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46 News Articles Found

Tendenci Offers Free Report to Help Answer the Question "Is It Time to Update Your Website?"

Is It Time to Upgrade Your Website? 

Your website is your brand's representation on the web. 58% of consumers do a search on the web before making a purchase and 70% of B2B buyers start the buying process with a search - what do your customers see when they find you? Most orgnizations put off redesigning their website longer than they should. 

We are offering a free report that will give you a timeline for when you should reasonably be researching new CMS platforms.

Just answer a few quick questions and we'll send you our best in practice recommendations for when to upgrade along with some actionable and free tips, tools, and to-do's that you can do right away with your current platform to rejuvenate your website and start seeing improvements right away! 

If you are interested in a quote for what it would cost to update to the latest version of Tendenci, we've added a checkbox for you on our Is It Time to Upgrade questionnaire and if you say yes, we'll include pricing details.

Example before and after website redesign:
Check out the website at ymcacampcullen.orgYMCA Camp Cullen Before and After Website Redesign Tendenci

10 Key Indicators It Is Time to Update Your Web Site

If your website is demonstrating any of these issues, then it's probably time for you to consider updating your CMS software and redesigning your website:

  1. It's been more than 5 years since you updated your website
  2. Your competitors' and partners' websites have features you wish your website had 
  3. You organization offers new products and services not promoted on your website or your website promotes products and services that your organization doesn't offer anymore
  4. Your website has seen a noticeable drop in traffic from search engines and new visitors
  5. Your website looks like it was designed in the 1990's, (or worse - your website was designed in the 1990's)
  6. You have a new logo and brand that isn't reflected on your website
  7. It's no longer just your site visitors complaining about finding content on your website, now you're having trouble too
  8. Your website only looks right in one web browser or doesn't display on mobile devices
  9. Simple content updates to your website require calling a web programmer
  10. Your website doesn't integrate and share content with social media platforms like Twitter, Facebook, Google + and LinkedIn

The Redesign Process

Below are screenshots of Schipul - The Web Marketing Company's website redesign before and after. The new website design features a complex homepage that dynamically pulls in content from a variety of other locations including the Schipul and SEM blogs, social media networks, and internal pages including Staff bios and case studies.  The rotator on the homepage is much larger and features beautiful, rich media and images.

Previous Website:  Schipul.com Homepage Today:

schipul-t4-homepage.gif

schipul-700-x-426-homepage-2012.gif

Find out if Is It Time to Migrate and get free tips to increase your web marketing efforts today!

What’s Involved in Upgrading from Tendenci 4.0 to Tendenci 5.0?

The newest version of Tendenci (Tendenci 5.0) is a rebuild of Tendenci from the ground up using the latest and most scalable new technologies. Tendenci 5.0 includes more features and ability to customize based on each organization's needs. We recommend that all of our clients on Tendenci 4.0 begin planning the upgrade to the latest version of your website software as soon as possible.

The migration and CMS upgrade has a fairly large cost associated with it, particularly if your organization has a large amount of content, users and members, or files and images on your current website.  Migrating your content requires anywhere from a dozen to 50 or 60 hours from someone in programming because the technologies have changed so much between the 2 different versions.

The migration is just one part of the process – there is also the design and theme development for your new site plus any potential customizations.  Your staff will need training on the new software and you will need to dedicate time to add new content manually before your new site is ready to launch.

Here is a breakdown of what's involved in the upgrade and migration:

  1. Redesign of homepage and internal page layout and graphics
  2. Theme development to integrate your redesign with your website’s software to dynamically pull in content and make updates easier
  3. Architecture change to determine relevant primary and sub-menu items for navigation, you’ve built a lot of pages and articles – how will that be made accessible on the new site?
  4. SEO research and new keywords, SEO optimization site-wide on new site
  5. Migration of content from previous website
  6. Migration of members, corporate members, admins, and registered users plus setting up new login and passwords in the software
  7. Migration of email newsletter subscriber list
  8. New email newsletter template
  9. Potential for custom programming and modifications specific to your online marketing needs

 

 

Questions? We'd love to hear from you so please contact us with questions!


Schipul’s Sarah Worthy to Discuss Online Community Outreach at SXSW Interactive 2012

Will examine developing an online community application for space outreach using crowdsourcing and open source tools  

HOUSTON, March 1, 2012 – Schipul – The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company, announced today that Sarah M. Worthy will lead a Core Conversation about developing a social outreach application using crowdsourcing at the SXSW Interactive Festival. Worthy will lead the session, “SpacePoints: Space Outreach at Ludicrous Speed,” alongside Jon Verville, a collaboration architect at the NASA Goddard Space Flight Center.

