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Association Management Software, Membership Management Articles

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Trail to the Chief: How the Presidential Campaign is Reshaping Technology Use

This article by Katrina Kokoska was published in the Fall 2012 edition of Public Relations Tactics. It is posted here with permission. August 31, 2012 Every four years, athletes and fans from their home countries focus attention, training and resources on the Olympic Games.  And as the Olympics move nearer to the opening ceremonies, the art and science of athletic performance advance. Think of the U.S. presidential election as the Olympics for communicators. Every four years, the pressure on political parties mounts as they work feverishly to exploit every possible method of delivering votes — particularly from battleground states. It is a perfect alignment of political strategy, technology and consumer behavior.  As the election gets closer, the art and science of persuasive communications leap forward.  The PR community must jump with it or we risk getting left behind. President Franklin …

Accelerating Fundraising through Social Media By Ed Schipul as Published in Nonprofit World May 2010

There hasn’t been much cause for celebration at many nonprofits lately. The public has been distracted by the faltering economy, volunteers have been hard to find, and donor databases have dried up. One bright spot has been the emergence of social media tools that can boost fundraising. Organizations that are testing social media strategies are realizing how much potential these tools have. Fundraisers can click the mouse a few times and connect with people passionate about their cause, helping them spread the word, volunteer, and donate. We’re still early in the adoption curve. According to Blackbaud’s analysis of Giving USA data, online donations amount to only 5% of the contributions nonprofits receive. And it’s not a panacea. Only a small fraction of the 180,000 organizations that use Facebook Causes have raised more than $1,000. But wasn’t it just a few …

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