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40 News Articles Found

Tendenci AMS Software Market Projection Continues to Thrive Worldwide

It is great to see yet again HTF Market Intelligence Consulting Private Limited - an independent third party rank Association Management Software from a global perspective! As a part of the Tendenci AMS Community, we will let the summary from HTF on market growth and Tendenci's Global Share speak for itself. 

Tendenci - The Open Source AMS continues to grow globally, we believe, because it is a community much more than anything else. Open Source is the voice of the people - a shared language that brings us together. 


 Latest Updates

April 15, 2020

HTF - Pie Chart AMS Global Marketplace Tendenci Thrives Worldwide

Source: https://publicist360.com/2020/04/14/association-management-software-market-is-dazling-worldwide-tendenci-personify360-aptify/



February 24, 2020

HTF - Pie Chart AMS Market WorlWide Tendenci Thrives

 

Here is the comparison from prior months growth

 

October 31, 2019

HTF - Pie Chart AMS Market WorlWide Tendenci Thrives

 

July 2019

HTF - Pie Chart Tendenci Thrives Worldwide

 

THANK YOU to all of the developers out there who are contributing, translating, updating and maintaining a very complex piece of software. AMS software that is inclusive of other languages and cultures, and a team that believes in security and privacy. Lets continue to do good today, and tommorrow even more, together. 

All of the code is on github, documentation on readthedocs, and translation is crowd-sourced on Transifex. Self host or host with us, your choice, your data, your association.  

THE OPEN SOURCE WILL SUCCEED ABOVE ALL. MAKE NO MISTAKE. AS LONG AS WE KEEP SECURITY OUR TOP PRIORITY.

 OUR MISSION IS TO CONNECT AND ORGANIZE THE WORLD'S PEOPLE. DO GOOD.

 


Tendenci AMS Software Market Projection Thrives WorldWide

It is great to see again an independent third party rank Association Management Software from a global perspective. As a part of the Tendenci AMS Community, we will let the summary from HTF on market growth and Tendenci's Global Share speak for itself. 

Tendenci - The Open Source AMS continues to grow globally, we believe, because it is a community much more than anything else. Open Source is the voice of the people - a shared language that brings us together. 

HTF - Pie Chart AMS Market WorlWide Tendenci Thrives

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Source: http://dailymarketinsight.com/17179/association-management-software-market-is-thriving-worldwide-tops-professional-in1touch-raklet/

 

July 2019 Market Share Report

HTF - Pie Chart

 

 

 

 

 

 

 

 

 

 

 

 

 

 

From the report: 

Global Association Management Software Market Size, Status and Forecast 2019-2025 is latest research study released by HTF MI evaluating the market, highlighting opportunities, risk side analysis, and leveraged with strategic and tactical decision-making support. The study provides information on market trends and development, drivers, capacities, technologies, and on the changing capital structure of the Global Association Management Software Market. Some of the key players profiled in the study are Cvent Event Management, TOPS Professional, in1touch, Raklet, Book-It Membership Software, Tendenci, Personify360, Aptify. 


THANK YOU to all of the developers out there who are contributing, translating, updating and maintaining a very complex piece of software. AMS software that is inclusive of other languages and cultures, and a team that believes in security and privacy. Lets continue to do good today, and tommorrow even more, together. 

All of the code is on github, documentation on readthedocs, and translation is crowd-sourced on Transifex. Self host or host with us, your choice, your data, your association. 

 

OUR MISSION IS TO CONNECT AND ORGANIZE THE WORLD'S PEOPLE. DO GOOD.

 

 

 

 


Tendenci AMS Gains Ground in Global Market Share

Tendenci - The Open Source AMS Gains Ground in Global Market Share 

It is great to see an independent third party rank Association Management Software from a global perspective. As a part of the Tendenci AMS Community, we will let the summary from HTF on market growth and Tendenci's Global Share speak for itself:

Association Management Software Global Market Share

Source: https://www.htfmarketreport.com/reports/1722509-global-association-management-software-market-3

From the report:

HTF MI has added the report on Global Association Management Software Market for the forecast till 2025, the report comprises of the estimation of the Global Association Management Software Market. The following Industry is shown to progress with a noteworthy rise in the Compound Annual Growth Rate (CAGR) during the forecast period owing to various factors driving the market. Some of the key players mentioned in this research are “Cvent Event Management, TOPS Professional, in1touch, RakletTendenci, Personify360, Aptify, etc.

