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A fond farewell from Rachel and a celebration of new beginnings

  Former President Rachel Schipul 

Rachel Schipul portrait photo


To our Tendenci clients, you are changing the world. It has been a privilege to be a leader for the company and the community, and I thank you all for the opportunity.

It is with mixed emotions that I say that last Friday December 6, 2019, was my last official day with Tendenci. I say “official” because you never really leave a community that you care deeply about. (And don’t worry, Ed is still guiding the ship with the help of a strong team.)

I have been an avid part of the growth of Tendenci from a small, proprietary software product launched almost twenty years ago into the global, multilingual, open source resource it is today. My enthusiasm for Tendenci is as strong now as ever. And I’m proud of what we have accomplished.

I have truly enjoyed working with so many great people over the years, both the amazing employees who feed my soul and the wealth of Tendenci users who keep me challenged. Software, like a garden, is never finished. It is designed, built, tended, and constantly improved. Keeping things fresh, adding new functionality, and building on the latest technology are the core of a thriving environment.

To everyone I have worked with, keep moving forward. I know there are great things ahead for you and all of the Tendenci community!

Feel free to connect with me (Rachel on linkedin) as I move forward knowing Tendenci is in good hands and our clients are safe and growing! I will still be in the background keeping Ed in line and celebrating the future successes of Tendenci and the community as they happen. Rock on y’all!

 

(Editor “Ed” notes: THANK YOU RACHEL FOR YOUR HUGE CONTRIBUTION TO OUR GLOBAL GROWTH!)

Global Market Pie Chart AMS Software

 


Schipul - The Web Marketing Company CEO Ed Schipul to Present at Ignite OSCON 2013

Will discuss generational trends in working with developers

Ed Schipul, President and CEO of TendenciHOUSTON, July 22, 2013 – Schipul - The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company, today announced that President and CEO Ed Schipul will address the nuances of generational trends in working with developers at Ignite OSCON 2013, which is part of the open source convention OSCON, in Portland, Ore.

In the talk entitled, “‘Old Developers Just Don’t Get it.’ ‘Yes They Do.’ ‘No They Don’t.’,” Schipul will share his firsthand experience on working with and leading teams of developers over the years, including tips for tapping into the core things that motivate all people regardless of the generation to which they belong.

“Developers of different generations require a different approach to gather their input and secure their buy-in,” said Schipul, describing himself as a Gen-Xer and the “old guy” on his team. “Their wants, needs and expectations are different across generational lines, but at the same time they were all drawn to programming because they love to create. That passion is common ground that motivates developers no matter their age.” 

Schipul cites recent studies that show that startups prefer young inexperienced developers because of their cost and flexibility. This bias is not only discriminatory; it can be self-destructive by ignoring the benefits of a cross-generational workforce. For instance, according to a study released earlier this year, middle-aged developers are driving cloud computing, the biggest tech trend since the advent of tablets and the mobile Web.

“Of course, trends are built on generalizations sprinkled with kernels of truth. Knowing and understanding both elements helps draw the most from team participants,” Schipul said. “I’ll also share some amusing anecdotes I’ve accumulated along the way.”

OSCON, which runs July 22-26, focuses on bringing together business and the open source community. It is a community that is important to Schipul, which released Tendenci (www.tendenci.com), the open source Content Management System (CMS) for nonprofit organizations. Tendenci CMS has more than 1 million users and currently powers hundreds of websites for nonprofit organizations and associations around the world.

Schipul’s talk will follow Ignite’s format of five-minute presentations using 20 slides that auto-advance every 15 seconds – known as “speed dating for ideas” by some. The presentation will be at 5:30 p.m. on Monday, July 22, at OSCON 2013, the 15th annual open source convention sponsored by O’Reilly Media. For more information and registration, visit http://www.oscon.com/oscon2013.

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Affiliate of Susan G. Komen for the Cure®, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


Schipul to Offer Online Fundraising Tips at 2013 Nonprofit Technology Conference

NTC Panel - Level Up Your Online Fundraising

Presentation to examine the psychology of why people donate

HOUSTON, April 9, 2013 – A team from Schipul Technologies, (www.schipul.com), an open source software development company and creators of the Tendenci open source CMS for nonprofit organizations (NPOs), will present, “Level Up Your Fundraising: Understanding the Psychology of What Makes People Donate,” at the 2013 Nonprofit Technology Conference. The presentation will focus on the challenge of engaging website visitors and motivating them to take action – whether through online donations, event registration, membership signup, or any of the many types of online transactions available on NPO websites.

