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Ed Schipul // CEO and President

Tendenci Inc dba Schipul - The Web Marketing Company
11757 Katy Freeway, Suite 930
Houston, TX   77079

Employment

2013- Present

Tendenci Inc 
Founder, CEO, President 

Texas / California

1997-2013

Schipul - The Web Marketing Company
Founder, CEO, President 

 Texas / California

1995-1997

Lyondell
Computer Analyst 

Houston,
Texas

1993-1995

Universal Computer Systems
Regional System Consultant 

Houston,
Texas

1991-1993

Circuit City Stores, Inc.
Operations Manager 

Houston,
Texas 

Education

Texas A&M University
B.S. Political Science // Minor in History
(1990)

College Station,
Texas

St. Mary’s University
Studied Electrical Engineering and Computer Science,
(1985 – 1986)

San Antonio,
Texas

Academic Affiliations

Houston Community College
Adjunct Instructor, 1994 - 1998, Technology Advisory Board Member,2000 – 2012

Houston,
Texas

C. T. Bauer College of Business at the University of Houston
Guest Lecturer for the MBA College, 1998 – Present

Houston,
Texas

Texas A&M, Mays Business School
Guest Lecturer (Advertising and Leadership), 2005 & 2006

College Station,
Texas

University of Houston
Guest Lecturer (Entrepreneurship), 2006, 2011, 2012, 2013

Houston,
Texas

Rice University
Guest Lecturer (Advertising, Interactive Design): 2006 - 2011

Houston,
Texas

Professional Membership and Activities

American Marketing Association
Houston Technology Center
American Advertising Federation
Only in Houston
NetSquared Non Profit Technology, Houston chapter leader
Houston Area League of PC Users
Houston World Affairs Council
National Eagle Scout Association 

Publications

Articles
Schipul, Ed. "Finding Creativity in This Age of Disruption" PR Strategist 16 October 2014.
Schipul, Ed. "Thinking Men Think and Therefore Change Their Minds" The Houston Chronicle 8 December 2011.
Schipul, Ed. "The Most Beautiful Moments at the Renaissance Festival. EVER." The Houston Chronicle 10 November 2011.
Schipul, Ed. "Being on Track with Your Life" The Houston Chronicle 28 September 2011.
Schipul, Ed. "Perceived American Narrative on Islam" The Houston Chronicle 8 September, 2011.
Schipul, Ed. "War of Words: Social Media's Role in Inciting Revolutionary Change" Public Relations Tactics April, 2011.
Schipul, Ed. "Recruit and Retain the Best Talent: Why Companies Should Encourage Personal Brands."  PRSA The Public Relations Strategist Winter 2010: 16-17
Schipul, Ed. "More Breasts and less Violence." The Houston Chronicle 10 December 2010. 
Schipul, Ed. "Social Objects: This Article Will Improve Your Sex Life (Please Retweet)." PRSA The Public Relations Strategist Fall 2010: 22-24
Schipul, Edward. "Bankruptcy and the Unforgiving Servants." The Houston Chronicle 2 July 2010.
Schipul, Edward. "Accelerating Fundraising Through Social Media. " Nonprofit World  May 2010.
Schipul, Edward.  "The Personal Brand Era Cometh." The Houston Chronicle 8 October 2009.  
Schipul, Edward.  "Social Media Programs: Cultivate, Don't Control."  PRSA Public Relations Tactics 5 January 2009.  
Schipul, Edward.  "Don't be a Target: Website Compliance with ADA Accessibility."  Houston Business Journal 2 November 2007

Schipul, Edward.  “Winning over Web Users.” Association News April 2006: 45
Schipul, Edward.  “Emerging Web Site Technologies Enable Two-Way Communication.”  Houston Business Journal 21 April 2006: 14B
Schipul, Edward.  “The Web’s Next Generation: Web 2.0.”  PRSA Public Relations Tactics March 2006: 23
Schipul, Edward.  “Lure New Patients with Search Engine Ads.” Physicians Money Digest August 2005: 23
Schipul, Edward.  “Search Engine Marketing Allows Targeted Outreach.”  PR Week 8 August 2005: 6
Schipul, Edward.  “Adopt the Latest Results-Tracking Technologies.”  PRSA Public Relations Tactics November 2004: 18
Schipul, Edward. “Advertisers Should Not Overlook the Power of Internet Marketing.”  Houston Business Journal 28 May 2004: 29

