Giovanni Gallucci ( of Live Loud Texas ( teaches you how to shoot rock star photos for bad ass marketing.

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My description I spent about half my time doing social Media

It was driving me nuts earlier when he were talking and was that distorted

So if it gets distorted someone wave at me saw back off

I spent about half my time doing social media seo things like that

And then I spend my other half of my time doing media stuff like photography and video

But I never really kind of promote myself as a photographer so much

I just kind [of] get the jobs through word of mouth

So the [bold] stuff is are looking at Giovanni is a online brain strategist

And I teach boot camps and workshops, and I do natural light mainly photography, so we're going to talk today

And one thing I do want to I do want to pimp out is

Latest project, I'm working on as a show called troubadour, Texas. Which is not just because I'm working out, but it's super awesome

It's a one hour weekly docu-reality show about musicians in the state of Texas singer-songwriters

We've already had two episodes. It's on CBs here in Houston on Sunday nights

And it's pretty neat because you'll see a lot of folks that you recognize

The crisscross offices the Willie Nelson's the the hank not know he's dead

The Lao Lovett's and then you'll see a lot of folks from

Houston, San Antonio

Austin Dallas that you haven't heard of that you may you might enjoy and become a fan of so that's kind of neat I

Am with Troubadour, Texas

I'm the still photography on the

photographer on the [Socio] when you look at the website when you look at the TV show and there's still photography that saw me and

Then when they have somebody hanging off the bridge by their ankles of the video camera

I'm usually the one having their ankles held because nobody else will hang off the bridges

So just like with so usually when I regular I talk about Seo and social Media

I start with the fact that I have no business teaching in about social media marketing because I'm actually a programmer and I stumbled into

Marketing and seo, I think most people stumbled into seo by accident, but certainly by into marketing and Pr

And I certainly stumbled into photography

I have no training and photography and I do photography the same way I do marketing

Which is kind of by the gut now doesn't mean that I'm a complete Moron. I'm out

There's going ho this works, but it means that it's street smarts. I don't I didn't go to school anywhere

I don't have a degree in any kind of art or media

So I'm [not] really going to try to teach you anything

But I'm going to show you how I do what I do and it works for me, and what doesn't?

We're going to cover

Four major areas kind of the equipment that I use

Then we'll talk about what happens before a shoot

What do we do during a shoot to get great pictures?

And then what do you do after the shoot and after the shoot we will go directly into marketing about?

What do you use what do you do with your photographs because the point here is to teach folks how to take good pictures?

for marketing purposes, right

So part of this talk is about getting the right equipment setting yourself up for success good composition

The other part is once. I have my picture than what do I do that to enhance my marketing online?

So it's two classes in [one] the doublemint twins

Okay, so with the equipment. We're going to talk about cameras right off the bat. I need these back

if y'all went to our I

Brought to the main cameras that I use

I'm going to explain what the good and the bad and how much they cost in what you can use also?

Canon 5d which is their second to most expensive camera is?

Here and I got to be honest with you. I've got major Buyers remorse with this camera

It's a little bit older technology. You can hold on to it and pass around see how heavy it is

takes amazingly gorgeous photos, it's about Twenty five hundred dollars

beautiful photos, but it's a little bit older technology, and I've had to relegate myself using this camera to

Using it on a tripod using it in a studio using in a very controlled environment

And if you look at these images, this was actually a shot out did yesterday's for a cD that

this gentleman Ron Bailey's about to put out this is going to be the cD cover and

These are folks that played on the album with them, and these are them just sitting in a coffee shop

The photography is absolutely beautiful as long as you're in a controlled environment now this

For the most part is natural light and we're going to talk about composition here a little bit later on

the only thing that I'm using I hardly ever

With the exceptions. I'm going to show you use flash

I hate flash because I don't know how to use it well enough, and I'm it's pretty uncontrollable for me

So what I do is I use. These really small lights that I just point at people these micro lights

And the website is called light panel or microlight

you can do a search and you can find them you can get a really small one for about sixty nine dollars and

In this situation you see how well there were no lights here in the cafe. You see how well-lit [ron's] faces

I've got a light sitting around on the piano

Just pointing right at him and it's meant for video

But I use it for photography because it allows [me] to point the camera at the subject

the camera meter is on what his face is and then takes a picture and exposes it properly its total it's a total hack and

I'll tell you that a lot of stuff. I'm going to show you today are things that that professional photographers?

I think would absolutely die that I do and that's why I started off with I'm a hack to

Set the canon 7D which costs less than how about half of what that 5d does this is my workhorse?

And it looks and feels almost exactly like the 5d does it's about fifteen hundred dollars

Main differences here is that this takes a smaller picture than that one does but the sensors in here and the technology inside of it?

Is is newer technology?

