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Dharol Tankersley of Schipul – The Web Marketing Company to Discuss Neuromarketing at 2012 Interactive Strategies Conference

Presentation to examine the inner-workings of human desire

Dharol Tankersley with SchipulHOUSTON, September 24, 2012 
– Marketing may not be brain surgery, but it appears to be getting closer. Schipul – The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company, today announced that Data Analyst Dharol Tankersley, PhD, will present, “Neuromarketing – What it is, What it can predict, and Where it falls short,” at the 2012 Interactive Strategies Conference. The theme of this year’s conference, presented by the Houston Interactive Marketing Association, is “Psych! Marketing to the Mind,” which explores why people make decisions and behave the way they do. 

Neuromarketers believe they can tap into the subconscious reactions people have to branding and advertising by analyzing brain activity and, by doing so, go a step beyond traditional research techniques. Tankersley spent 10 years as a cognitive neuroscientist designing and conducting studies of people’s brain activity during decision making and social interaction. As a graduate student at Duke University Medical Center, Tankersley was the lead study investigator in research that discovered that activation of a particular brain region predicts whether people tend to be selfish or altruistic. 

“I am excited that neuroscience is moving from the laboratory to Main Street – or at least to Madison Avenue,” said Tankersley. “We will discuss what neuromarketers are really measuring and showcase both the promise and limitations of neuroscience in addressing marketing problems. The more we use available tools to understand human desire, the more precisely and accurately we will be in predicting and potentially modifying humans wants.”

Companies such as A & E Television, CBS, Disney, Frito-Lay and Google, as well as some political campaigns, have used neuromarketing to test consumer impressions.

Although increased activity in the brain doesn’t necessarily mean increased preference for a product, the idea that marketers could seek to manipulate subconscious brain activity to sell products and services is not without its critics. Some consumer advocates have called the discipline, “brandwashing” – a combination of branding and brainwashing – because it tinkers with aspects of consumer behavior of which those consumers are not aware.

Keynote presenters for the 2012 Interactive Strategies Conference include Nikki Pfarr, a researcher and strategist at the Seattle-based product design company Artefact and Beverly Flaxington, author of “Understanding Other People: The Five Secrets to Human Behavior.”

The 2012 Interactive Strategies Conference will be held October 3, 2012 at Rice University’s Jones Graduate School of Business. Tankersley’s presentation is scheduled for 2:00 p.m. To register online, visit http://www.is-conference.com/register/.

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Texas Medical Center, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.

Social Media Specialist Ed Schipul to Present “Uncommon Storytelling” to PRSA Gulfstream Chapter

FORT LAUDERDALE, April 20, 2009 – Social media tools have become essential for public relations professionals, but many still wonder how to get the greatest positive impact from these technologies. Social media and Web marketing specialist Ed Schipul, CEO of Schipul – The Web Marketing Company (www.schipul.com) will present, “Uncommon Storytelling: Putting the Relations Back Into Public Relations with Social Media,” at this week’s Public Relations Society of America Gulfstream Chapter luncheon.

Schipul will discuss how to leverage social networks such as Facebook, Twitter, Flickr and YouTube to accelerate PR success. He will also reveal the dos and don’ts of participating in online conversations.

“Virtually every week we see examples of companies that make serious mistakes or miss opportunities because they don’t understand the rules of engagement in the online environment,” said Schipul.

He points to Dominos Pizza as an example of an organization that was slow to embrace social media and paid the price for it. When videos were posted on YouTube showing Dominos employees doing disgusting things with food, Dominos kept a low profile, which hurt the company’s reputation.

“Hoping nobody is going to notice when potentially harmful conversations are happening online is a recipe for disaster,” said Schipul. “The good news is that used strategically, social media can help to create deeper and more meaningful connections between brands and their communities.”

Schipul’s presentation is scheduled for noon, Thursday, April 23, 2009 at JM Family Enterprises in Deerfield Beach. Advance registration is $20 for PRSA members and $30 for non-members. For more information, visit www.prsagulfstream.org.

About Schipul - The Web Marketing Company

Schipul - The Web Marketing Company developed and builds on the Tendenci association management application, which powers more than 400 web sites and over 500,000 interactive users worldwide. Schipul is based in Houston, and provides marketing services on the Internet to more than 300 organizations from a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Zoo, Reliant Park and the New York Chapter of the National Academy of Television Arts and Sciences, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.

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Ed Schipul and BusinessMaker's Radio discuss technology business start-up

bizmaker_logo.jpgThe Businessmaker's Radio Show recently interviewed Schipul's CEO Ed Schipul as part of their focus on local entrepreneurial success stories.

Ed Schipul and Russ Capper discuss the trials and tribulations of starting up a technology business, surviving the Dotcom Bubble burst and growing a technologically savvy company.  

Be sure to tune in to the podcast to hear the history of Schipul - The Web Marketing Company, the importance of a recurring revenue model and just how far a little determination can take you.

Click here to listen to the Schipul technology business start-up interview

Ed Schipul to Present At Offshore Technology Conference Event Marketing Seminar

Exhibitors preparing for the Offshore Technology Conference (OTC) 2006 won’t want to miss the OTC Event Marketing Seminar, organized by Sullivan Group, which will feature Ed Schipul, CEO of Schipul – The Web Marketing Company (www.schipul.com). 

Schipul will present “Blogs, RSS and More: Harness the Power of the Web to Maximize Your ROI at OTC".  The presentation will be part of a unique panel discussion covering the essentials of event branding, online marketing and communications basics. 

Other panelists include Clare Sullivan Jackson, president and CEO of Sullivan Group, and Phil Morabito, CEO of Pierpont Communications.

The seminar is scheduled from 2 to 5 p.m. on Thursday, February 2nd at Majestic Metro Theatre in Houston. The focus of the OTC Event Marketing Seminar will be on helping exhibitors cut through the clutter to attract attention and forge meaningful relationships with customers and prospects. 

Schipul’s presentation will focus on how marketers can leverage the rapid, widespread adoption of emerging technologies that enable user-generated content, such as blogs, vlogs, podcasting and wikis to stay a step ahead of the competition.

“Exhibiting at OTC requires a significant investment, so it is critical that organizations utilize their Web sites to their fullest potential during the conference,” said Schipul. “We will focus on the powerful and easy-to-use online tools that are available to drive traffic to an OTC booth and increase sales.”

Registration for the OTC Event Marketing Seminar is $50 and will be accepted through February 1st 2006. To register online, visit www.sullivan-group.com.

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