‘Website Management for PR Pros’ will show how to take control of Web presence

Caitlin Kaluza with TendenciHOUSTON, September 11, 2012 – Schipul – The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company, today announced that Manager of PR/Communications Caitlin Kaluza will present at the Public Relations Society of America’s (PRSA) Southeast District Conference next week. Kaluza’s presentation, “Take Command of your Company’s Website: Website Management for PR Pros,” will examine why it is essential to master the science of the Web, such as analytics and search engine optimization (SEO) or risk becoming obsolete.

The theme of this year’s PRSA Southeast District Conference is, “Creating Authentic Relationships in the Age of Me.” The conference will emphasize the critical function of PR as relationship management in an era of instantaneous and pervasive social media.

“Website analytics and SEO have become essential skills for anyone wanting to call the shots for organizational communications,” said Kaluza. “We will walk participants through how they can discover aspects of website performance metrics they’ve never known existed, identify the benchmarks to use and select the statistical analyses that offer the most valuable strategic insight.”

Participants will also learn how to use online tools – many of which are free – to identify and research target communities and to discover what words and phrases the community uses when describing products and services. The presentation includes a basic introduction to SEO, with understandable explanations of how search engines work and why they matter. 

In addition to Kaluza, PRSA Southeast District Conference presenters include Gary McCormick, APR, Fellow PRSA, who is the 2011 Immediate Past Chair of PRSA, Lee Rainie, director of the American Life Project with Pew Research Center and Nicole Goldman, senior vice president of Marketing and Publicity with Jim Henson Company.

Schipul – The Web Marketing Company’s experts are often invited to provide guidance to marketing and communications pros who struggle to navigate the ever-changing social media environment. Schipul offers a broad spectrum of Web design, social media consulting and search engine marketing services. Earlier this year, Schipul released Tendenci (www.tendenci.com) content management system (CMS) as an open source product. Tendenci, which was designed specifically for non-profit organizations and associations, provides a bundled set of automated Web marketing tools, including events calendar, donation form, and rich media photo gallery and video gallery. The Tendenci Open Source download is available at https://github.com/tendenci/tendenci.

The PRSA Southeast District Conference will be held September 19-21, 2012 at the DoubleTree Hotel in Chattanooga, Tenn. Kaluza’s presentation is scheduled for 8:30 a.m. on September 21st . To register online, visit http://www.seprsaconference.com/register/.

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Texas Medical Center, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.