The camera is a lot more forgiving and it also shoots about eight frames a second

Which is really important if you're doing sports or you're doing like concert photography the 5D

that's being passed around only shoots about three or four per second and

so again, it's a situation where

If you're doing stuff, that's let's live action. There's a lot of stuff going on

You definitely want to have something like a 70 all the highest end camera

They have the 1d is something that I'll probably never I

Could never stomach going and putting it about eight nine thousand dollars up for that these are shots that are taken with the 70

This is just a nightclub

this is obviously behind the band I'm standing behind the drummer and shooting that and

Again the thing that that really surprised me about the ability of that camera to take shots like this is

This is pretty obvious. This is this is Robin [creaseman] standing on stage speaking to an audience, and he's really well-lit

There was next to no lights over here because we're looking behind the band looking into the audience the lights are typically coming this way

And if you sit there in in you use the 70 to focus on the subject man it lights them up

beautifully using the ambient light in the room and

Use the technology well enough you start to learn where it will cut you a break and do favors for you

The Canon teach you one is an old version of a cannon T3 now the T21 to simplify and this is

Unbelievably simplified the T21 is basically a 7D in a different body

It's got a little bit different sensor in it, but when you're shooting video

Often one of these guys these guys are about sixteen hundred dollars this guy can be gotten for about 800 bucks

When you're shooting video with the T2I, it's the exact same file. It's the exact same video coming out of the camera

There are other obviously other differences the teeth the 7d will take a lot more punishment in the field. It's water-resistant

There's a lot of other stuff needs and the simpson there is different, but to the layperson

Not enough, you know if you're an amateur if you're beginning

It's not enough for you to be terribly worried about and then the Canon G12 is my point and shoot

I always have that with I'm going to say always have that with me. I don't have it with me now

Canon G12 is a camera that you use when you're not allowed to you do photography in an event

So you're getting in somewhere? You want to take photography, but they're not allowing it. You didn't get a photo pass

there's next to no event around today that you can't pull out a

Point-And-shoot camera and use that at that the event without you know without a security stop you

Canon G12 has a lot of the same functionality as these larger dSLr. Cameras. It's got to fix. It's got a lens

That's built into it

So that's that [that] is limiting

But you have control over timed release as you have controlled or aperture stuff like that

and so if you learn the controls on the camera you can get very

Specific with with the kind of photography this is shot [with] the G12 now obviously [I'm] standing off stage. I'm looking directly down the

guitarist and looking down her guitar

I'm probably standing about eight feet away from her, so I'm zoomed in all the way

But it's amazing to me and when you look at a lot of photography out there these days it can be pretty mind-blowing it

Quality of pictures that can come out of some of these cameras that G12 is like three hundred dollars

You set yourself up you get the right light you learn the controls on the camera

The stuff that comes out of here going to be really really beautiful

So those are the basic cameras I use I use a you know iphone for Instagram

And then for video stuff I use gopro Zelada use the canon vixia video cameras

I really love shooting video with the Dl sell ours, but be cautioned if you're at a company

And you want to go out you've heard a [lot] of great information

about how you can shoot video with a with a 70 with a 5d the video looks amazing they

overheat really really quickly

Especially in the testing outside when it when we were running through these hundred and five hundred and six degree days

These cameras were literally overheat and shut off in seven to eight minutes

So in those situations when you're when you're using these cameras I've got these other regular canon video cameras at the ready

I've also got a couple of I usually carry to Kevin 70s with me a couple of T2 eyes

You always have something to back you up as well
When I got here today

This is the this was interesting curt wasn't here talking about camp for all

and I'm sitting there listening to this guy who's who's who runs a camp here for

For people with special needs whether they're you know learning disabled whether they're blind whether they're burn victims

I mean, there's all kinds of folks they cater to and

When you talk about somebody that's got a job like that. He was explaining about how you know part of his job

There's some people that suffer from like incontinence

And so he's got to go and help adults go to the restroom

Sometimes and when he explains the people what his job is at this camp

Most people's response is oh my gosh or more man than I am I mean you've got an amazing heart

It's unbelievable his response is is I have never ever had a job that I wasn't absolutely passionate about that

I didn't love

Because he gets so much out of that job, right?

Well one thing that that I've learned really quickly about the technology we have with photography today is

The filters that you have on cameras you go look at Instagram

And you have these people taking you know pictures with with iphones and the photography looks amazing because you've got 12 fantastic

filters to choose from you take a picture of your friend stan the dyke and then you

Go and put a filter on there. There's beautiful sunset. You've got a lake behind them

They're standing on the docking like oh my gosh. That's amazing

You have to make sure that you don't confuse

the and I don't want to say gimmicky nature of that stuff, but whenever you're thinking about using rich media for your marketing and

for a tool to to create a

Message for your brand that the people doing this have an absolute passion for what they do

You can get somebody that knows some of the basics of photography

But you've got to get somebody that absolutely bleeds and loves photography and wants to be able to tell a story through

Photography, and it doesn't matter if they've got a canon

5d or they've got an iphone the point is is that they will do what they have to do to Convey a story?