The 2013 Nonprofit Technology Conference will bring together nonprofit professionals from around the world to collaborate, innovate and maximize effectiveness using various technology tools. The event is organized by the Nonprofit Technolgy Network (NTEN). Schipul’s speakers will include Vice President of Professional Services, Aaron Long, Marketing Manager Caitlin Kaluza, and Tendenci Community Curator Sarah Worthy.

Online giving increased nearly 11 percent in 2012 compared to 2011, but it still represents less than 10 percent of total fundraising revenue. The Schipul team will offer easily implemented tips for nonprofits to accelerate growth in online fundraising.

“Successful nonprofits need more than a website and social media profiles, they need the information site visitors are seeking, in a format they can navigate, and they must present information in a way that prompts visitors to take action,” said Long. “We will discuss some of the common mistakes made by many nonprofits that make it difficult for supporters to donate online, and we’ll offer seven tips for using psychology in online marketing to increase online fundraising.”

Research from Nielsen Norman Group found that it is harder to give money to nonprofit organizations than it is to spend money shopping online. Completing the donation process online took users in their study seven percent longer on average than it took users to complete an e-commerce checkout process. A separate study found that in 17 percent of the nonprofit websites evaluated, users could not find where to make a donation.

The Schipul team will present, “Level Up Your Fundraising: Understanding the Psychology of What Makes People Donate,” at 10:30 a.m. Saturday, April 13th. The 2013 Nonprofit Technology Conference runs April 11 – 13 at the Minneapolis Hilton and Minnesota Convention Center in Minneapolis.

For more information about the 2013 Nonprofit Technology Conference, visit http://www.nten.org/ntc.

Follow the presentation on Twitter: #13NTClvlup.

Follow Schipul on Twitter: @Schipul.

About Schipul Technologies

Schipul Technologies develops and builds websites on the Open Source Tendenci CMS (www.tendenci.org) system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Affiliate of Susan G. Komen for the Cure®, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.

 

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Schipul’s Sarah Worthy to Tackle Mental Health Crowdsourcing at the 2013 SXSW® Interactive Festival

Crowdsourcing set to revolutionize mental health research and care 

Sarah Worthy with TendenciHOUSTON, March 7, 2013 – Schipul Technologies, (www.schipul.com), an open source software development company and creators of the Tendenci open source CMS for associations, announced today that Sarah M. Worthy will moderate the Core Conversation, “How to Crowdsource Your Mental Health for Free,” at the SXSW Interactive Festival. The session will provide insights on how access to and sharing of information can help to improve diagnoses, reduce treatment costs, decrease the length of treatment and enable individuals with mental illness to live a healthy and balanced life.

Recent tragedies in the news shined the spotlight on the nation’s flawed system of care for the mentally ill. Experts say mental health care continues to be hampered by budget cuts, closures, battles with insurers and stigma. Worthy, along with Data Scientist Dharol Tankersley, PhD, will describe how the patient community can take an active role of their care and seize greater control over their situation.

“Crowdsourcing can do something for you that nothing else can – it compliments traditional psychiatric medicine in new and powerful ways,” said Worthy. “Just as crowdsourcing has revolutionized technology, creative services, travel and other industries, it will revolutionize health research and care. Crowdsourcing is a way to get the information into the hands of doctors, patients and families – and to provide a way for them to share with the community and contribute to solutions.” 

The session will also address ways to protect privacy, including how to ensure mental health records and personal information is not revealed on the Internet.

“How to Crowdsource Your Mental Health for Free,” is scheduled for 5 p.m. Monday, March 11th at the Sheraton Austin, during the 20th annual SXSW Interactive Festival in Austin, Texas from March 8-12, 2013.

An incubator of cutting-edge technologies and digital creativity, the SXSW Interactive Festival features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line-up of special programs showcasing the best new websites, video games and startup ideas the community has to offer. 

