Innovative and Easy-to-Use CMS provides more interactivity and information sharing
HOUSTON, January 26, 2012 – World Class Learning Schools, an international network of schools that prepares students to meet the growing challenges of a rapidly changing world, has selected Tendenci (www.tendenci.com) as the Web content management software (CMS) that will create, manage and deploy content across its websites. Zulu Creative (www.zulucreative.com) is providing the Web design and assisting with content development for the project. The user-friendly design is based on the results of a series of usability tests conducted with the sites’ stakeholders. A total of 10 World Class Learning Schools' websites will launch in early spring.
World Class Learning Schools operates schools in Boston, Charlotte, Chicago, Houston, New York, Washington, DC, Madrid and in Qatar. The upgraded Tendenci websites will make it possible for each World Class Learning School to add and edit dynamic content on their website. An important feature in Tendenci that led to its implementation is its selective permissions controls that allow multiple tiers of registered-user types, each with individually pre-set, controlled access to information on the website.
“We have a number of various stakeholder groups, including students, parents, teachers and organizations and people considering our schools; we appreciate that Tendenci’s selective permissions controls make it possible for us to speak to those targeted audiences and to develop content that is of specific interest to them,” said Monica Harter, marketing and communications director with World Class Learning Schools. “We have so much information about learning and our vibrant school communities and look forward to being able to sharing that information to its greatest extent.”
Tendenci provides World Class Learning Schools a full set of automated Web marketing tools bundled inside the website CMS software, including Search Engine Optimization capabilities to raise website visibility on Google and other major search engines. Tendenci supports digital media with online photo and video galleries, which are perfect for showcasing school activities and events. Website users can also subscribe to update alerts through the integrated Really Simple Syndication (RSS).
Tendenci, which is developed and marketed by Schipul – The Web Marketing Company (www.schipul.com), integrates with Campaign Monitor’s e-mail marketing software to create and send school newsletters and stay engaged with their community online after class.
About Schipul - The Web Marketing Company
Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS platform, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Zoo, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.