The session will examine SpacePoints, which was developed by space enthusiasts to use open source Web technologies to incentivize and reward efforts to promote continued space exploration in the wake of NASA’s diminished funding. Participants at the session will learn how SpacePoints successfully brought together like-minded people from across the country to turn an idea into a set of requirements and about the process of managing the development and design of the online community application.

SpacePoints invites Web developers, designers and space enthusiasts to join in the conversation with the goal of integrating new applications and expanding the platform. The online application framework for SpacePoints uses Tendenci® (www.tendenci.com) content management software (CMS) that Schipul built on the Django open source framework using the open source Python code.

SpacePoints will officially launch the beta version of the application on the day of the panel, scheduled for 12:30 p.m. Monday, March 12, 2012 at the Hilton Austin.  Interested beta testers are invited to sign-up for a beta invitation at https://spacept.com.

The festival runs March 9-13, 2012 at the Austin Convention Center. For more information, visit https://www.sxsw.com/conference/

The 19th Annual SXSW Interactive Festival features presentations from the brightest minds in emerging technology, networking events hosted by industry leaders and a line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer. It is widely recognized as the place to preview what is unfolding in cutting edge creative technology.

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company developed and supports the Tendenci CMS software to provide non-profit organizations an easy and affordable solution for all their online marketing needs.  Schipul is headquartered in Houston with an office in Silicon Valley, and provides marketing services on the Internet to more than 300 organizations from a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Zoo, Housing Authority of the City of Los Angeles and  the New York Metropolitan Library Foundation, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


SchipulCon Viral Video Showcases Open Source Celebrity Smackdown

Drupal and Wordpress Founders Debate Their Open Source ProductsHOUSTON, October 20, 2011 – Responding to requests from the open source community, Schipul – The Web Marketing Company (www.schipul.com), a leading Web marketing and Web design firm, has quickly published video of the first joint appearance by Drupal founder Dries Buytaert and WordPress founder Matt Mullenweg. The video from SchipulCon 2011, posted at www.schipulcon.com/dries-matt/, features a frank discussion about the similarities and differences of the two leading open source platforms and where they are headed in the future. 

SchipulCon 2011 (www.schipulcon.com), with the theme, “Create. Profit. Reach,” was a marketing, technology and business conference for Houston’s business-savvy and tech-curious crowd. The event attracted more than 200 participants, 40 presenters covering a broad array of subjects including the future of social, search engines, space exploration, robots and open source. 

“The on-stage mashup of the founders of Drupal and WordPress was a great illustration of what we set out to accomplish: make the world a better place through extraordinary thinking, smart technology and cross-industry creativity,” said organizer Katie Laird.

During their joint appearance, Buytaert credited Mullenweg for his early decision to start a company and his focus on usability. Mullenweg said he has been a Drupal developer for eight years and envies Drupal’s third party developer community. He also noted for the SchipulCon audience that WordPress has its roots in Houston – the result of seeking refuge from the city’s long, hot summers.

Schipul’s development team works with both Drupal and WordPress, creating highly capable websites for hundreds of nonprofit, businesses and government organizations. Schipul also develops and markets Tendenci® online management software, a powerful Software-as-a-Service tool with more than a half million people logging in during the past year and millions of users overall. 

About Schipul - The Web Marketing Company 

Schipul – The Web Marketing Company, headquartered in Houston with an office in Silicon Valley, provides marketing services on the Internet to more than 300 organizations from a variety of service industries in local, national and international markets. In addition to developing and building on the Tendenci Web marketing application, Schipul’s services include Web design, search engine marketing and social media consulting. Schipul’s clients include the Houston Zoo, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


Schipul Named to Inc. 5000 List of Fastest Growing Private Companies in America

Schipul – The Web Marketing Company, (known today as Tendenci - The Open Source AMS) a leading provider of Web marketing and social media consulting services, today announced it has made the Inc. 5000 list of the fastest-growing private companies in America. The list represents the most comprehensive look at the most important segment of the economy - America's independent-minded entrepreneurs.
 
Schipul attributes its growth to its loyal customers in Texas, across the United States and around the world.
 
“Being included on this prestigious list is particularly gratifying during these challenging economic times and we thank our clients and our hard-working and talented team for making it possible,” said Schipul – The Web Marketing Company founder  Ed Schipul.
 
Customer referrals have enabled Schipul’s revenue to grow during the three years from 2007 to 2009. The company was ranked 3,287 overall and 293rd within Advertising and Marketing category.
 