And:

The scope of the report extends from market scenarios to comparative pricing between major players, cost and profit of the specified market regions. The numerical data is backed up by statistical tools such as SWOT analysis, Porter’s Five Analysis, PESTLE analysis and so on.

Company Profiles: Cvent Event Management, TOPS Professional, in1touch, Raklet, Book-It Membership Software, Tendenci, Personify360, Aptify, Dashboard & MASS
Global Association Management SoftwareMarket by Types: , On-Premise & Cloud-Based
Global Association Management SoftwareMarket by Applications: Small Business, Medium-sized Business & Large Business

Rapid Growth Factors in the Global AMS Software Market

In addition, the market is growing at a fast pace and the report shows us that there are a couple of key factors behind that. The most important factor that’s helping the market grow faster than usual is the tough competition.

Tendenci - The Open Source AMS continues to grow globally, we believe, because it is a community much more than anything else. All of the code is on github, documentation on readthedocs, and translation is crowd-sourced on Transifex. Self host or host with us, your choice, your data, your association.

THANK YOU to all of the developers out there who are contributing, translating, updating and maintaining a very complex piece of software. AMS software that is inclusive of other languages and cultures, and a team that believes in security and privacy.

 

OUR MISSION IS TO CONNECT AND ORGANIZE THE WORLD'S PEOPLE. DO GOOD.

About Tendenci - The Open Source AMS
Headquartered in Houston with co-working in San Francisco, Tendenci - The Open Source AMS. Tendenci is a revenue generating online tool with over one million users overall and earned a spot in Capterra's Top 20 Membership Management Software Products

Tendenci also powers the websites of the Rice University's Baker Institute for Public PolicyDePelchin Children's Center, and American Citizens Abroad, among hundreds of others. Tendenci offers web design services and integrates other open source applications into the websites of its international client base. Tendenci Open Source powers websites that encompass a variety of NPO and industry segments around the world. Additional information about Tendenci - The Open Source AMS can be found on our website at https://www.tendenci.com.


Tendenci Launches Web Marketing Alliance Program

Welcomes White Hat Ops as Charter Member and Preferred Provider of Search Engine Marketing Services

HOUSTON, May 27, 2014 – Tendenci (www.tendenci.com), the software development company spearheading the Tendenci® Open Source Content Management System (CMS) project for associations and other nonprofits (NPOs), today launched the Tendenci Web Marketing Alliance Program. The initiative enables leading providers of marketing and website services to partner with Tendenci to accelerate the success of the large installed base of websites powered by the Tendenci CMS platform. The Web Marketing Alliance Program also enables Tendenci to focus on developing the Tendenci CMS platform.

Tendenci has more than 1 million users and powers hundreds of websites for NPOs, associations and other cause-related organizations around the world.

"With the Web Marketing Alliance Program we have established an ecosystem of leading service providers that can help organizations maximize the success of their online initiatives," said Tendenci Founder and CEO Ed Schipul. "The Web Marketing Alliance Program allows us to focus on making Tendenci Open Source CMS the world's leading open source software platform for NPOs, while also ensuring the Tendenci community has access to the Web marketing expertise they may need."

In coordination with the Web Marketing Alliance Program launch, Tendenci announced that White Hat Ops, a leading provider of search engine marketing services, has joined the Program as a charter member. Tendenci and White Hat Ops have partnered to seamlessly provide the Tendenci user community with organic search engine optimization services, online advertising and other associated services.

"Search is a complex and ever-evolving discipline that requires singular focus, and we look forward to having White Hat Ops join the Web Marketing Alliance Program to ensure the Tendenci community has access to leading edge search engine marketing strategies," said Schipul.

White Hat Ops is headed by Jonti Bolles, a longtime Tendenci executive who is a respected expert in search engine marketing.

Tendenci invites nonprofit consulting firms, fundraisers, social media consultants, website designers, marketing, advertising and public relations agencies, and other service providers that help organizations with their Web marketing needs, to join the Web Marketing Alliance Program. Learn more at http://tendenci.com/partners/

Tendenci Open Source CMS platform offers unique capabilities purpose-built for cause-related organizations. It was released as an open source solution to give cause-related organizations greater freedom and control over their online presence. Tendenci makes it easy for associations and NPOs to promote and build support for their mission, generate revenue, and manage and promote events.