For more information, visit https://sxsw.com/interactive

About Schipul Technologies

Schipul Technologies develops and builds websites on the Open Source Tendenci CMS (www.tendenci.org) system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Affiliate of Susan G. Komen for the Cure®, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


International Association of Business Communicators Selects Tendenci® Powered Website as the International Website of the Year

IABC Houston website chosen from over 100 IABC chapters in 80 countries around the world

IABC Huston WebsiteHOUSTON, March 4, 2013 – A website powered by Tendenci (www.tendenci.com), the open source content management system (CMS) for associations and nonprofit organizations (NPOs), has earned top honors from the International Association of Business Communicators (IABC). IABC Houston’s website, https://iabchouston.com, was presented with a 2013 Award of Excellence as the International Website of the Year at IABC’s annual Leadership Institute in Scottsdale, AZ. 

IABC Houston is the fourth largest IABC chapter in the U.S. and eighth largest in the world, with membership of over 300 professional communicators. IABC Houston’s website was selected by the International committee from more than 100 IABC chapters in 80 countries around the world. 

Tendenci makes it easy for IABC Houston to maintain its local flavor through the IABC Houston calendar view, powered by Tendenci’s calendar event management package. It makes it possible for IABC Houston to quickly and easily add events, set pricing, allow registration and take payment. Tendenci’s digital media management package helps IABC organize, collect and share videos, while the chapter uses Tendenci’s online job board tools and business directories to attract new members and generate revenue. 

Originally developed by Schipul – The Web Marketing Company, Tendenci was released as an open source CMS to give NPOs greater freedom and control over their online presence. 

“Developing this website in partnership with Schipul – The Web Marketing Company has been a team effort and we credit those past and present board members who worked so hard to make the website what it is today,” said IABC Houston President, Mary Hardin-Francis. “The IABC Houston Board of Directors is thrilled to have received this award.”

In addition to its association management capabilities, Tendenci helps IABC Houston and other NPOs accommodate mobile users, with the ability to automatically recognize mobile and tablet users by auto-resizing and formatting to the width and height of any device. It also features out-of-the-box search engine optimization and Web analytics integration to help maximize and track online visibility.

Tendenci CMS has over 1 million users and currently powers hundreds of websites for associations and nonprofit organizations around the world, including Metropolitan New York Library Council (www.metro.org), Houston Technology Center (www.houstontech.org) and The Houston Affiliate of Susan G. Komen for the Cure® (www.komen-houston.org). 

Follow Tendenci on Twitter: @tendenci

About IABC Houston
Established in 1946 as the Southwestern Association of Industrial Editors, IABC Houston is part of a global network of 15,000 business communication professionals in more than 80 countries who are committed to improving personal and professional growth as well as organizational effectiveness through strategic communications. Houston area members include public relations and communication professionals from Fortune 500 companies, small businesses, communications agencies, nonprofit organizations, government agencies, and freelance writers and consultants.

About Schipul - The Web Marketing Company
Schipul – The Web Marketing Company develops and builds websites on the Open Source Tendenci CMS (www.tendenci.com) system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Affiliate of Susan G. Komen for the Cure®, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


Schipul - The Web Marketing Company CEO Ed Schipul to Present at 2012 PRSA International Conference

Will discuss the challenges and opportunities of brevity


Ed Schipul, President and CEO of TendenciHOUSTON, October 10, 2012 
– Schipul - The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company, today announced that President and CEO Ed Schipul will present, “Micro Blogs: How to Tell a Story on a Dime,” at the 2012 Public Relations of America (PRSA) International Conference. The presentation will examine the push toward communications that can be quickly disseminated, consumed and shared, and the implications for public relations professionals.

Texting, tweeting, Facebook posts and Instagram photo captions are all illustrations of the trend toward brief written communication. They can be written, disseminated, consumed and shared in seconds, creating enormous opportunities for organizations seeking to connect and strengthen relationships with a range of communities. Schipul’s presentation will examine these trends and the hottest micro blogging platforms, and describe best practices in brief storytelling that get results.

“If you want your community to understand what your organization stands for, remember it and share it, you have to strategically determine which social tools align best with your brand, given their strengths and audience, and make your communication brief,” said Schipul. “Brevity seems simple, but powerful brief storytelling requires an underlying strategy, excellent writing skill and great editing.”

