Katie Laird, communications team manager with Schipul - The Web Marketing Company (www.schipul.com) discusses the evolution of corporate adoption of social media and benefits social media tolls offer to companies willing to embrace them.

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Hi, I'm Katie laird, and I'm the communications team manager here at Schipul


So I think one of the biggest surprises that some of our clients have seen as far as Schipul's


Progression over the last Few Years is


Definitely the rise of social media as far as being a really really essential business tool


For a lot of clients not everybody it's not for everybody for but for quite a number of them


I remember back in my early days at Schipul speaking with Clients kind of chit chatting on the phone before the project work gets done tell


them about what I've been blogging about or something and I'd seen really


Interesting on a group blog or something like boing boing and some of their reactions were I mean very kind of whoa


like you've got to be careful like social media and blogging and they were kind of petrified


They were just hearing the negative things and just saw it is kind of a silly personal thing to be working on


But nowadays. I mean definitely a complete 180. I mean we see clients


Very very actively searching for knowledge and advice


And definitely working with some of our project managers on building their presence on Facebook


Getting on their blog sometimes multiple blogs even so that's really been quite a paradigm shift


from being something that kids did to hey, like we want to grow our business connect with clients


And then we want Schipul to do for us we are


completely completely in love with


Sharing our knowledge to clients


And which is really really important in the social media sphere because there's really a new network a new hot


website popping up every day and


Clients, just don't have the time to sift through. What would be valuable for them


And what would help them grow their business or reach their objectives


So we're very


Transparent and very interested in teaching people


Really everything that we know we want them to be a success because it reflects


very well on our company, and then there's also a level of trust


so whenever you're looking to a third party to


Take your baby to take your brand and your company's message and voice online in a whole, New Direction


people feel comfortable with us because they know that number one our hearts in the right place


one of our values and actually our vision is to to do good


so we're there to do good we're there to help companies grow and


Social Media is just one facet of the way that we're able to help people just be


Smashing successes online when it comes to figuring out if the social media campaign is a success


it really has a lot to do with being very very specific in your objectives for that campaign and


Just being creative and just kind of putting yourself out there and letting your audience and your community


Play with you and take a part in your brand and in your company


Really the way that the Schipul team tries to help clients is to really use social Media


at first to kind of build their brand to grow


Those relationships that they already have to connect with new people that they would never have been in


Communication with before and then from there really figure out, what is it that Clients are


either their clients or their audience online what they would be interested in what would benefit them and


Find unique ways to connect with them

 

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