Behind your brand behind your marketing messages

whenever I run pro whenever I go and run a

Programming teams [as] like a project manager

I always focused on getting a hold of programmers that had a good work ethic that were t be team players

I hated hiring 18 players that were full of themselves that were not humble

because they would come in and

They would strut around the place because they were the best you know person on the team

And they knew it would create a cancer on the team [for] us because then all of a [sudden] you cradle this resentment

Same thing with photography when you're picking someone else on your team

I would suggest you pick someone who is dying to be a photographer who may not have the skills yet because they will do what has

To be done to learn how to do it correctly and they'll go the extra mile for you

Building relationships, and this is actually another shot of a band from from from Tyler called Isley. I

Discovered them I saw him for the first time last year at South by Southwest and absolutely fell in love with them

they're a family front from from a toddler three sisters their brother plays drums and their cousin plays bass for them and

first time I saw him at South by Southwest I did some research on the internet found out their dad is the manager for the

For the band saw his picture first thing

I did I didn't even bother with the band. I went and found their dad and introduced myself to him and said hey photographer

In Dallas the next time you there please I'd love it. If I could you know shoot shoot the band when they're up there

They come up to Dallas I go and I shoot the band I do the best job

I possibly can because at this point this I've become a fan of these guys not only get access to them

I shoot the band I do the best job. I can I do the best job

I can and editing I send them over to their dad

and I say you guys use this for everybody want to whatever you want to use it for

He's like can we use it in the next CD absolutely whatever you want to do

So that allows me to first and foremost have the servant of a heart I've gone and I've seen something that I want

But I have to go and prove myself

First by providing value to them if I'm going to turn around and get something back in return

So you have the heart of a servant you go and you deliver value to get access to build a relationship?

This picture was taken about two weeks ago. They did a tour of the southeast they came back, and they played a

show at the

Blah blah blah the bah blah Blah theater in Tyler I can't think of that Liberty theater in Tyler

And one thing that I love and that I love shooting music because it's fun

I hate shooting music because you're usually stuck in front of the stage

Looking up people's nostrils trying to find a good angle and when you're there, and there's eight other photographers

There you shooting the exact same stuff. They are

I really really work hard and strive to find different angles and get different shots of stuff and so for [me]

And I'll talk about this in a little bit

I don't want to give away the I will give everything away right now, but for me

I got there at the Liberty and I took all the shots I was going to

Going to take and then I start thinking how do I get the shot that no one else is going to get?

Go back over to the dad hey, how you doing remember?

I'm goi gave you the pictures from Dallas hey yeah, how you doing?

Can I ask you a favor if I'm like really careful can I go back in the side?

To the side wings of the stage and shoot from from back to say yeah, that's fine

He walks me every day lets me back in there and I

And as I'm walking I turn off said can you do me another favor. He says what can you not let anybody else back here

Because I want the shot, and I didn't tell him that but he knew what I meant and he's had absolutely no problem

so I get back there and

is them playing on stage in the middle of a song and I'm literally like from here of curtains here for the stage and in

Chantels didn't hear and I'm sitting there shooting her directly from the stage and I get this amazing shot of her

This is where the prime lens. I didn't have a zoom

I'm literally seeing this this far away

And this is the kind of shot that I know that when I got on like that is the money shop

That's what I'm looking for you guys have to [find] ways and don't get me wrong you can take good pictures

But the point here is to find ways for you guys to take amazing pictures

That will help get more views on them create a fan base create engagement

Because the fans of Eisley they can find 10,000 picture of [the] band from the front row shot up like this

I've gotten so many amazing comments about the photography from behind the stage

Because it's photography that they're those fans can't get anywhere else which builds my credibility as a photographer

Also, it's helping my seo because I'll talk to you later about how optimize the pictures

But this is a direct result of in a very quick turnaround. I mean I met the debt and south by

Shot him a few months later at Dallas give them the pictures a few months later

They go to tyler boom he gives me access backstage. I mean that was really sometimes

It's like it takes years to develop relationships like that

before you go out, and this is kind of a

chicken before the egg deal

If you want to go [out]

And you want to do this stuff on a professional or semi-professional basis you have to build a portfolio because it's like hey

I want to go shoot shots of great music

I want to go shoot shots at Fashion shows I want to get invited to events and stuff well

How do you do that?

You show people all the pictures of [the] shows you shot in the event. You shot in the fashion shows well

I don't have those how do I get this you go and you do it for free now?

There's two ways to do it now, and it's really critical. I've got that second line there, but

number one is

I'm going to I'm going to give away something. You're really quick

Number one is you just simply asking and you ask it as a journalist if you can

Get yourself hooked up with the website that needs content. That's got decent amounts of traffic

I shoot a lot of stuff for a side up in Dallas called Jam Magazine online

obviously directly related to music to you plus dallas comm

Arts and entertainment and stuff and so I can point people to my work on those sites which I've done for free

They're basically blogs, but these heights have you know hundreds of thousands of hits on a per month, not millions

but hundreds of thousands

And I can point to these sites and say hey here's examples of my work

Can I get access to your event and the sites can look good enough?

And I'll see screenshots of them here in a second that right off the bat

The band or the event of the fashion show or whatever it is says that's a nice looking brand

I'm fine with being associated with that when you go and ask for access to something

One of the most important things people are looking for is. What is it going to do for me?