Brevity is especially essential in reaching and engaging younger communities. According to the Pew Research Center’s Internet and Life Project, 95 percent of 18-29 year olds say they use the text messaging feature on their phones, and these users send or receive an average of 87.7 text messages on a normal day. Those between the ages of 18 and 24 send or receive an average of 109.5 messages every day.

The PRSA International Conference features more than 80 professional development sessions and is expected to attract approximately 3,000 public relations professionals and students. Keynote presenters for the 2012 PRSA International Conference include Twitter Co-Founder Biz Stone, Tim Westergren, founder and chief strategy officer of Pandora, June Cotte, Ph.D., consumer behavioral expert, and Michael Steele, a political analyst with MSNBC.

The theme of the 2012 PRSA International Conference is, “The Future Starts Now.” The conference will be held October 13-16 at San Francisco Marriott Marquis. Schipul’s presentation is scheduled for 12:30 p.m. on October 16th. To register online, visit https://www.prsa.org/.

Follow the PRSA International Conference on Twitter: #prsaicon

Follow Schipul on Twitter: @schipul

Follow Ed Schipul on Twitter: @eschipul

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include The Houston Affiliate of Susan G. Komen for the Cure®, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


Dharol Tankersley of Schipul – The Web Marketing Company to Discuss Neuromarketing at 2012 Interactive Strategies Conference

Presentation to examine the inner-workings of human desire


Dharol Tankersley with SchipulHOUSTON, September 24, 2012 
– Marketing may not be brain surgery, but it appears to be getting closer. Schipul – The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company, today announced that Data Analyst Dharol Tankersley, PhD, will present, “Neuromarketing – What it is, What it can predict, and Where it falls short,” at the 2012 Interactive Strategies Conference. The theme of this year’s conference, presented by the Houston Interactive Marketing Association, is “Psych! Marketing to the Mind,” which explores why people make decisions and behave the way they do. 

Neuromarketers believe they can tap into the subconscious reactions people have to branding and advertising by analyzing brain activity and, by doing so, go a step beyond traditional research techniques. Tankersley spent 10 years as a cognitive neuroscientist designing and conducting studies of people’s brain activity during decision making and social interaction. As a graduate student at Duke University Medical Center, Tankersley was the lead study investigator in research that discovered that activation of a particular brain region predicts whether people tend to be selfish or altruistic. 

“I am excited that neuroscience is moving from the laboratory to Main Street – or at least to Madison Avenue,” said Tankersley. “We will discuss what neuromarketers are really measuring and showcase both the promise and limitations of neuroscience in addressing marketing problems. The more we use available tools to understand human desire, the more precisely and accurately we will be in predicting and potentially modifying humans wants.”

Companies such as A & E Television, CBS, Disney, Frito-Lay and Google, as well as some political campaigns, have used neuromarketing to test consumer impressions.

Although increased activity in the brain doesn’t necessarily mean increased preference for a product, the idea that marketers could seek to manipulate subconscious brain activity to sell products and services is not without its critics. Some consumer advocates have called the discipline, “brandwashing” – a combination of branding and brainwashing – because it tinkers with aspects of consumer behavior of which those consumers are not aware.

Keynote presenters for the 2012 Interactive Strategies Conference include Nikki Pfarr, a researcher and strategist at the Seattle-based product design company Artefact and Beverly Flaxington, author of “Understanding Other People: The Five Secrets to Human Behavior.”

The 2012 Interactive Strategies Conference will be held October 3, 2012 at Rice University’s Jones Graduate School of Business. Tankersley’s presentation is scheduled for 2:00 p.m. To register online, visit http://www.is-conference.com/register/.

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Texas Medical Center, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


Schipul – The Web Marketing Company’s Caitlin Kaluza to Present at PRSA Southeast District Conference

‘Website Management for PR Pros’ will show how to take control of Web presence

Caitlin Kaluza with TendenciHOUSTON, September 11, 2012 – Schipul – The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company, today announced that Manager of PR/Communications Caitlin Kaluza will present at the Public Relations Society of America’s (PRSA) Southeast District Conference next week. Kaluza’s presentation, “Take Command of your Company’s Website: Website Management for PR Pros,” will examine why it is essential to master the science of the Web, such as analytics and search engine optimization (SEO) or risk becoming obsolete.

