Your association's Web site is a great place for members of your organization to gather knowledge, stay up-to-date on your networking events and download the latest presentations.  But have you considered really putting your association's site to work for you?  

Here are a few great ways that associations just like yours are able to generate revenue through their Web site:

  1. Membership fees – Organizations can increase membership and generate profit from their event online registrations and having a healthy organization.

  2. Job listings – Job boards are a proven money maker, with association Web sites like www.spegcs.org and www.prsahouston.org benefiting financially. This is a valuable service to provide your members as it helps connect companies to good people and brings in extra dollars to grow your organization.

  3. Business Directories – Tendenci's business directory module is another proven money maker. Some organizations choose to offer this as a member privilege, while others open the directory up to any and all interested businesses. Either way, it's a valuable component of your association's Web site.

  4. Newsletter sponsorships – Newsletter and email sponsorship opportunities, for the right vertical market, can produce great results!  

  5. Courses – Association Web sites like www.pharmacytechnician.org charge for continuing education through Tendenci with great success. Their pricing model to charge per course or free with membership, which also drives membership.

  6. New lead generation – People being found on Tendenci sites typically renew their membership in that organization. This isn't able to be directly tracked back to Tendenci like Membership Fees, but overall a healthy organization brings in more members and makes a profit.

  7. Banner Ads – Banner ad click through rates are rapidly decreasing, but it *is* a valid way to get brand impressions and does drive some traffic while providing revenue to the organization. www.spegcs.org is a good example of this.