Association Management Software Articles

Group:

1 Articles Found

Why Your Web Site Needs Consistent Branding

Why Your Web Site Needs Consistent Branding

Be consistent with your branding as it is the key to company recognition.  You have a position in the marketplace and your web site should reinforce your position.  Branding and your positioning statement Your web site must deliver your brand’s positioning statement, starting with your headline, the most important element on your site. Your logo and your tagline should “be the brand”. The web site images, copy and graphics must support your position.“Positioning should be expressed through a short simple statement.  It should not be confused with a slogan, though if the positioning and the slogan can be the same, wonderful.” – Drayton BirdSpecifically, the following elements of your web site need to be consistent with your brand’s position. Brand logo Brand name Key messaging Positioning statement Tagline Body copy Graphics – the look and feel Colors Proportions Motion Fonts  Your …

  • Released: 3-November-2003 04:00 PM
  • Poster: Ed Schipul (281) 497-6567 x 500
  • Email:
  • Source: Schipul
  • Tag(s): web branding branding consistent branding

Contact us to upgrade to Tendenci

The open source solution chosen by associations around the world.

Want to talk? (281) 497-6567

Sign up for Tendenci - The Open Source AMS

No per user pricing. Unlimited admins.

Demo Now

Have Questions?

Contact us!

Site Search



Recent News

I agree

Our site saves small pieces of text information (cookies) on your device in order to deliver better experience and for statistical purposes. You can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings you grant us permission to store that information on your device. See our Privacy Policy.