PERSONAL BRANDS OPPORTUNITIES AND THREATS OF AT T3PR TECHNOLOGY PR CONFERENCE WITH ED SCHIPUL
HOUSTON, June 8. 2010 – Schipul – The Web Marketing Company (www.schipul.com), a Web marketing, design and software company, announced that CEO Ed Schipul will present “Personal Brands: The Opportunities and Threats,” at the upcoming T3PR Conference 2010. Presented by the Public Relations Society of America’s Technology Section, Schipul’s presentation will discuss the business case for encouraging employees to develop personal brands.
“Social technologies enable employees to create their own brands and many organizations are struggling to adapt,” said Schipul. “What we have discovered is that personal brands can be disruptive to the status quo of many companies, but if encouraged and supported appropriately, they can reflect positively on an organization and contribute to a company’s profitability.”
Schipul will encourage T3PR participants, who provide PR support to technology companies around the world, to take responsibility for personal brand management within their organizations. Instead of focusing only on the CEO, companies can benefit from encouraging virtually every employee to develop a personal brand that is distinct, yet supportive of the corporate brand.
This year, Schipul has been spreading the personal branding gospel to public relations pros across the country. His article, “Recruit and Retain the Best Talent: Why companies Should Encourage Personal Brands,” was published in The Public Relations Strategist. In recent weeks, he was a keynote speaker at PRSA Georgia’s Annual Conference and led a discussion on personal branding at PRSA’s Travel and Tourism Conference. His plenary session at T3PR 2010 begins at 10:45 a.m.
“This is the time to embrace change and adapt, and technology PR pros should lead the way,” said Schipul. “As was the case with social media tools, organizations that resist will miss the opportunity to profit from their employees’ personal brands and will spend the rest of the decade playing catch-up.”
Schipul – The Web Marketing Company Schipul provides social media consulting, search engine marketing, Web design and blog design services. The company develops and markets Tendenci® online management software, which powers hundreds of Web sites for organization around the world.
T3PR 2010 will be held June 11th at Concierge Conference Center in New York City. Registration information is available at www.prsa.org/Conferences/Technology/.
About Schipul - The Web Marketing Company
Schipul – The Web Marketing Company developed and builds on the Tendenci Web marketing application, a powerful online tool with over a half million people logging in during the past year and millions of users overall. Schipul is based in Houston, and provides marketing services on the Internet to more than 300 organizations from a variety of service industries in local, national and international markets. Schipul’s nonprofit clients include the Web Analytics Association, Houston Zoo and the New York Chapter of the National Academy of Television Arts and Sciences, among many others.