The theme of this year’s PRSA Southeast District Conference is, “Creating Authentic Relationships in the Age of Me.” The conference will emphasize the critical function of PR as relationship management in an era of instantaneous and pervasive social media.

“Website analytics and SEO have become essential skills for anyone wanting to call the shots for organizational communications,” said Kaluza. “We will walk participants through how they can discover aspects of website performance metrics they’ve never known existed, identify the benchmarks to use and select the statistical analyses that offer the most valuable strategic insight.”

Participants will also learn how to use online tools – many of which are free – to identify and research target communities and to discover what words and phrases the community uses when describing products and services. The presentation includes a basic introduction to SEO, with understandable explanations of how search engines work and why they matter. 

In addition to Kaluza, PRSA Southeast District Conference presenters include Gary McCormick, APR, Fellow PRSA, who is the 2011 Immediate Past Chair of PRSA, Lee Rainie, director of the American Life Project with Pew Research Center and Nicole Goldman, senior vice president of Marketing and Publicity with Jim Henson Company.

Schipul – The Web Marketing Company’s experts are often invited to provide guidance to marketing and communications pros who struggle to navigate the ever-changing social media environment. Schipul offers a broad spectrum of Web design, social media consulting and search engine marketing services. Earlier this year, Schipul released Tendenci (www.tendenci.com) content management system (CMS) as an open source product. Tendenci, which was designed specifically for non-profit organizations and associations, provides a bundled set of automated Web marketing tools, including events calendar, donation form, and rich media photo gallery and video gallery. The Tendenci Open Source download is available at https://github.com/tendenci/tendenci.

The PRSA Southeast District Conference will be held September 19-21, 2012 at the DoubleTree Hotel in Chattanooga, Tenn. Kaluza’s presentation is scheduled for 8:30 a.m. on September 21st . To register online, visit https://www.seprsaconference.com/register/.

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Texas Medical Center, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


Mental Health America of Greater Houston Selects Tendenci® CMS Platform

Website upgrade makes it easier for people in need to navigate the mental health care system

Mental Health America Greater Houston Chapter Tendenci WebsiteHOUSTON, August 6, 2012 – Following an exhaustive review process, Mental Health America of Greater Houston has selected Tendenci (www.tendenci.com) content management system (CMS) to power its newly upgraded website, www.mhahouston.org. The website was designed by Schipul – The Web Marketing Company (www.schipul.com). It features a clean look that makes it easy to quickly access the organization’s resources, stay up to date on the latest mental health care news and review the calendar of upcoming education and training opportunities.

Mental Health America of Greater Houston’s website is powered by Schipul’s hosted Software-as-a-Service (SaaS) Tendenci product, which is listed on AWS Marketplace to simplify deployment and management on Amazon EC2. The website plays a major role in accomplishing the organization’s mission of enhancing the mental health of all Houstonians and improving the lives of those with mental illnesses. The website connects the organization with people in need as well as with mental health care providers, serving as the hub of collaborative education, outreach and advocacy activities.

“Finding help on mental health care and understanding the system is sometimes a challenge, so with Schipul – The Web Marketing Company’s help we redesigned the website to make it easier for people seeking help to find it,” said Traci Patterson, director of communications with Mental Health America of Greater Houston. “To keep people coming back, we keep the information on the website fresh, which is easy to do with the Tendenci CMS video gallery, photo album and home page rotator features.”

Tendenci CMS was designed specifically for non-profit organizations (NPOs) and associations. Earlier this year, Tendenci was released as an open source product to gives NPOs such as Mental Health America of Greater Houston greater control. The Tendenci Open Source download is available at https://github.com/tendenci/tendenci.

Mental Health America of Greater Houston uses Tendenci’s events management capabilities to organize and promote education and training events with an easy-to-update online calendar. To satisfy the curiosity of website users, the site offers a photo album featuring dozens of photos showcasing the important work the organization is doing. And Tendenci makes it possible for website users to donate online by clicking the purple button that is prominently visible throughout the site.

 

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Zoo, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


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