Ed Schipul - Founder and CEO of Tendenci

Tendenci - The Open Source AMS
Houston & San Francisco



Tendenci, Inc.  (on github )
Founder, Chairman 

Texas / California


SOMA Robotics 
San Francisco, CA


Schipul - The Web Marketing Company
Founder, CEO, President 

Texas / California


LyondellBasell Chemicals
Computer Analyst 



Reynolds & Reynolds
Regional System Consultant 



Circuit City Stores, Inc.
Operations Manager 



Texas A&M University
B.S. Political Science // Minor in History

College Station,

St. Mary’s University
Studied Electrical Engineering and Computer Science
(1985 – 1986)

San Antonio,

Technical Skills

Confident: Associations Management Software, AWS, GCP, Azure, Cloud Architecture, Public Policy Dynamics, Analytics, Information Security, Python, Dockers, SQL, Postgres, GIS, PostGIS, VB, Microsoft SQL Server, Ubuntu, OSSEC, Kibana, Elastic Search, Log Management, Nagios, AWS, EC2, VPC, S3, Route53, VPN, DNS, WAF, IDS, IPS, Endpoints, S3, SES, SSH, SSL, Bash, Security, Propaganda, Cloud Hosting, Google Analytics, Tag Manager, Measurement, Testing, GIT, MS Project, Redmine, Zulip, Javascript, HTML, JS, LEDs, RapsberryPi, VMWare, Brushless Motors, ESCs, ROS, Simulators, Electronics Prototyping, Fashion Tech, Canon photography, Studio Lighting, Video Streaming, RC, Robotics, Full Stack Developer, Lockpicking

50% or Less Confident: AI, Bitcoin, Ethereum, Solidity, BlockChain, ICOs, Silicon Valley "People-ing", Kali, Metasploit, Neural Networks,

Academic Affiliations

Houston Community College
Adjunct Instructor, 1994 - 1998, Technology Advisory Board Member, 2000 – 2012


C. T. Bauer College of Business at the University of Houston
Guest Lecturer for the MBA College, 1998 – Present


Texas A&M, Mays Business School
Guest Lecturer (Advertising and Leadership), 2005 & 2006

College Station,

University of Houston
Guest Lecturer (Entrepreneurship), 2006, 2011, 2012, 2013


Rice University
Guest Lecturer (Advertising, Interactive Design), 2006 - 2011


Professional Membership and Activities

  • Infragard - Partnership for Protection
  • OSI - Open Source Initiative
  • EFF - Electronic Frontier Foundation
  • AUVSI - Association for Unmanned Vehicle Systems International
  • National Eagle Scout Association 
  • Aggie 100
  • American Marketing Association
  • Houston Technology Center
  • American Advertising Federation
  • NetSquared Non Profit Technology, Houston chapter Founder
  • Founders Institute

Publications by Ed Schipul

  • Schipul, Edward. "Finding Creativity in This Age of Disruption" PR Strategist 16 October 2014.
  • Schipul, Edward. "Thinking Men Think and Therefore Change Their Minds" The Houston Chronicle 8 December 2011.
  • Schipul, Edward. "The Most Beautiful Moments at the Renaissance Festival. EVER." The Houston Chronicle 10 November 2011.
  • Schipul, Edward. "Being on Track with Your Life" The Houston Chronicle 28 September 2011.
  • Schipul, Edward. "Perceived American Narrative on Islam" The Houston Chronicle 8 September 2011.
  • Schipul, Edward. "War of Words: Social Media's Role in Inciting Revolutionary Change" Public Relations Tactics April 2011.
  • Schipul, Edward. "Recruit and Retain the Best Talent: Why Companies Should Encourage Personal Brands."  PRSA The Public Relations Strategist Winter 2010: 16-17
  • Schipul, Edward. "More Breasts and less Violence." The Houston Chronicle 10 December 2010. 
  • Schipul, Edward. "Social Objects: This Article Will Improve Your Sex Life (Please Retweet)." PRSA The Public Relations Strategist Fall 2010: 22-24
  • Schipul, Edward. "Bankruptcy and the Unforgiving Servants." The Houston Chronicle 2 July 2010.
  • Schipul, Edward. "Accelerating Fundraising Through Social Media. " Nonprofit World  May 2010.
  • Schipul, Edward.  "The Personal Brand Era Cometh." The Houston Chronicle 8 October 2009.  
  • Schipul, Edward.  "Social Media Programs: Cultivate, Don't Control."  PRSA Public Relations Tactics 5 January 2009.  
  • Schipul, Edward.  "Don't be a Target: Website Compliance with ADA Accessibility."  Houston Business Journal 2 November 2007
  • Schipul, Edward.  “Winning over Web Users.” Association News April 2006: 45
  • Schipul, Edward.  “Emerging Web Site Technologies Enable Two-Way Communication.”  Houston Business Journal 21 April 2006: 14B
  • Schipul, Edward.  “The Web’s Next Generation: Web 2.0.”  PRSA Public Relations Tactics March 2006: 23
  • Schipul, Edward.  “Lure New Patients with Search Engine Ads.” Physicians Money Digest August 2005: 23
  • Schipul, Edward.  “Search Engine Marketing Allows Targeted Outreach.”  PR Week 8 August 2005: 6
  • Schipul, Edward.  “Adopt the Latest Results-Tracking Technologies.”  PRSA Public Relations Tactics November 2004: 18
  • Schipul, Edward. “Advertisers Should Not Overlook the Power of Internet Marketing.”  Houston Business Journal 28 May 2004: 29