So don't go and ask them if you can shoot for your blog. They don't care about your blog

They want to know what website web publication what you're shooting for and they want to know the size of the audience

now one trick that you can use when you're coming up with an audience number look at the traffic on the website and

If whatever brand you're shooting for if they have a Facebook fan page add the Facebook fans into that add the Twitter

followers to it if you have you too bad that get get an

Accumulation of all of the engagement you have with that brand and don't call them and say look we get nine thousand hits a week

say we've got an audience of

nine thousand plus everything else you do everything you can to let the

people know that you're asking [for] access to this place for what the totality of the audience is and

If you really want to get crazy you can say look I've got you know eight thousand Twitter followers on my brand on

average each Twitter follower has about 400 followers

Themselves about ten percent of those people will see this which means we're going to extrapolate that out

And we actually have an audience of about 42,000 whatever but you want that number to be as big as possible

That's the only thing that is [the] only thing

That people are interested when whenever they're making a decision to give you access to something or not

The other thing is I think I wrote this fairly big

You're going to go and do some people and establish relationships with them luck with isley

I've gone and I've done some stuff for them because I wanted to get access to the first time that bud there

The first time he calls me and asked me to be somewhere. I'm establishing in a value for my product

I will never ever ever let anybody ask me to shoot something for free. I'm the one who asks for free

And [just] like we in the previous session over here in the other room

That debt on with with four kitchens Ted noon court mentioned

The second that you established the value of your product is zero you can never go above that

You're pushing the bounds here, but what you're trying to do with photography if you're trying to get yourself out

There is to show people what your work looks like the second they show you what that they're interested in buying it

You have to charge on something because if you don't you will never be able to charge them anything

Okay, going um

some planning stuff

And this is some in the these are like school of hard knocks do the things I've learned as doing this stuff

And it's it's interesting with the planning step is that I would never dream of like starting a programming project

You know a website designer development project without planning ahead you would never dream of like starting a social media campaign without planning

But there's so many people that do photography. They're just like hey. I got access to so and so I'll see you there

They've never been to the venue

They just like show up whenever

Everybody else gets in and they walk in and they're just like it's dark, and yes other way for the band to come on

You've got to plan ahead to know where the entrances are where the exits are where's the green room? Where are the bathrooms?

all kinds of stuff

Make sure that before you get there if you're shooting with multiple people if you're going in there, you're the photographer

And you've got a rider with you who might be writing something you need to make sure that you've got contact with them

This is totally nerdy and you look like a complete dweeb when you're doing it

But phones and text typically don't work in places like that because you're busy shooting


So we we've gone out and bought like these really cheap

Radio Shack Radio kind of Ham Radio things that have the earpieces in them

So you can just sit there and talk to each other while you're working because if you rely on phone it never fails

I'm sitting there working. I'm like I got a check and I look down here

Oh, so so try to contact me 45 minutes like 45 minutes ago too late missed an opportunity

Make sure that you plan the ky the shots that you want to get when you're shooting

Anything really music

and I'm using music as an example mainly because of the title and because it's it's really good to kind of split stuff up between

like a singer and like the rest of the band whenever you're shooting anything, let's say you're at an event and

You're as part of a marketing campaign your company's been hired to produce an event

It's a wedding or it's a reception of something like that

It's painfully obvious that you want to get shots of the host

it's painfully obvious that you want to get shots of three or four people that you know through the process of being hired for the

Event you've got to make sure that you have a list of the other things you've got to make sure you get you capture

are their catering elements at this at the event do you have two or three people and there's one of the things that I'm

terrible about is knowing when there are famous people in the room because I am

For being somebody who works in Media and Pr and online

I don't have a TV at my house

And I swear to God I could be standing next to David Bowie

And I have no idea that was David Bowie and and as an example literally

last week, we're shooting one of the episodes for troubadour texts and my wife and my two girls are there and

I'm going to bring religion on you

So I'm sitting there with my wife and my two daughters there, and I'm running around shooting

And they're kind of shooting the episode and stuff and my wife kind of as I'm walking by one time

She kind of leans over and she says number one you're sweating

Go walk your pet walked her forehead off number, two

Is that Kari Jobe sitting right there?

and if you know [Christian] music

Kari Jobe is like a mega Christian music star and my daughter's go to a Christian school

It just so happens that one of the parents that my daughter's school wrote a song called

revelation song who won which one a devil wore which is like the Christian music version of like an Innie or a grammy and

So I recognize the name totally right, and I look over and I'm [like] I have no idea

I don't know if that's her or not

So I turned around ask the producer producer says yes, and so I'm sitting there like walking around this you know this woman

You know and she probably was fine with it because she probably gets Indian Data due anytime

She goes anywhere, but she's like this major star in [Christian] music, and I have like no clue so in that situation

Thank goodness my wife was there to go. Oh you might want to shoot some shots of her sitting here watching your TV show

even if you do recognize

People that are important local socialites things like that if you're there of the group you've got to make [sure] that people

Communicate to you in somebody of importance whether they are related to your client whether they're a celebrity whatever has come into the room?

So you can make sure you get that shot absolutely critical?

We'll talk about alternate interest is later

asking for for access

but being

prepared for beg to beg for forgiveness and

this bleeds into a couple of other things as you start doing this stuff and as you start posting your pictures online and

Developing relationships some of the relationships you're going to have with people with Pr companies marketing companies venues

And you'll start just getting notices ahead of time when they're having events and which is really really nice because then you mean it took

Me about eight months to a year to start just being notified when things were happening

Which is totally you never get everything, but it's super nice to not have to be like hound dog and everything all the time, right?

but there are situations where

you have to beg forgiveness which means that you asked for access access is denied for some reason and if it's like a

Concert you going you buy your ticket, and you find a way to get your DL [seller] obviously

I can't bring in my whole backpack then

But I will at least go to the door and see if I can get in with the dSLr

So I get good shots if they're frisking you and checking you to make sure you're not bringing anything that they don't want you in