Expert Source
Crocker, Ronnie. "People Skills on the Internet." Houston Business Journal 15 July 2011.  
Bradford, Nicole. "Race To Recruit Right Employees Heats up During Rapid Growth."  Houston Business Journal 26 September 2008.
Sixel, L.M.  "Works Play Variety of Roles During a Storm." Houston Chronicle 12 September 2008.
Warren, Karon.  "Business of Blogging."  QSR Magazine September 2008.
Buggs, Shannon.  "Business of Giving: Nonprofits Should Make Use of Social Networking."  Houston Chronicle 4 July 2008.
Wollam, Allison.  "Global Deal in the Stars for Orion." Houston Business Journal 3 June 2008.
Rosenberg, Joyce M. "Disaster Planning for Small Businesses."  Associated Press 26 May 2008.
Saffir, Leonard (2006).  “Internet Public Relations, the New PR”, PR on a Budget:  Free, Cheap and Worth the Money Strategies for Getting Noticed (Kaplan Business: New York), pp. 143 - 146
 

Expert witness

Kiva Kitchen & Bath, Inc. v. Capital Distributing, Inc. et al
Federal Civil Lawsuit Texas Southern District Court, Case No. 4:06-cv-02562
District Judge David Hittner, presiding
docket://gov.uscourts.txsd.4-06-cv-02562
Expert Witness for Plaintiff represented by Fulbright & Jaworski, LLP


Public Speaking

Invited speaker at advertising, communications, marketing, public relations and technology events, training seminars and conferences.  Recent public speaking engagements include:  
Oklahoma City PRSA (PRSA OKC) Keynote
“Crisis Communication with a Twist - the Evolution of Crisis Response"
Oklahoma City, OK
Indiana Society for Association Executives (ISAE)
Crowd Sourcing Information From Your Members 

Fort Wayne, Indiana

Open Source Convention (OSCON)
Making Your Open Source More Open - Conquering the Accessibility Challenge

Portland, OR

SXSW V2V 
Proprietary to OS: Giving Away $6M is Hard

Las Vegas, Nevada

Nonprofit Technology Conference (NTC)
Online Fundraising Strategies to Take Advantage of Your Donor Events

Washington, D.C.

SXSW Interactive 
Turning A Blind Eye to Good Usability

Austin,
TX

Chamber of Commerce Executives of Ohio (CCEO) 
2014 Trends in Association Online Marketing

Columbus,
OH

Open Source Convention (OSCON)
Old Developers Just Don't Get it. Yes They Do. No They Don't

Portland,
OR

International Association of Business Communicators (IABC) World Conference
How the mobile Web will change communication

Chicago,
IL

PRSA International Conference
Micro Blogs: How to Tell a Story on a Dime

San Francisco,
CA

PRSA Sunshine District Conference
Internet Famous in the Personal Brand Era

Jupiter,
FL

PRSA T3PR Conference
Welcome to the Personal Brand Era

New York,
NY

PRSA Travel & Tourism Conference

Opportunities and Trials in the Travel World to Leverage Personal Brands

Aspen,
Colorado

PRSA Georgia

The Personal Brand Era - Making Connections and Impact Through Individual Brands

Atlanta,
Georgia

AAF Amarillo

Growing Your Agency from the Inside Out

Amarillo,
Texas

Houston Association of Fundraising Professionals
Social Media for Fundraising Professionals
Houston, Texas
Southeast Texas Museum Association
Social Media and the World of  Curation
Houston, Texas
Texas Association Home Care Providers Conference 2009
How the Web Can Work For YOU! Using Social Media Marketing to Grow Your Organization
Houston, Texas
IABC Houston / United Way

Nonprofits and the Web:  May the (Social Media) Force Be With You

Houston, Texas

Clearpoint Creative

Ask an Expert: Free Forum on Social Media for Business

Houston, Texas

PRSA Travel & Tourism Conference

Social Media and the Houston Zoo: A PR pro’s look into powerful online marketing tools

Houston, Texas

PRSA Gulfstream
Social Media and Storytelling for PR people

Fort Lauderdale, Florida

Bill White for Texas Campaign
Social Media Training for Bill White's Senate Campaign

Houston, Texas

FreshArts Houston
Social Media for Arts Groups

Houston, Texas

Mom 2.0 Summit
Panel Moderation

Houston, Texas

Maryland Healthcare Strategy
Healthcare strategy for Social Media

Maryland

SXSWi Podcast
Non Profit Organizations and Social Media

Austin, Texas

LSACC Conference
Fundraising in a Social Media world

Woodlands, Texas

PRSA Charlotte
Social Media Marketing and Search Engine Marketing

Charlotte, North Carolina

Got Social Media Conference: Social Media for Non Profits - Tapping into motivations of The People to change the world around us with online technology

Houston, Texas

Greater Fort Smith Ad Club

Blogs, Podcasts, Wikis, oh my!  The ins and outs of growing your business online

Fort Smith, Arkansas

Greater Houston Partnership CEOpportunities Workshop
Using the Web to build your business and grow your community

Houston, Texas

10th District American Advertising Federation Leadership Conference
The Effective Web site – Is your Web presence helping or hurting?