"The leaders of the companies on this year's Inc. 5000 have figured out how to grow their businesses during the longest recession since the Great Depression," said Inc. president Bob LaPointe. "The 2010 Inc. 5000 showcases a particularly hardy group of entrepreneurs."
 
Music website Pandora, convenience store chain 7-Eleven, Brooklyn Brewery, and Radio Flyer, maker of the iconic children's red wagon, are among the prominent brands featured on this year's list. Past companies that made the list include Microsoft, Timberland, Vizio, Go Daddy, Oracle, and UnderArmour.
 
 
 
 
 

Our Mission is to Connect and Organize the World's People. Do Good.

 
 
 


Schipul – The Web Marketing Company Receives AMA Houston 2009 Tech Sector Marketer of the Year Award

Schipul promotes Web marketing, social media for companies, nonprofits and government through comprehensive marketing initiative

Schipul is the 2009 Tech Sector Marketer of the YearHOUSTON, March 16, 2010
 – Schipul – The Web Marketing Company (www.schipul.com), a leading provider of Web marketing and social media consulting services, was recognized last night as the top Houston Tech Sector Marketer for 2009 by the American Marketing Association’s Houston Chapter. Schipul was an early adopter of social media tools that have dramatically changed the communication landscape and has been an outspoken advocate for strategically and ethically integrating social media into marketing strategies.
 
Approximately 200 Houston-based companies, organizations and institutions were nominated by their industry peers, marketing leaders and chapter members for their innovative and effective marketing programs. As the winner in its Tech Sector Marketer category, Schipul was among the 40 Best of Category winners announced last night during a ceremony at the Alley Theatre. The award was determined by a vote of AMA Houston members combined with votes from a panel of local marketing professionals.

“As each year goes by, our Web marketing activities move more and more into the mainstream of marketing, so this recognition illustrates that our efforts meet the high standards of the best marketers in Houston,” said Schipul – The Web Marketing Company founder and President Ed Schipul. “We thank our customers most of all for giving us the opportunity to show how the Web and social media tools can build brands and connect with their communities.”
 
The Marketer of the Year Award nomination recognized Schipul – The Web Marketing Company’s encouragement and facilitation of the Personal Brands of its employees. With community building at its core, the firm’s employees -- fondly referred to as ‘Schipulites’ -- are involved in numerous arts and nonprofit organizations, including Only in Houston, which promotes the city’s creative community, and Houston NetSquared, a nonprofit technology organization.
 
The Schipul team uses multiple blogs, Twitter, Facebook, a speakers bureau, in-person and Web-based training, videos and photos to educate businesses and nonprofits about the power of the Web and social media. Its inaugural SchipulCon ’09 attracted nearly 200 marketers and public relations practitioners.
 

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company developed and builds on the Tendenci Web marketing application, a powerful online tool with over a half million people logging in during the past year and millions of users overall. Schipul is based in Houston, and provides marketing services on the Internet to more than 300 organizations from a variety of service industries in local, national and international markets. Schipul’s nonprofit clients include the Web Analytics Association, Houston Zoo and the New York Chapter of the National Academy of Television Arts and Sciences, among many others. 
 
 
 

 

Our Mission is to Connect and Organize the World's People. Do Good.

 


Houston Business Journal Lists Schipul – The Web Marketing Company among Largest Houston-Based Web Design and Development Companies

HOUSTON, August 17, 2009 – Houston’s leading business publication, the Houston Business Journal, has listed Schipul – The Web Marketing Company among the largest Web design and development companies based in Houston. Ranked by the number of unique Web sites created in 2008, Schipul was list 14th.

“We thank our clients and our community for their continued trust and support as we all navigate a challenging business environment,” said Ed Schipul, president and CEO of Schipul – The Web Marketing Company. “We have redoubled our efforts to help our client organizations succeed by adding value every chance we get.”

Schipul’s 25 employees created 107 unique Web sites for a wide array of client organizations in 2008, including e-commerce, corporations, nonprofits and associations. The company reported revenues of $2.2 million, a sizeable portion of which comes from Tendenci online management software that powers hundreds of client Web sites. Schipul also offers Social Media Consulting and Search Engine Marketing services.

 

 

Our Mission is to Connect and Organize the World's People. Do Good.