There you may not make it in if they're not then you take your your G12

absolutely understanding

That you didn't get permission to shoot the stuff

And so there is a very good possibility that you might be grabbed by the back of [this] shirt and let out

I'll talk about another situation that once I did get access, then I kind of push the bounds a little bit

but if you want to get the good shot to be if you want to really

Push the bounds of becoming a really really good photographer

That's kind of a measure for me of the passion if someone is focused on shooting something an event a show concert, whatever

You find a way to get in and you find a way to get the shots

small footprint

Any chance you get no matter if you've got access or not I?

tend to be a pack rat and I carry this huge thing around with me and

this is as small as I've been able to get and I usually carry two cameras in there and

Usually it's it's not the 5d. It's a 70 and then a backup 70 and a few different lenses, but

Especially if you're working places that have a really huge area to work and let's say you're at the Houston rodeo

You're working. You know football game over isn't reliant stadium here. I was about to say the astrodome

Say you're working something like that a reliant stadium

are you're working out some kind of a huge conference like you go to Vegas and these gargantuan conferences and stuff and

This doesn't mean that you have to be there as a photographer if your company hires you to go and write

About an event they want you to live blog it then you want great photography

But you can't be walking around with a huge backpack like that. I

actually popped

I popped one of the

What am I thinking about Spiny things any doctors in the house?

I blew a disc in my back and so like I'm taking Meloxicam every day to kind of manage the pain

But I haven't learned my lesson. I'm still carrying that thing around

Oh is something else for show and tell

so these are the

keys to the Kingdom

And this is really what I want you to look at

This little thing that you hang around your neck that just says media in big letters on it

This will allow ninety-nine percent of the people that you walked by just to kind of move out of the way and let you walk

we made these at kinkos and

I swear to God it's the key to the city

You know in the other media badges. I mean I've got it

I've got a ton of them because I put my other a lot of times people don't give you badges

and they give you sticker, so we kind of put stickers on there and cover them up, but

There's one there for troubadour, Texas, and this generic one is for you plus Media

It's unreal the combination of that in and these things are like unbelievably heavy

But walking in the bigger the you have the more access you get

And it's it's like

It's in one of my tips, we'll talk about that later

The Media Badge is probably like the cheapest

Most valuable thing you can do if [you] want to get access to places and do photography or videography

These are a couple of websites I mentioned earlier

Also, it's really important that whenever you're calling and asking someone for access [to] something don't describe yourself as a blogger I

Think the bloggers are cool

We think bloggers are cool most of the word world things that were a bunch nuts

That sit at home and our underwear and complain about Obama or w/e everyone you don't like

If you're doing photography, and I learned this a long time ago when it was kind of an accident

I'm a photojournalist. I don't I don't take pictures from my blog

I'm a photojournalist if you're writing for a blog you don't ask for access to

Acl or South by Southwest by saying I want to write for my blog you're a writer?

You're a journalist, and you want to access and it's amazing a little things like that

Won't be enough to turn the tides and get you access somewhere as opposed to

You know and you will get responses back that say we all get have access to bloggers

Then you're like. It's kind of like when you leave money on your table you like dough

You know should use the other word

That's covered up

this is fairly important to when you're out and this happened to us yesterday we were shooting this cD because we're doing a a

Combination of shooting the the CD case and it was going to be an episode for Troubadour, Texas?

So we shoot the CD in in the coffee house

we go outside and the host is interviewing me about the whole process of photography for the show and

We're on a public Street

Guy walk anytime someone walks up to you with a clipboard

be concerned

So and it's a public street. It's downtown Dallas guy walks up with a clipboard and starts a sentence. What are you shooting?

What is it for and these guys? I mean you know their security for the building right, but they're plain clothes

And they're taking notes really super important that when you're out shooting stuff that anyone

No one, but a police officer can make you stop shooting anything

Whether you're a blogger or a citizen or a professional

Journalist no one has the right to tell you not to shoot the first thing

They will say when they don't want you to shoot you can be walking in the middle of street in Houston turn around and start

shooting the building of

The offices of a building or something secure will come out and say well for protective services, or they'll say since 911

11 response is to look down and say am I on a public street

They'll say yes, or [no] if they say no, then you ask where does your property end. Where's the property line?

Three steps back lift up your camera and start shooting again

There's nothing they can do about it. It's the public space if the next thing they will do is threaten to call the police

You tell them please do the police will come the police will go. You know public space. Yes, nothing

You can do when we don't like them shooting

I don't care nothing you can do, but it's one of the biggest things that you will get hassled with as a

Photographer if you're out kind of shooting lifestyle stuff. You're shooting urban landscapes things like that now there are plenty of situations

Where you will?

Be shooting something not plenty. There's some situation where you may be shooting, and you're shooting something sensitive. Maybe I'm shooting a

National Guard Armory because I like the tanks

And they're well certainly they could come out and say stop it because there is an issue with with

With you know since 911 that we those are sensitive areas

We don't want you shooting that stuff, and you [know] you use your brain don't be unnecessarily confrontational when that stuff pops up

but if you do get into a such a situation a

Whenever you have private security coming at you

and you start to feel a little bit threatened or when you have the police there the second that something starts to happen as

You're talking to somebody

You open up your camera?

