Schipul's SEM team manager, Caitlin Kaluza (schipul.com/people/caitlin-kaluza), discusses the metrics world and creating custom analytics programs and expectations for your business and demographics. Discover new tools and the best way to evaluate your brand's online advertising platforms, lead tracking by phone, web presence and beyond as well as what is considered the most crucial analytics data for reporting.

Visit Schipul's SEM blog at thesemblog.com to learn more about SEM, SEO and measuring your web analytics.

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