Houston, Texas

BullDog Reporter National Conference
Revolution in PR Technology: How Blogs, RSS, Wikis and Podcasting Are Transforming Corporate Communications  

New York, NY

L.A., California

Central Michigan PRSA
Public Relations Technology workshop


Lansing,
Michigan

Phoenix IABC
The Public in the Machine – using latest online PR tools

Phoenix,
Arizona

Scottsdale CVB
Emerging Technologies for the Hospitality Industry

Phoenix,
Arizona

Houston IABC
Entrepreneurial Success on a Budget on the Internet

Houston,
Texas

Orlando PRSA
Trends in Public Relations Technology

Orlando,
Florida

NW Arkansas PRSA
Trends in Public Relations Technology

Fayetteville,
Arkansas

Tulsa PRSA
Trends in Public Relations Technology

Tulsa,
Oklahoma

Houston West Chamber of Commerce (HWCOC)
Web Marketing Design Fundamentals

Houston,
Texas

Oklahoma City PRSA
Using the latest tools that put PR in the driver’s seat!

Oklahoma City,
Oklahoma

Little Rock PRSA
Trends in Public Relations Technology

Little Rock,
Arkansas

Refresh Houston
Are you ready for online emergency communications?

Houston,
Texas

Houston Advertising Federation (HAF)
Increase Qualified Traffic Through Search Engines

Houston,
Texas

Memphis PRSA
Increase Qualified Traffic Through Search Engines

Lake Charles,
Louisiana

Lake Charles Advertising Federation
Ad Federation: Blogs, Podcasts and RSS: the New Online Marketing

Lake Charles,
Louisiana

PRSA Southwest District Conference
New technologies panel and PR technology seminar

Dallas,
Texas

Dallas PRSA
Trends in Public Relations Technology

Dallas,
Texas

American Creativity Association National Conference
Harnessing the chaos to encourage collaboration and engagement with latest online technology

Austin,
Texas

Texas Lottery Commission
Humans in the Machine:  Trends in Online Communication

Austin,
Texas

Offshore Technology Conference Marketing Seminar
Blogs, RSS and More – Harness the Power of the Internet!

Houston,
Texas

Texas Society Association Executives (TSAE)
Online Best Practices for Membership Management:

How Does Your Organization Measure Up?


Houston,
Texas

Houston Technology Center
Revving Your Search Engine Marketing Motor

Houston,
Texas

Houston Society Association Executives (HSAE)
Online Best Practices for Membership Management:

How Does Your Organization Measure Up?

Houston,
Texas

Direct Marketing Association of Houston
Best Practices for Membership Organizations Online

Houston,
Texas

Dallas - Ft. Worth American Marketing Association
Web Marketing 101 – Blogs, Wikis, Podcasts, Oh My!

Dallas – Ft. Worth,
Texas

Business Maker’s radio program
Business Maker’s Spotlight on Schipul – The Web Marketing Company

Houston,
Texas

Television Appearances

KPRC Local 2 - Beyond the Headlines with Kim Davis

  • Interview on Social Media and Hurricane Preparedness.
  • Panel on the the latest trends in Social Media.
  • Panel on the surge in Social Media's Popularity.

7/4/2010

11/25/2009

3/19/2009

ABC 13 Houston - City View with Art Rascon
Interview on what's next in tech for the new decade.

1/3/2010

Awards and Honors

Aggie 100 (2005, 2006, 2007, 2008, 2009)
Houston Fast 100 (2007, 2008, 2009, 2010, 2011)
Houston Fast Tech 50 (2004, 2005, 2010, 2011, 2012)
Houston Business Journal Book of Lists (2004-2009)
Schipul company WebAward (2005 & 2006)
Eagle Scout (1983)

Interests and Hobbies

Avid reader in sociology, politics, technology, photography, marketing and public relations topics
Web marketing and social technology advocate
Blogs:
Personal Blog: http://eschipul.com
Chronicle Blog: Ed blogs on The List on the Chron
Personal Reporting: CNN iReport Profile 
Photography: http://flickr.com/photos/eschipul
Twitter: http://twitter.com/eschipul/
Facebook: http://www.facebook.com/eschipul
Google+: https://plus.google.com/+EdSchipul/ 

World traveler
Music enthusiast
American Amateur Racquetball Association
Avid Tennis

Speaking Resources

 

Select Ed Schipul Public Speaking Videos

OSCON 2013 IGNITE TALK
 
ONLINE PRIVACY WITH SOCIAL MEDIA ON HOUSTON PBS
 
PREPARING FOR HURRICANE SEASON: POWER OUTAGES, SOCIAL MEDIA AND COMMUNICATION