 


Social Media Specialist Ed Schipul to Present “Uncommon Storytelling” to PRSA Gulfstream Chapter

FORT LAUDERDALE, April 20, 2009 – Social media tools have become essential for public relations professionals, but many still wonder how to get the greatest positive impact from these technologies. Social media and Web marketing specialist Ed Schipul, CEO of Schipul – The Web Marketing Company (www.schipul.com) will present, “Uncommon Storytelling: Putting the Relations Back Into Public Relations with Social Media,” at this week’s Public Relations Society of America Gulfstream Chapter luncheon.

 
Schipul will discuss how to leverage social networks such as Facebook, Twitter, Flickr and YouTube to accelerate PR success. He will also reveal the dos and don’ts of participating in online conversations.

“Virtually every week we see examples of companies that make serious mistakes or miss opportunities because they don’t understand the rules of engagement in the online environment,” said Schipul.

He points to Dominos Pizza as an example of an organization that was slow to embrace social media and paid the price for it. When videos were posted on YouTube showing Dominos employees doing disgusting things with food, Dominos kept a low profile, which hurt the company’s reputation.

“Hoping nobody is going to notice when potentially harmful conversations are happening online is a recipe for disaster,” said Schipul. “The good news is that used strategically, social media can help to create deeper and more meaningful connections between brands and their communities.”

Schipul’s presentation is scheduled for noon, Thursday, April 23, 2009 at JM Family Enterprises in Deerfield Beach. Advance registration is $20 for PRSA members and $30 for non-members. For more information, visit www.prsagulfstream.org.
 
 

About Schipul - The Web Marketing Company

Schipul - The Web Marketing Company developed and builds on the Tendenci association management application, which powers more than 400 web sites and over 500,000 interactive users worldwide. Schipul is based in Houston, and provides marketing services on the Internet to more than 300 organizations from a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Zoo, Reliant Park and the New York Chapter of the National Academy of Television Arts and Sciences, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.
 
 
 
 
 
 

Our Mission is to Connect and Organize the World's People. Do Good.

 


Schipul - The Web Marketing Company Ranked 84 on Aggie 100

At Schipul, we recognize our clients as an integral part of our success.  We extend our warmest thanks to our clients for making the Aggie 100 award possible.  We are here to serve you - any awards that brings us are wonderful, but secondary to our clients' success!

 Schipul - The Web Marketing Company was named number 84 on the Aggie 100 list, an award created by the Mays Business School's Center for New Ventures and Entrepreneurship to recognize Texas A&M University graduate-led businesses.

 The Aggie 100 program celebrates the 100 fasted growing Aggie-owned or Aggie-led businesses in the world and was created to commend the success of entrepreneurial Aggies and to provide a forum for them to pass their lessons on to the next generation.

 Schipul was ranked number 14 in 2005, number 77 in 2006, and was one of only 26 companies to receive three years of recognition on the Aggie 100

 Aggie 100 companies' business success was judged by their job creation, product acceptance and entrepreneurial vision.  The award recepients were announced Friday, October 31, 2008, at a ceremony at Texas A&M University in College Station.

 

About Schipul - The Web Marketing Company

Tendenci's story is intertwined with Schipul - The Web Marketing Company. In 1997, Ed Schipul quit his fulltime job as a software consultant for a large petroleum corporation and started his own web marketing company. Armed with a Political Science degree from Texas A&M, a background in programming and a fascination with social trends, Ed and his wife Rachel Schipul - started building web sites that helped people communicate. Years of custom requests from his nonprofit clients led to the initial construction of Tendenci, a platform of tools that most organizations need, or could use, to increase both their communciation and revenue streams. Read more about Ed Schipul.

In 2004, Tendenci received its official name and was sold by Schipul to clients around the world, filling a need for affordable membership management and association website marketing software. Other membership software applications were either too costly, too technical or not robust enough to manage the complex transactions for membership management, email marketing, event management, and donations management. Tendenci was developed to solve these problems and provide a simpler, better, and cheaper solution.

In 2012, Tendenci was released as an open source AMS SaaS product to extend its reach even further, allowing developers around the world the ability to download and build on the Tendenci platform. In November 2013, Schipul officially changed its name to Tendenci to focus on the expansion of the software and the developer community. No clients were harmed in the making of this move - Schipul remains as a professional service division of Tendenci, assisting nonprofits with marketing design and effective web site strategies.

 

 


Ed Schipul to Help Nonprofit Organizations Leverage the Power of Social Media at 2008 South by Southwest Interactive Festival

I'll Share Best Practices as Moderator of “Pimp My Nonprofit” Panel Discussion
 
 HOUSTON, February 25. 2008 – How can a typical nonprofit organization spread its message without busting its budget? Ed Schipul, CEO of Schipul – The Web Marketing Company (www.schipul.com), believes the latest Social Media technologies can play an important role for organizations that understand how to safely and effectively harness their power. Schipul will moderate the panel, “Pimp My Non-Profit,” at the 2008 South by Southwest Interactive Festival (SXSW) next month in Austin.