 -  Follow Tendenci on Twitter: @tendenci

 -  Like Tendenci on Facebook: www.facebook.com/tendenci

About Tendenci

Headquartered in Houston with an office in Silicon Valley, Tendenci (www.tendenci.com) develops the Tendenci Open Source CMS platform tailor-made for the unique needs of cause-related organizations including associations and other nonprofits. Tendenci is a revenue generating online tool with over one million users overall. Tendenci powers the websites of DePelchin Children's Center, Housing Authority of the City of Los Angeles and Advance.org, among hundreds of others. Tendenci's Schipul Web Marketing business unit provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Additional information about Tendenci and Schipul is available at www.tendenci.com


Susan G. Komen Houston and Tendenci® Website Partnership Results in Top Affiliate Ranking Worldwide

Tendenci Open Source CMS Platform Engages Community in Mission, Funding

Komen Houston Tendenci WebsiteHOUSTON, March 11, 2014 – When Susan G. Komen Houston was ready to design a custom website with great design and functionality, it turned to the Tendenci Open Source Content Management System (www.tendenci.com). Komen Houston credits the change to Tendenci Open Source CMS with helping the organization to generate revenue, maintain participation in events and to showcase its efforts in eradicating breast cancer and supporting those battling the disease.

"We decided that if we are going to be an extraordinary affiliate, we needed an extraordinary website – something unique to our seven county service area," said Adriana M. Higgins, executive director of Komen Houston, an affiliate of the international Susan G. Komen® organization.

Susan G. Komen recently named Komen Houston its No. 1 affiliate among 125 affiliates worldwide for the 2012-2013 fiscal year – the first full year its website was powered by Tendenci. Komen Houston topped the categories of overall revenue, highest Race for the Cure® revenue and highest in funds spent on the mission programs during 2013.

"Because the website is so important for donations, event promotion and telling our story, we save on marketing and advertising," Higgins said. "We rely on the website to get our mission message out so that the community understands who we are, what we do and how they will make an impact if they support Komen Houston."

Tendenci's reports show more than 450,000 views of pages on the Komen Houston website in 2013, 30 percent of which came from mobile devices. Photos were the most popular content, highlighting Komen Houston's volunteers and the positive impact the organization has on the community. More than 2,000 contact forms were submitted via the website by sponsors, volunteers and other supporters.

"Tendenci's reports enable us to visualize trends and analyze data from the site to ensure users are finding information they need," Higgins said. "Having these insights into user behavior guides our decisions in adjusting website content to encourage donations and other desired outcomes."

The simplicity of Tendenci's ongoing maintenance is also a critical factor. Komen Houston staff can easily update the site with news about upcoming events, testimonials and survivor stories, research findings and photos showing Komen Houston in action at events such as the annual Race for the Cure®.

Tendenci Open Source CMS was released as an open source solution to give cause-related organizations greater freedom and control over their online presence. Tendenci has more than 1 million users and currently powers hundreds of websites for organizations around the world, including Metropolitan New York Library Council (www.metro.org), Houston Technology Center (www.houstontech.org) and Depelchin™ Children's Center (www.depelchin.org). 

About Tendenci

Headquartered in Houston with an office in Silicon Valley, Tendenci (www.tendenci.com) develops the Tendenci Open Source CMS platform tailor-made for the unique needs of cause-related organizations including associations and other nonprofits. Tendenci is a revenue generating online tool with over one million users overall. Tendenci powers the websites of DePelchin Children's Center, Housing Authority of the City of Los Angeles and Advance.org, among hundreds of others. Tendenci's Schipul Web Marketing business unit provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Additional information about Tendenci and Schipul is available at www.tendenci.com.

About Susan G. Komen® Houston

Nancy G. Brinker promised her dying sister, Susan G. Komen she would do everything in her power to end breast cancer.  In 1982 that promise became Susan G. Komen for the Cure®, launching the global breast cancer movement and the largest group of volunteers and grassroots advocates to save lives, empower people, ensure quality care for all, and energize science to find the cures.

Established in 1990 by passionate volunteers to support the individuals in need throughout the Houston area, Susan G. Komen Houston has granted over $45 million to local programs for breast cancer education and awareness campaigns, life saving screening and treatment programs, and innovative cutting edge research.  Serving Brazoria, Chambers, Fort Bend, Galveston, Harris, Liberty and Montgomery counties, Komen Houston continues its commitment to fundraising and grant making so that families battling breast cancer can get the treatment and support they need.   

