Will discuss the challenges and opportunities of brevity


Ed Schipul, President and CEO of TendenciHOUSTON, October 10, 2012 
– Schipul - The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company, today announced that President and CEO Ed Schipul will present, “Micro Blogs: How to Tell a Story on a Dime,” at the 2012 Public Relations of America (PRSA) International Conference. The presentation will examine the push toward communications that can be quickly disseminated, consumed and shared, and the implications for public relations professionals.

Texting, tweeting, Facebook posts and Instagram photo captions are all illustrations of the trend toward brief written communication. They can be written, disseminated, consumed and shared in seconds, creating enormous opportunities for organizations seeking to connect and strengthen relationships with a range of communities. Schipul’s presentation will examine these trends and the hottest micro blogging platforms, and describe best practices in brief storytelling that get results.

“If you want your community to understand what your organization stands for, remember it and share it, you have to strategically determine which social tools align best with your brand, given their strengths and audience, and make your communication brief,” said Schipul. “Brevity seems simple, but powerful brief storytelling requires an underlying strategy, excellent writing skill and great editing.”

Brevity is especially essential in reaching and engaging younger communities. According to the Pew Research Center’s Internet and Life Project, 95 percent of 18-29 year olds say they use the text messaging feature on their phones, and these users send or receive an average of 87.7 text messages on a normal day. Those between the ages of 18 and 24 send or receive an average of 109.5 messages every day.

The PRSA International Conference features more than 80 professional development sessions and is expected to attract approximately 3,000 public relations professionals and students. Keynote presenters for the 2012 PRSA International Conference include Twitter Co-Founder Biz Stone, Tim Westergren, founder and chief strategy officer of Pandora, June Cotte, Ph.D., consumer behavioral expert, and Michael Steele, a political analyst with MSNBC.

The theme of the 2012 PRSA International Conference is, “The Future Starts Now.” The conference will be held October 13-16 at San Francisco Marriott Marquis. Schipul’s presentation is scheduled for 12:30 p.m. on October 16th. To register online, visit http://www.prsa.org/Conferences/InternationalConference/registration/.

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About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include The Houston Affiliate of Susan G. Komen for the Cure®, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.