I don't care if they see you do [it] or not you open up your camera you pop out the card

You slip it in your pocket

You've always got a crappy blank card in your pocket with you

And I'll tell you what nine times out of ten the person you're talking you won't realize what you're [doing]

You pop in the other card blank

And so as you're talking if you feel like you're being threatened

And you've got to give them something to get away you never hand them your equipment

the police

If they ask for it give it to them you know they shouldn't have any reason to they certainly may say I want those disks

Okay, cool. I'll give you the disk out of my camera you hand it to them

And you've got your pictures in your pocket

And you walk away

If the police and you've got to be clever about this if they say give me the disk in your camera

That's what you do if they say give me the pictures you took you don't want to screw the police over

And so typically what you're doing

Is you've got to back up with you, so your shoot

Maybe you're outside you're shooting for half an hour an hour or so this dog will recognize that

I pop a disc in there, and it will copy them onto the hard drive in here

So even if I do have to give it up

I'll pop that in there and throw that back in my bag, and I'll pick a clean disk and put it in here

So [I've] always got maybe an hour's worth of

Pictures on a drive, but that's it I don't lose everything [I've] been doing that day, so

This obviously gets into it to an area where you're like, holy [cow]

[what] kind of situation am I going to be in as you start doing this more and more often?

You definitely will find yourselves, and if you're not prepared and don't think about this um this is a hard drive

Back up. It's actually a hyperdrive that's for ipads, but it works awesome for Cf cars and Sd cards

It's like 100 99 bucks if you're doing it in people are paying you to do this stuff

You've got to make sure that you're kind of thinking about well, I back up my data at home

I've got to make sure that I'm when I'm out here shooting that I'm keeping

Copies, or that I'm only shooting like 4 30 minutes on a card, and I'm putting it in my bag

And I'm putting a new card out. So something like this pops up then I don't lose everything that I've been doing that day

Be patient be nice be respectful, and make [sure] that you try to be invisible whenever you're shooting

When every part of your planning process, and you should have done this at a time

But you've got to make sure that you're disciplined when you get somewhere

Is that you should have a shot list of the things that you need to get?

If you're shooting, just because you want to shoot I mean get yourself disciplined so that you're thinking about this stuff

So you can be more purposeful about what you do when you go out, and you don't show up

And you're like click click click like whatever have a purpose when you get there you will find that you're much more

you become much more appreciative of the work you did because you had a plan ahead of [time] if you're doing it for somebody and

They're paying you good

God, please have a shot list never show up somewhere and just go all just kind of take shots, so when you get somewhere

Get the shots you're supposed to get ahead of time

Get that just out of the way and they don't have to be amazing shots, but make sure you cover the basics

This sounds a lot like my kind of grey hat black hat talk once you get those

Then you start becoming creative and looking for different angles that nobody else would get and again

We go back to the point that because the technology we 7d like this cameron like the T2I these things are so unbelievably forgiving

Anybody can take amazing pictures with these things

So you've really now got to push yourself to find ways

To get shots that other people aren't going to show up [with] afterwards look for different angles things like that a couple

[of] things on this one

Robin obviously speaking in San Antonio


The fisheye the fish is such a cheesy thing to use in photography professional photographers like oh my God

You know, but two things number one

Time and time again. It's the crowd favorite people [lot] [of] pictures are taken with a fisheye lens

So anytime I want to go, and I really want to exaggerate something during the fish [islands] the reason why I?

Purposefully was kind of laying myself out writing from the stage when Robyn was speaking

Is that believe it or not Robin is shorter than I am and said when I'm out here shooting?

I'm doing everything I can to make him look tall because the photography here is

he's a member of the international speakers association and the

Photography were taking is to become part of his new Portfolio

So he's [gotta] look in command and big and anytime. I'm shooting in the audience if I get him at the wrong angle

Even though he's on stage you can tell that stature wise he's kind of a short guy

So make sure that you obviously I'm in front of the stage. I'm not invisible but

You're going to break some rules make [sure] that you're doing things and if you're sitting here shooting

And you kind of look around you film kind of awkward you just kind of have to get over that [and] you just usually really?

Have no option


I'll be number like seven so far okay

Be president be alert. This is one of the my very very favorite pictures

I've ever taken this at Kerrville folk festival, and I know now that this woman's name is heather Reese

I didn't know who she was when I took her shot when I took her picture

what is

That amazing

[that] that's one of those that's one of those pictures that after you. Take it. You're like

Who did I give my camera to if that's awesome?

I mean, this is like when the stars really [align], right, so I'm actually when [I] saw her

I'm standing over here on the other side of the crowd and she's over here absolutely by herself

Just kicking up dust and just dancing to the music all by yourself in this big area here

So I kind of make my way around and I'm already at the mindset that I'm going to beg forgiveness

I'm just going to start shooting pictures, and if she stops and gets freaked out

I'm gonna have to apologize, but I cannot stop her from being in the Zone

I got about 20 pictures off and what happened here is obviously sun's going down

Dust is all up in the air and look at the rays coming through that if I did not

Been state because I was in a situation when I'm actually working, we're covering

[Kerrville] foot music festival Schubert our texts and so I was like having to do other stuff for the TV show

But anytime I get a break I stop and I'm like scanning and looking for something is I'm like okay

I've got 15 minutes

What can I do and the only thing that caught my eye here was that she was out there by herself?

