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Schipul’s Sarah Worthy to Discuss Online Community Outreach at SXSW Interactive 2012

Will examine developing an online community application for space outreach using crowdsourcing and open source tools  

HOUSTON, March 1, 2012 – Schipul – The Web Marketing Company (, a leading Web marketing and software development company, announced today that Sarah M. Worthy will lead a Core Conversation about developing a social outreach application using crowdsourcing at the SXSW Interactive Festival. Worthy will lead the session, “SpacePoints: Space Outreach at Ludicrous Speed,” alongside Jon Verville, a collaboration architect at the NASA Goddard Space Flight Center.

The session will examine SpacePoints, which was developed by space enthusiasts to use open source Web technologies to incentivize and reward efforts to promote continued space exploration in the wake of NASA’s diminished funding. Participants at the session will learn how SpacePoints successfully brought together like-minded people from across the country to turn an idea into a set of requirements and about the process of managing the development and design of the online community application.

SpacePoints invites Web developers, designers and space enthusiasts to join in the conversation with the goal of integrating new applications and expanding the platform. The online application framework for SpacePoints uses Tendenci® ( content management software (CMS) that Schipul built on the Django open source framework using the open source Python code.

SpacePoints will officially launch the beta version of the application on the day of the panel, scheduled for 12:30 p.m. Monday, March 12, 2012 at the Hilton Austin.  Interested beta testers are invited to sign-up for a beta invitation at

The festival runs March 9-13, 2012 at the Austin Convention Center. For more information, visit

The 19th Annual SXSW Interactive Festival features presentations from the brightest minds in emerging technology, networking events hosted by industry leaders and a line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer. It is widely recognized as the place to preview what is unfolding in cutting edge creative technology.

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company developed and supports the Tendenci CMS software to provide non-profit organizations an easy and affordable solution for all their online marketing needs.  Schipul is headquartered in Houston with an office in Silicon Valley, and provides marketing services on the Internet to more than 300 organizations from a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Zoo, Housing Authority of the City of Los Angeles and  the New York Metropolitan Library Foundation, among many others. Additional information about Schipul is available at and