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Why Your Web Site Needs Consistent Branding

Why Your Web Site Needs Consistent Branding

Be consistent with your branding as it is the key to company recognition.  You have a position in the marketplace and your web site should reinforce your position.  Branding and your positioning statement Your web site must deliver your brand’s positioning statement, starting with your headline, the most important element on your site. Your logo and your tagline should “be the brand”. The web site images, copy and graphics must support your position.“Positioning should be expressed through a short simple statement.  It should not be confused with a slogan, though if the positioning and the slogan can be the same, wonderful.” – Drayton BirdSpecifically, the following elements of your web site need to be consistent with your brand’s position. Brand logo Brand name Key messaging Positioning statement Tagline Body copy Graphics – the look and feel Colors Proportions Motion Fonts  Your …

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