Schipul - The Web Marketing Company CEO Ed Schipul is featured in the current edition of CIO Today in the article, "What's Best for Web Analytics: Client-Side, Server-Side or Hosted?"
Written by Jennifer LeClaire, the article explores beyond the fancy charts and deep insights that set some analytics programs apart from others and found that there are three distinct differences among them -- based on where the software resides -- that every enterprise should consider.
Here is the portion that cited Schipul and Tendenci:
The Web analytics industry is moving from visits and pageviews to analytics that reflect more about what people are paying attention to, according to Ed Schipul, CEO of the Houston-based Schipul Web marketing company that created Tendenci -- a hosted application designed for management associations.
Schipul says companies need to record "events" that reflect actions. It may be, for example, that a visitor to your site first clicks to watch a video, then reads more about the product, and then finally makes contact. All of those activities may occur on the same page. Enterprise-grade server-side solutions can offer critical insights.
"The best analytics come from server-side smart systems built into your application itself so you can look at events that you view as desirable [and those] that reflect what the visitor is paying attention to," Schipul says. Enterprises, he adds, must have a server-side solution because the cost of even an expensive statistics package for an enterprise is nothing compared to the value of the business intelligence it gathers.
See the entire article here