Every website can use a little extra functionality to boost readership and increase conversions. John-Michael Oswalt (schipul.com/people/john-michael-oswalt/) from the Schipul programming team dives into some actionable ways you can grow a reflexive site using basic tools.

His SchipulCon 2011(schipulcon.com) presentation covers the importance of making your content work everywhere as well as the common ways to display content across a Tendenci 5(tendenci.com) website and other CMS based websites.

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