Expert Source Experience

  • Crocker, Ronnie. "People Skills on the Internet." Houston Business Journal 15 July 2011.  
  • Bradford, Nicole. "Race To Recruit Right Employees Heats up During Rapid Growth."  Houston Business Journal 26 September 2008.
  • Sixel, L.M.  "Works Play Variety of Roles During a Storm." Houston Chronicle 12 September 2008.
  • Warren, Karon.  "Business of Blogging."  QSR Magazine September 2008.
  • Buggs, Shannon.  "Business of Giving: Nonprofits Should Make Use of Social Networking."  Houston Chronicle 4 July 2008.
  • Wollam, Allison.  "Global Deal in the Stars for Orion." Houston Business Journal 3 June 2008.
  • Rosenberg, Joyce M. "Disaster Planning for Small Businesses."  Associated Press 26 May 2008.
  • Saffir, Leonard (2006).  “Internet Public Relations, the New PR”, PR on a Budget:  Free, Cheap and Worth the Money Strategies for Getting Noticed (Kaplan Business: New York), pp. 143 - 146

Expert Witness Federal Court

Kiva Kitchen & Bath, Inc. v. Capital Distributing, Inc. et al
Federal Civil Lawsuit Texas Southern District Court, Case No. 4:06-cv-02562
District Judge David Hittner, presiding
Expert Witness for Plaintiff represented by Fulbright & Jaworski, LLP
Lanham Act, Google Webmaster Guidelines, Blackhat SEO, Website Forensics Researcher

Public Speaking Experience

Invited speaker at advertising, communications, marketing, public relations and technology events, training seminars and conferences.  Public speaking engagements include:  

Select Ed Schipul Public Speaking Videos


Oklahoma City PRSA (PRSA OKC) Keynote
Crisis Communication with a Twist - the Evolution of Crisis Response

Oklahoma City, OK

Indiana Society for Association Executives (ISAE)
Crowd Sourcing Information From Your Members

Fort Wayne, IN

Open Source Convention (OSCON)
Making Your Open Source More Open - Conquering the Accessibility Challenge

Portland, OR

Proprietary to OS: Giving Away $6M is Hard

Las Vegas, NV

Nonprofit Technology Conference (NTC)
Online Fundraising Strategies to Take Advantage of Your Donor Events

Washington, DC

SXSW Interactive
Turning A Blind Eye to Good Usability

Austin, TX

Chamber of Commerce Executives of Ohio (CCEO)
2014 Trends in Association Online Marketing

Columbus, OH

Open Source Convention (OSCON)
Old Developers Just Don't Get it. Yes They Do. No They Don't

Portland, OR

International Association of Business Communicators (IABC) World Conference
How the Mobile Web Will Change Communication

Chicago, IL

PRSA International Conference
Micro Blogs: How to Tell a Story on a Dime

San Francisco, CA

PRSA Sunshine District Conference
Internet Famous in the Personal Brand Era

Jupiter, FL

PRSA T3PR Conference
Welcome to the Personal Brand Era

New York, NY

PRSA Travel & Tourism Conference
Opportunities and Trials in the Travel World to Leverage Personal Brands