If you would like to learn about volunteer opportunities, get information about the Houston Race for the Cure® and other events, visit www.komen-houston.org or call 713-783-9188. 

 


Tendenci® CMS Platform Powers Website for Montessori School of Downtown

Each campus uses easily updated calendars, school lunch menus and photo galleries to reflect their unique personality

Tendenci Powers Education WebsiteHOUSTON, August 14, 2013 – Montessori School of Downtown, the fastest growing school program in Texas, is preparing for the new school year with a vibrant new website, https://www.montessoridowntown.com, which is powered by Tendenci (www.tendenci.com), the open source Content Management System (CMS) for nonprofit organizations (NPOs). The new website is helping the campuses of Montessori School Downtown to strengthen bonds with the families of their existing students and to provide all the information necessary to help other families decide if Montessori School of Downtown is right for them.

The upgraded website for Montessori School of Downtown, which has campuses in downtown Houston, Medical Center, Clear Lake, Pearland and Silverlake, was designed by Schipul - The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company based in Houston.

"With Tendenci, our new website is more user friendly and, because it is easy to update and add new content regularly, our parent community is encouraged to visit regularly to stay informed, which is good for everyone involved," said Barbara Bergeron, Director with Montessori School Downtown. "Each of the campuses has a unique personality, so it is very powerful for staff at each campus to be able to keep their online calendars, newsletters and lunch menus updated and to post photos of events themselves without having to go through a webmaster."

Despite having a great deal of information available for parents and families considering sending their children to Montessori School of Downtown, the simple design of the website features big, bright photos of children and makes it easy to navigate to find upcoming events, news and announcements, downloadable enrollment and medical forms, and testimonials from parents.

Montessori School of Downtown, which has a child-centered philosophy that emphasizes individualized learning, is the latest education-related organization to select Tendenci CMS. Others include Beaumont Independent School District, Castle Hills First Baptist School, Children's Assessment Center, Houston Public Library Foundation, Inclusive Schools Network and World Class Learning Academy.

Last year, Tendenci was released as an open source CMS to give NPOs greater freedom and control over their online presence. Tendenci has more than 1 million users and currently powers hundreds of websites for nonprofit organizations and associations around the world, including Metropolitan New York Library Council (www.metro.org), Houston Technology Center (www.houstontech.org) and Komen Houston (www.komen-houston.org).

- Follow Tendenci on Twitter: @tendenci

- Like Tendenci on Facebook: www.facebook.com/tendenci

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Open Source Tendenci CMS (www.tendenci.com) system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul's clients include the Houston Affiliate of Susan G. Komen for the Cure®, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.

 


International Association of Business Communicators Selects Tendenci® Powered Website as the International Website of the Year

IABC Houston website chosen from over 100 IABC chapters in 80 countries around the world

IABC Huston WebsiteHOUSTON, March 4, 2013 – A website powered by Tendenci (www.tendenci.com), the open source content management system (CMS) for associations and nonprofit organizations (NPOs), has earned top honors from the International Association of Business Communicators (IABC). IABC Houston’s website, https://iabchouston.com, was presented with a 2013 Award of Excellence as the International Website of the Year at IABC’s annual Leadership Institute in Scottsdale, AZ. 

IABC Houston is the fourth largest IABC chapter in the U.S. and eighth largest in the world, with membership of over 300 professional communicators. IABC Houston’s website was selected by the International committee from more than 100 IABC chapters in 80 countries around the world. 

Tendenci makes it easy for IABC Houston to maintain its local flavor through the IABC Houston calendar view, powered by Tendenci’s calendar event management package. It makes it possible for IABC Houston to quickly and easily add events, set pricing, allow registration and take payment. Tendenci’s digital media management package helps IABC organize, collect and share videos, while the chapter uses Tendenci’s online job board tools and business directories to attract new members and generate revenue. 

Originally developed by Schipul – The Web Marketing Company, Tendenci was released as an open source CMS to give NPOs greater freedom and control over their online presence. 

“Developing this website in partnership with Schipul – The Web Marketing Company has been a team effort and we credit those past and present board members who worked so hard to make the website what it is today,” said IABC Houston President, Mary Hardin-Francis. “The IABC Houston Board of Directors is thrilled to have received this award.”