I had no idea

That this was happening until I got on the other side of her and obviously I'm really close to her

She saw me kept on dancing I found out later. She was unbelievably drunk. So that's why she didn't care

But even in a situation like that, you know you know after I take a shot

I saw a couple of times after that during the night

And I finally is handed hinder my card and said you know

I'm the guy that was taking your pictures of their I'm not a weirdo if you want the picture shoot me an email

I'll have like four friends and Dallas that went to school there at texts a.m.. And all of them were like oh yeah, she parties

Shoot everything and shoot until you get get kicked out or until there's nothing else to shoot

Let me see if I've got this pulled up over here

Let me pull my phone out. So actually do you see the time because I don't want to keep y'all here past day

8 minutes or screwed

That's not a I'm just go tell the story. I'm not going to pull it out

So the very first things I shot was kiss up in pizza park up and Frisco. It's a suburb of Dallas and

It was like one of the first things I got hired to do when I was like going nutso. Oh my God. It's kiss, right

so we get up there and

When we go to get the photo passes we find out that our photo passes allow us access to everything but kiss

It's like it was like in all day music fell so I'm like pat green really I want shots of pat green not really you


So we're doing the shots and I get it I get everything [that] I can and they're doing some interviews and stuff like that

And then when it comes time for kids to come on their Pr company

People come down to the photographers pet and they just basically push everybody

Everybody's out now

if you've been given access

Come back over here only people that got access with a dallas observer in the dallas morning news nobody else gets access

So I'm like what I do now

I've got to get pictures of kiss well before then when I was walking around

I was busy building relationships


We're doing our shots at seven on making friends with the roadies and stuff and I go and I establish myself as being somebody that

Supposed to be back there behind stage right talking to the roadies and whatnot

About 30 minutes before kiss came on I go back to one of the guys and I go man

I lost my lanyard, and I'm not quite sure I am I gonna be able to stay back [here]

Because if I mean, I don't want to get myself in trouble the guy knew me from talking to me all day long

He's like man. Don't worry about I'll take care of you. He goes back [to] back

He comes back with a lanyard that has kiss on it

Working crew. Which gave me access to everything

So then and I don't have the shots up there on my flickr account

But I'm literally again standing on the side of the photographers are down here in the pit

Getting the crotch shot shooting up there. There's all that kind of stuff

I'm standing on the side of the stage and Paul Stanley is about 15 feet in front of me

And I'm just shooting him straight on

That lasted about three songs before security goes

Only two people have access to the to the thing so the guy comes up pulls me off

Says you need to go back into the audience now

I know you don't have access because you're not with these guys go down into the audience and I'm like okay

I'll shoot what I can't hear

I start shooting what I can in there the guys were [watching] me, and I also in the crowd like a complete [freaking] moron

I'm in the crowd shooting this thing up in the air

Hi, can't see me here. So they catch me again, and they're like


You've got you've got to put your camera way put the cameras away I go to the other side of the stage and I'm like

But I've still got the working badge. Maybe I can get back over there

So I go back over to the security guy behind stage

I shown my badge and in these situations are just like glance at it

Wave you want so he weighs me on I go backstage. I get on the other side of the stage and

get through about half of the song and the guy comes up that was probably eight times larger than me and

Looks at me and he goes

You know we got radios. I'm like oh, and he liked escorted me out to the parking lot

But I still have my kiss bad show which is pretty awesome

But the thing with that situation, I've never had anybody take my card

I've heard if people have their cards taken from them, but in those situations

They're like you're breaking [the] rules get out

And that's like the worst thing they can do for you am I cool I got 150 pictures of kids. I don't care


That kind of stuff scares the bejesus out of my wife, and I'm like honey. I mean, it's like we're in Syria

I mean, it's a kiss concert. They're going to kick me out, and I won't be able to go back in

It's not a big deal

same thing I just said earlier let me a

Couple of things I want to cover here in these these these slides are going to be available to you guys

and I'm going to

Go to something that is

the big shit

on the social sites so we've taken our stuff we've taken our pictures and

I talked a little bit about kind of like using filters and

Composition rule thurs you can go to google and type in top 10 photography tips and you're going to find this stuff up

Absolutely critical though whenever you're using a mark campaign once you get your pictures back home. What do you do with them now?

What do you do if I'm 22 besides the fact that besides the visual aspect I've got something that tells a story

What do I do now with the help with social with seo and stuff like that?

