Content Management System purpose-built for nonprofits provides "absolute control"

AAMA.jpgHOUSTON, June 25, 2013 – The Association for the Advancement of Mexican Americans (AAMA), which inspires and empowers at-risk Latinos to pursue their potential and achieve success, today announced the launch of its upgraded website, The site is powered by Tendenci (, the open source Content Management System (CMS) for nonprofit organizations (NPOs).

To give NPOs such as AAMA greater control over their online presence, Tendenci CMS was released as an open source product last year. AAMA's upgraded website was designed by Schipul - The Web Marketing Company (, a leading Web marketing and software development company based in Houston.

"With Tendenci, we have absolute control over all our content – from the rotator on the home page to way events are promoted," said Kathryn Butcher, vice president, public relations with AAMA. "We want to encourage frequent visits from people who care about at-risk Latinos, so the new website is dynamic and designed to be updated frequently. We are very pleased."

Like many nonprofit organization websites, the AAMA site needs to interact with multiple audiences without being confusing or overly complicated. In addition to the main website that provides information to volunteers, financial contributors and others interested in helping Latinos become productive contributors, the upgrade included the development of a subsidiary site for AAMA's Sanchez Charter School, which provides critical information to current and prospective students and their families.

"It was essential that the website make it easy for the school staff to take ownership of their own content without sacrificing consistency with the main AAMA site in terms of branding or how the story is told," said Butcher. "The Schipul team came up with a good solution that ensures the school site can focus on things that matter to the school community and the main AAMA site can focus on the overall mission of the organization."

The website features prominent buttons encouraging visitors to donate and to sign up for AAMA's newsletter. It utilizes Tendenci's calendar event management capabilities to promote and manage registration and payment (when applicable) for upcoming events. The upgraded website also features digital media management package that makes it easy for the association to upload and share photos as well as a job board for posting positions and easily searching for listed jobs.

Tendenci CMS has more than 1 million users and currently powers hundreds of websites for nonprofit organizations and associations around the world, including Metropolitan New York Library Council (, Houston Technology Center ( and Komen Houston (

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Open Source Tendenci CMS ( system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul's clients include the Houston Affiliate of Susan G. Komen for the Cure®, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at and

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