Schipul will be joined by panelists to discuss the latest Web-based social media technologies that nonprofit organizations are utilizing for fundraising and promotion of social causes. The panel consists of innovative social change experts, including Erin Denny, Senior Product Manager, YouthNoise Initiatives, Michaela Hackner, Girls with Macs and World Learning, Beth Kanter, www.bethkanter.org, and Rachel Weidinger, Strategy for Social Entrepreneurs and NetSquared.

“Social media has enabled rapid response at a relatively low cost for nonprofits online,” said Schipul. “By ‘pimp your nonprofit,’ we mean leveraging new media tools to create best of class bottom line results. Most nonprofits have two bottom lines – one for the financials and one for the organization’s mission, both of which can benefit from strategic use of social media technologies and techniques.”
 
The panel discussion will offer a forum for evaluation of technological strategies, case study successes and failures and an opportunity to obtain feedback and ideas from the audience. It is scheduled Monday, March 10th at 1:30 p.m. at the Austin Convention Center in Austin, Texas.
SXSW Interactive attracts innovators and offers a venue for their projections on the newest trends in technology. Panels focus on how technology facilitates new ideas, communication and creativity in diverse digital and social applications.

Schipul – The Web Marketing Company serves associations around the world with the Tendenci Web marketing software (www.tendenci.com). Using Tendenci can make a nonprofit organization’s Web site an integral part of its operations by automating many time-consuming functions such as membership data management, event registration, e-newsletters and advocacy updates.

The 2008 South by Southwest Interactive Festival will be held March 7-11, 2008 at the Austin Convention Center at 500 East Cesar Chavez in Austin, Texas. Registration information for the event is available at http://2008.sxsw.com/register_to_attend.
 
 
 
About Schipul - The Web Marketing Company 
Schipul - The Web Marketing Company developed and builds on the Tendenci association management application, which was used by over 170,000 people worldwide over the past year and has more than a half million users overall. Schipul is based in Houston, and provides marketing services on the Internet to nearly 400 organizations from a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Zoo, Reliant Park and the New York Chapter of the National Academy of Television Arts and Sciences, among many others. Additional information about Schipul is available at Tendenci -  The Open Source AMS
 
 
 
 
 
 
 
 

Our Mission is to Connect and Organize the World's People. Do Good.


Schipul – The Web Marketing Company to Expand Headquarters in West Houston

HOUSTON, January 5, 2009 – Schipul - The Web Marketing Company (www.schipul.com), a Houston-based Web marketing and Web design firm, today announced an expansion of its headquarters in Kirkwood Atrium 3 at 11757 Katy Freeway in West Houston. The 15-story Class A office complex is owned by Equastone.


After the build out into the new expanded space, Schipul will occupy more than 7,100 square feet on the building's ninth floor. The added space is needed to accommodate Schipul’s continued growth.

"In this economic environment, we do not take our continued growth for granted and we owe a debt of gratitude to our clients for their continued trust and support," said Ed Schipul, president of Schipul - The Web Marketing Company. "This careful and strategic expansion will enable us to continue to improve our Web marketing services to help our clients connect, grow and profit online."

Schipul, develops and markets Tendenci® online management software, which powers the Web sites of hundreds of associations, corporations, government agencies, healthcare providers and nonprofits around the world. Additionally, Schipul offers an array of Web marketing services, including Web design, search engine marketing, Social Media consulting and Web marketing consulting.

In 2008, Schipul was named among the Aggie 100, which celebrates the 100 fastest growing Aggie-owned or Aggie-led businesses in the world, its third year on the list. Schipul has 25 employees and revenues of more than $2.2 million in 2008, an increase of 16 percent over 2007.
 
About Schipul - The Web Marketing Company 

Schipul – The Web Marketing Company developed and builds on the Tendenci Web marketing application, a powerful online tool with over a half million people logging in during the past year and millions of users overall. Schipul is based in Houston, and provides marketing services on the Internet to more than 300 organizations from a variety of service industries in local, national and international markets. Schipul’s nonprofit clients include the Web Analytics Association, Houston Zoo and the New York Chapter of the National Academy of Television Arts and Sciences, among many others. Additional information about Schipul is available at Tendenci - The Open Source AMS 


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