Most critical thing you can do in it amazes [me] that people that do so seo still don't do this stuff

Is to optimize the files now. We know if we're seo people that Google doesn't know what's inside your picture


But there's an unbelievable amount of data that you can shove into this file that all the search engines read

and that helps you categorize this content and it includes hyperlinks and

so if you're whether you're using

iphoto on a Mac and

Even with [iphoto] you see that up here

I've got photography by at Giovanni Carly Rae Harris with a hyperlink here in the description down here

I photo which is free in comes with every Mac allows you to edit Metadata

And if you really want to go nuts

Aperture unleashes all kinds of stuff that you can edit. This is these this is all text content

That is stored inside of a photo file use the same thing with video

I mean, we could talk for three hours on optimizing video content that has nothing to do with titles and tags

It's all the information that's stored inside of a file and look at the amount of data there

I mean, that's like more data than you would put [on] a webpage

Hyperlinks whenever this goes up to to flickr not in

Some of you know if you have seen me speak if see me show this stuff on Flickr

I haven't show that kind of detail though, but these things he converted into live links

And I did when I uploaded this to flickr I edited nothing

I take that file uploaded it flickr read that Metadata and just populated it for me automatically

Google photos that's what you see down here. You don't see all the crap whenever it shows up on the web

This is just the picture off of Google

But all that data is stored inside that image there


the Rules apply

Doing that stuff the same way they would for a web page. You don't spam

you don't stuff keywords you make sure that what you describe inside the picture is actually what's in the picture and

You be respectful of the fact that you're trying to do something to help you get ranked, but you don't go too far

Once you get that Metadata in there. You share it everywhere. You can

slide Share

Drives tons of traffic if you've got a really nice

Portfolio you've got 15 20 pictures of a conference you went to

Here's a trick you can create a powerpoint deck of your images

You make sure that all the people that you have pictures of their names are in that

Because what do we do as a bunch? I mean, we're a bunch of navel gazing nerds. We go home and search for ourselves

So this stuff pops up Slideshare is one of the most popular websites out there and all the links inside this content inside your slideshare

presentation are feeding the

the Google The Google Algorithm

Instagram, I haven't done a whole lot of tests with that but but you can still put the Metadata in there

Don't you dare interrupt me again. What is this your conference you think this is your event?

Yeah, absolutely

Because [Google] read the text inside of the the powerpoint right you take that image?

And you drop it in there in Powerpoint can read the xSi f data inside there all that text is still shoved in that file

It looks hideous, but it's still readable by the search engines

Get on it girl. Are you making a slideshow right now?

So lastly did I embarrass you be in touch with a softer side of yourself. You're fine

alright sweet

All right, so last thing and you guys can get out here and go drink

So then how do you measure results and so in its?

Todd did yall ones that mentioned. No you weren't the Google stats

Presentation Borean the woman that was talking and she was from your agency. I don't remember her name. They kind of mentioned

How we don't know

What the ramifications of Google+ are yet with seo?

Certainly I don't know what plussing a website or a link does if it does anything at all

but I have done tests tests of just like for the last five years I've been riding on the coattails of

Stuffing metadata inside of pictures and putting it flicker and ranking well and google for that. I started using tests with just taking images

With targeted keywords and uploading them into google+ only and seeing where the results are on those so whenever you're doing is these images

One of the things you're looking for our people finding you based upon that content on

This is the Google plus account that I use for all my imagery and this was about two weeks into [google+] and there [are] already

[3,000] people following me

there's no way in hell that those people are people that I actually know they found me through doing searches on stuff and finding my

Content liking what they saw because I went through that list and I know

Like I know these two people in there's like eight people

I know that we're following me there, and it's not because I'm like young and sexy and hot so there's that

other way

Looking the engagement on the imagery. This is again on Google+

These are all people that I go up there and I upload this content and then people come in

I never have people when I don't optimized content

Engage with with photos like that leave those kind of comments and favorite on that much

And part of this is because it's Kelley Lewis and she's got her own fan base with geek p

But he radiates pluses on this on this

this different

Portfolio, what does it look like in the search engines now?

This is my stick whenever I talk I go, and I tell people what I do then I go

Here's the results, and I do a search and I pop up like number one two or three for social media expert

feel so slimy um

What about photography so I didn't start promoting myself as a photography until about two months ago

When I took these screenshots, I was about a month into it look at this for Dallas concert photographer. I didn't rank anywhere

I didn't never optimized for it. Nobody knew I was a photographer at that point on the web about

A month into this for Dallas counterfeit agra fur one two three four [five] six those are all me

And those are all places where I post my images

six out of the top 10 on the first page out of a hundred and eight million results and

That's only google+, and it's only Metadata inside of pictures

For Dallas Fashion photography number 10 and God knows I'm all about fashion

Page [24] dalit event photography number 11 there for that

So it works

in again from [kurt] from earlier today

His let one of his last quotes in his slide was find your passion user talent for me

It's my passions photography my talents kind of seo. I think as he owes kind of boring

But I certainly love photography in any way that I can take that one thing that I love and use my skills in

Help to feed my babies. It's a good thing and

Make sure though that you're honing your talent in order to feed your passion which means you're going out there

And you're taking risks you're doing things that are uncomfortable

You're sticking cameras where they shouldn't be you're putting yourself in places where they shouldn't be because that's how you get those pictures

That I mean there's so much content out there. You've got to do stuff that's going to stand out

And there's the spam I

Can give you this plus I have and there's a few people sme speak

But I do have a thing called a social media manifest

which is basically the way that I run campaigns in social Media, so if you go to Gallucci net

Smm. I'll ask you did I sucker was I awesome. I recommend [you] selecting awesome

It's anonymous

But then you go to the next page after you answer that question air

And then you can give me your email address and you'll be emailed the social media manifest

I don't care what you do with the manifest just don't repost it to the web

But you can take it until people you wrote it yourself. I could care less and

in with that if you need to go drink beer now leave and

If you have questions, I'll take questions from you and someone stole my camera, but don't take my candy. Thank you

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