim Westergren, founder and chief strategy officer of Pandora, June Cotte, Ph.D., consumer behavioral expert, and Michael Steele, a political analyst with MSNBC.

The theme of the 2012 PRSA International Conference is, “The Future Starts Now.” The conference will be held October 13-16 at San Francisco Marriott Marquis. Schipul’s presentation is scheduled for 12:30 p.m. on October 16th. To register online, visit http://www.prsa.org/Conferences/InternationalConference/registration/.

Follow the PRSA International Conference on Twitter: #prsaicon

Follow Schipul on Twitter: @schipul

Follow Ed Schipul on Twitter: @eschipul

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include The Houston Affiliate of Susan G. Komen for the Cure®, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


Dharol Tankersley of Schipul – The Web Marketing Company to Discuss Neuromarketing at 2012 Interactive Strategies Conference

Presentation to examine the inner-workings of human desire


Dharol Tankersley with SchipulHOUSTON, September 24, 2012 
– Marketing may not be brain surgery, but it appears to be getting closer. Schipul – The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company, today announced that Data Analyst Dharol Tankersley, PhD, will present, “Neuromarketing – What it is, What it can predict, and Where it falls short,” at the 2012 Interactive Strategies Conference. The theme of this year’s conference, presented by the Houston Interactive Marketing Association, is “Psych! Marketing to the Mind,” which explores why people make decisions and behave the way they do. 

Neuromarketers believe they can tap into the subconscious reactions people have to branding and advertising by analyzing brain activity and, by doing so, go a step beyond traditional research techniques. Tankersley spent 10 years as a cognitive neuroscientist designing and conducting studies of people’s brain activity during decision making and social interaction. As a graduate student at Duke University Medical Center, Tankersley was the lead study investigator in research that discovered that activation of a particular brain region predicts whether people tend to be selfish or altruistic. 

“I am excited that neuroscience is moving from the laboratory to Main Street – or at least to Madison Avenue,” said Tankersley. “We will discuss what neuromarketers are really measuring and showcase both the promise and limitations of neuroscience in addressing marketing problems. The more we use available tools to understand human desire, the more precisely and accurately we will be in predicting and potentially modifying humans wants.”

Companies such as A & E Television, CBS, Disney, Frito-Lay and Google, as well as some political campaigns, have used neuromarketing to test consumer impressions.

Although increased activity in the brain doesn’t necessarily mean increased preference for a product, the idea that marketers could seek to manipulate subconscious brain activity to sell products and services is not without its critics. Some consumer advocates have called the discipline, “brandwashing” – a combination of branding and brainwashing – because it tinkers with aspects of consumer behavior of which those consumers are not aware.

Keynote presenters for the 2012 Interactive Strategies Conference include Nikki Pfarr, a researcher and strategist at the Seattle-based product design company Artefact and Beverly Flaxington, author of “Understanding Other People: The Five Secrets to Human Behavior.”

The 2012 Interactive Strategies Conference will be held October 3, 2012 at Rice University’s Jones Graduate School of Business. Tankersley’s presentation is scheduled for 2:00 p.m. To register online, visit http://www.is-conference.com/register/.

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Texas Medical Center, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


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