The website is running, the numbers are coming in and it all looks great! But, now what? Google Analytics and other web analytics tools provide valuable and ongoing information about the metrics of your visitors and how they find your site. Let our Schipul Team help you understand the numbers and what actionable items this presents for updates to your website.
We will cover:
- How to setup Google Analytics
- How to access reports
- Basic Metrics and what they mean
- Top Content and Keywords driving traffic
- Setting up Measurable Goals
- Understanding visitor trending
- Adding Custom reports and data comparisons
- Benchmarks - what do all these numbers mean?