Trying to balance the cost of membership against the benefits offered can be tricky.
It's why most associations offer multiple levels of membership, hoping to find one that fits a prospective member's objectives and budget. To find out if you are hitting the sweet spot of mutual value, look at the reports on your Tendenci website that provide insightful information about your membership.
Membership by Type
See where the bulk of your members join. Should we add another level above the bottom tier with a slight price bump?
See where the money is coming from with a customizable invoicing report. Do we reduce overall membership dues but increase the membership price for events?
Your Members by Company
See if a few major corporations are being represented. Should we start a Corporate Membership campaign that includes event sponsorship?