Association Management Software Articles

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Trail to the Chief: How the Presidential Campaign is Reshaping Technology Use

Trail to the Chief: How the Presidential Campaign is Reshaping Technology Use

This article by Katrina Kokoska was published in the Fall 2012 edition of Public Relations Tactics. It is posted here with permission. August 31, 2012 Every four years, athletes and fans from their home countries focus attention, training and resources on the Olympic Games. And as the Olympics move nearer to the opening ceremonies, the art and science of athletic performance advance.

Picking and Choosing: Content Strategy in the Age of Opportunity Overload

Picking and Choosing: Content Strategy in the Age of Opportunity Overload

Our ability to interact with an audience today is primarily limited by two major factors: time and holding the attention of the individuals consuming and sharing information. As we approach the 10th anniversary of Friendster’s launch and the dawn of social media, it is clear that time and interest are powerful gatekeepers.

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