In addition to its association management capabilities, Tendenci helps IABC Houston and other NPOs accommodate mobile users, with the ability to automatically recognize mobile and tablet users by auto-resizing and formatting to the width and height of any device. It also features out-of-the-box search engine optimization and Web analytics integration to help maximize and track online visibility.

Tendenci CMS has over 1 million users and currently powers hundreds of websites for associations and nonprofit organizations around the world, including Metropolitan New York Library Council (www.metro.org), Houston Technology Center (www.houstontech.org) and The Houston Affiliate of Susan G. Komen for the Cure® (www.komen-houston.org). 

Follow Tendenci on Twitter: @tendenci

About IABC Houston
Established in 1946 as the Southwestern Association of Industrial Editors, IABC Houston is part of a global network of 15,000 business communication professionals in more than 80 countries who are committed to improving personal and professional growth as well as organizational effectiveness through strategic communications. Houston area members include public relations and communication professionals from Fortune 500 companies, small businesses, communications agencies, nonprofit organizations, government agencies, and freelance writers and consultants.

About Schipul - The Web Marketing Company
Schipul – The Web Marketing Company develops and builds websites on the Open Source Tendenci CMS (www.tendenci.com) system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Affiliate of Susan G. Komen for the Cure®, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


HealthBridge Children’s Hospital Website

Website upgrade emphasizes organization’s compassionate, family-centered environment

HealthBridge.jpgHOUSTON, December 20, 2012 – Schipul - The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company, today announced the launch of a new upgraded website for HealthBridge Children’s Hospital powered by Tendenci Content Management System (www.tendenci.com). The new website, www.healthbridgehouston.com, showcases how the organization’s state-of-the-art technology and highly skilled personnel combine with its culture of caring to promote healing.

HealthBridge Children’s Hospital is a Pediatric Specialty hospital in Houston that provides rehabilitative, sub-acute and post-acute specialty medical care. The hospital serves children that have been affected by serious injury, acute illness, premature birth, brain and spinal cord injury, major surgery, chronic disease or any other life-altering event. HealthBridge Children’s Hospital delivers state-of-the-art pediatric medical services in a compassionate, family-centered environment; as such, it was important that the new website reflect both the superior quality of medical care as well as the hospital’s nurturing environment.

“When families come to us, they are in crisis and it is our goal to be a beacon of hope during a very stressful time,” said Maureen Arvanetakis, vice president of sales and marketing for Nexus Health Systems, HealthBridge’s parent company. “HealthBridge serves as the transition between hospital and home, which is why it is important that our online presence reflects the loving, caring family-centered environment we provide for the children, their families, and each other.”

Tendenci CMS makes it easy for Arvanetakis and others throughout the organization to add and update content. 
“We needed more control over our content,” Arvanetakis said. “Our previous system was a nightmare because it was so difficult to make changes that we usually avoided it, which made our old site static and stale. Instead of waiting two or three weeks for content to be updated, Tendenci enables us to go in and immediately make changes ourselves.”

The website was designed by Schipul – The Web Marketing Company (www.schipul.com). Its improved navigation makes it easy to quickly review HealthBridge Children’s Hospital’s broad range of inpatient, outpatient and specialty services, access online resources and stay up to date on the latest news.

Earlier this year, Tendenci CMS was released as an open source product to give organizations such as HealthBridge Children’s Hospital greater control. Tendenci CMS has more than 1 million users and currently powers hundreds of websites for nonprofit organizations and associations around the world, including Houston Technology Center (www.houstontech.org), Komen Houston (www.komen-houston.org) and Metropolitan New York Library Council (www.metro.org). 

Follow Schipul on Twitter: @schipul

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Affiliate of Susan G. Komen for the Cure®, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


Schipul - The Web Marketing Company CEO Ed Schipul to Present at 2012 PRSA International Conference

Will discuss the challenges and opportunities of brevity


Ed Schipul, President and CEO of TendenciHOUSTON, October 10, 2012 
– Schipul - The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company, today announced that President and CEO Ed Schipul will present, “Micro Blogs: How to Tell a Story on a Dime,” at the 2012 Public Relations of America (PRSA) International Conference. The presentation will examine the push toward communications that can be quickly disseminated, consumed and shared, and the implications for public relations professionals.

