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Association Management Software, Membership Management Articles

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Embracing the outlaws of your Web site: How to grow and love your One Percenters

Who are the ''bad boys/girls'' of your organization's online community?  The enduring myth of the ''One Percenters'' - the minority of motorcyclists who embrace a rough and tumble, anti-Bureaucratical lifestyle - lives on strong in the online world.While the Harley Davidson-riding, tattooed One Percenters are still alive and well, it's important to give due credit to the 1% of users on your Web site who contribute the most to your online community.  These 1% are the members brimming with knowledge and ideas to share and who religiously post them on your Web site. Statistically, this group consists of approximately 1% of your total site users. Maybe a bit more or a bit less - but usually around 1%.Does that small figure depress you? Do not despair - what your One Percenters lack in numbers they excel in passion and enthusiasm. These vital …

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