Our own Aaron Long will be speaking at this year's annual meeting of the National Parent Technical Assistance Center (NPTAC).
Aaron will speak on two topics:
Session: Level Up Your Online Fundraising
Thursday July 11 9 AM - 10:15 AM
Is your website driving away your donors? Are you trying to figure out how to translate engaging supporters on social media like Twitter and Facebook into donations? Do you want to learn how to motivate more people to donate on your website? Many nonprofit organizations struggle to attract new donors and sponsors from their online fundraising efforts. A recent Nielsen Usability study of nonprofit websites reported that almost half of nonprofit websites actually have elements that drive potential donors away.
In this session, Aaron Long – Vice President of Client Services at Schipul The Web Marketing Company in Houston Texas – will explain the psychology of what people are looking for online and what will make them take action and donate on your website. Aaron will share best practices and lots of real examples from his work with nonprofits successfully using the psychology of web marketing in combination with their social media, email newsletters, and offline efforts to drive donations.
You’ll walk away with ideas and tips you can start implementing right away to improve your online fundraising!
Session: Your Brand is Out of Control
Thursday July 11 10:30 AM - 12 PM
Over 1 billion people worldwide are active on Facebook. They are your friends, family, employees, and bosses. Now that social media and staying connected is commonplace, your web audience controls a piece of your brand in their conversations on Facebook, Twitter, Blogs, and more. What are the pros and cons of this loss of control? How do you navigate the waters of social media and steer the conversation? Join Aaron Long from Schipul - The Web Marketing Company in Houston as he addresses the social network boundaries and etiquette that come along with constant connection and interaction along with ways your company or organization can utilize those to your full advantage. Aaron will share best practices and lots of real-world examples from his over 15 years working with clients. Expect to hear tips on transparency, branding, dealing with negative feedback, and what you can do to be prepared if things go wrong.
Learn More about NPTAC at parentcenternetwork.org!