Texting, tweeting, Facebook posts and Instagram photo captions are all illustrations of the trend toward brief written communication. They can be written, disseminated, consumed and shared in seconds, creating enormous opportunities for organizations seeking to connect and strengthen relationships with a range of communities. Schipul’s presentation will examine these trends and the hottest micro blogging platforms, and describe best practices in brief storytelling that get results.

“If you want your community to understand what your organization stands for, remember it and share it, you have to strategically determine which social tools align best with your brand, given their strengths and audience, and make your communication brief,” said Schipul. “Brevity seems simple, but powerful brief storytelling requires an underlying strategy, excellent writing skill and great editing.”

Brevity is especially essential in reaching and engaging younger communities. According to the Pew Research Center’s Internet and Life Project, 95 percent of 18-29 year olds say they use the text messaging feature on their phones, and these users send or receive an average of 87.7 text messages on a normal day. Those between the ages of 18 and 24 send or receive an average of 109.5 messages every day.

The PRSA International Conference features more than 80 professional development sessions and is expected to attract approximately 3,000 public relations professionals and students. Keynote presenters for the 2012 PRSA International Conference include Twitter Co-Founder Biz Stone, Tim Westergren, founder and chief strategy officer of Pandora, June Cotte, Ph.D., consumer behavioral expert, and Michael Steele, a political analyst with MSNBC.

The theme of the 2012 PRSA International Conference is, “The Future Starts Now.” The conference will be held October 13-16 at San Francisco Marriott Marquis. Schipul’s presentation is scheduled for 12:30 p.m. on October 16th. To register online, visit https://www.prsa.org/.

Follow the PRSA International Conference on Twitter: #prsaicon

Follow Schipul on Twitter: @schipul

Follow Ed Schipul on Twitter: @eschipul

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include The Houston Affiliate of Susan G. Komen for the Cure®, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


Dharol Tankersley of Schipul – The Web Marketing Company to Discuss Neuromarketing at 2012 Interactive Strategies Conference

Presentation to examine the inner-workings of human desire


Dharol Tankersley with SchipulHOUSTON, September 24, 2012 
– Marketing may not be brain surgery, but it appears to be getting closer. Schipul – The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company, today announced that Data Analyst Dharol Tankersley, PhD, will present, “Neuromarketing – What it is, What it can predict, and Where it falls short,” at the 2012 Interactive Strategies Conference. The theme of this year’s conference, presented by the Houston Interactive Marketing Association, is “Psych! Marketing to the Mind,” which explores why people make decisions and behave the way they do. 

Neuromarketers believe they can tap into the subconscious reactions people have to branding and advertising by analyzing brain activity and, by doing so, go a step beyond traditional research techniques. Tankersley spent 10 years as a cognitive neuroscientist designing and conducting studies of people’s brain activity during decision making and social interaction. As a graduate student at Duke University Medical Center, Tankersley was the lead study investigator in research that discovered that activation of a particular brain region predicts whether people tend to be selfish or altruistic. 

“I am excited that neuroscience is moving from the laboratory to Main Street – or at least to Madison Avenue,” said Tankersley. “We will discuss what neuromarketers are really measuring and showcase both the promise and limitations of neuroscience in addressing marketing problems. The more we use available tools to understand human desire, the more precisely and accurately we will be in predicting and potentially modifying humans wants.”

Companies such as A & E Television, CBS, Disney, Frito-Lay and Google, as well as some political campaigns, have used neuromarketing to test consumer impressions.

Although increased activity in the brain doesn’t necessarily mean increased preference for a product, the idea that marketers could seek to manipulate subconscious brain activity to sell products and services is not without its critics. Some consumer advocates have called the discipline, “brandwashing” – a combination of branding and brainwashing – because it tinkers with aspects of consumer behavior of which those consumers are not aware.

Keynote presenters for the 2012 Interactive Strategies Conference include Nikki Pfarr, a researcher and strategist at the Seattle-based product design company Artefact and Beverly Flaxington, author of “Understanding Other People: The Five Secrets to Human Behavior.”

The 2012 Interactive Strategies Conference will be held October 3, 2012 at Rice University’s Jones Graduate School of Business. Tankersley’s presentation is scheduled for 2:00 p.m. To register online, visit http://www.is-conference.com/register/.

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Texas Medical Center, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


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