Who are the ''bad boys/girls'' of your organization's online community? The enduring myth of the ''One Percenters'' - the minority of motorcyclists who embrace a rough and tumble, anti-Bureaucratical lifestyle - lives on strong in the online world. While the Harley Davidson-riding, tattooed One Percenters are still alive and well, it's important to give due credit to the 1% of users on your Web site who contribute the most to your online community.
Demands on our time are a way of life. Working late and personal obligations are inevitable. Yet we make time for those things that benefit us and accommodate our schedules. Clearly, individuals want to get involved in organizations and have an interest in memberships. According to Gale Research, publisher of the Encyclopedia of Associations, reports there are more than 147,000 associations in the United States and Americans are forming as many as 1,000 new associations each year.