Aspen, CO

PRSA Georgia
The Personal Brand Era - Making Connections and Impact Through Individual Brands

Atlanta, GA

AAF Amarillo
Growing Your Agency from the Inside Out

Amarillo, TX

Houston Association of Fundraising Professionals
Social Media for Fundraising Professionals

Houston, TX

Southeast Texas Museum Association
Social Media and the World of  Curation

Houston, TX

Texas Association Home Care Providers Conference 2009
How the Web Can Work For YOU! Using Social Media Marketing to Grow Your Organization

Houston, TX

IABC Houston / United Way
Nonprofits and the Web:  May the (Social Media) Force Be With You

Houston, TX

Clearpoint Creative
Ask an Expert: Free Forum on Social Media for Business

Houston, TX

PRSA Travel & Tourism Conference
Social Media and the Houston Zoo: A PR Pro’s Look into Powerful Online Marketing Tools

Houston, TX

PRSA Gulfstream
Social Media and Storytelling for PR People

Fort Lauderdale, FL

Bill White for Texas Campaign
Social Media Training for Bill White's Senate Campaign

Houston, TX

FreshArts Houston
Social Media for Arts Groups

Houston, TX

Mom 2.0 Summit
Panel Moderation

Houston, TX

Maryland Healthcare Strategy
Healthcare Strategy for Social Media


SXSWi Podcast
Non Profit Organizations and Social Media

Austin, TX

LSACC Conference
Fundraising in a Social Media World

Woodlands, TX

PRSA Charlotte
Social Media Marketing and Search Engine Marketing

Charlotte, NC

Got Social Media Conference: Social Media for Non Profits
Tapping into Motivations of The People to Change the World Around Us with Online Technology

Houston, TX

Greater Fort Smith Ad Club
Blogs, Podcasts, Wikis, Oh My! The Ins and Outs of Growing Your Business Online

Fort Smith, AR

Greater Houston Partnership CEOpportunities Workshop
Using the Web to Build Your Business and Grow Your Community

Houston, TX

10th District American Advertising Federation Leadership Conference
The Effective Web site – Is Your Web Presence Helping or Hurting?

Houston, TX

BullDog Reporter National Conference
Revolution in PR Technology: How Blogs, RSS, Wikis and Podcasting Are Transforming Corporate Communications  

New York, NY
Los Angeles, CA

Central Michigan PRSA
Public Relations Technology Workshop

Lansing, MI

Phoenix IABC
The Public in the Machine – Using Latest Online PR Tools

Phoenix, AZ

Scottsdale CVB
Emerging Technologies for the Hospitality Industry

Phoenix, AZ

Houston IABC
Entrepreneurial Success on a Budget on the Internet

Houston, TX

Orlando PRSA
Trends in Public Relations Technology

Orlando, FL

NW Arkansas PRSA
Trends in Public Relations Technology

Fayetteville, AR

Tulsa PRSA
Trends in Public Relations Technology

Tulsa, OK

Houston West Chamber of Commerce (HWCOC)
Web Marketing Design Fundamentals

Houston, TX

Oklahoma City PRSA
Using the Latest Tools That Put PR in the Driver’s Seat!

Oklahoma City, OK

Little Rock PRSA
Trends in Public Relations Technology

Little Rock, AR

Refresh Houston
Are you Ready for Online Emergency Communications?

Houston, TX

Houston Advertising Federation (HAF)
Increase Qualified Traffic Through Search Engines

Houston, TX

Memphis PRSA
Increase Qualified Traffic Through Search Engines

Lake Charles, LA

Lake Charles Advertising Federation
Ad Federation: Blogs, Podcasts and RSS: The New Online Marketing

Lake Charles, LA

PRSA Southwest District Conference
New Technologies Panel and PR Technology Seminar

Dallas, TX

Dallas PRSA
Trends in Public Relations Technology

Dallas, TX

American Creativity Association National Conference
Harnessing the Chaos to Encourage Collaboration and Engagement with Latest Online Technology

Austin, TX

Texas Lottery Commission
Humans in the Machine: Trends in Online Communication

Austin, TX

Offshore Technology Conference Marketing Seminar
Blogs, RSS and More – Harness the Power of the Internet!

Houston, TX

Texas Society Association Executives (TSAE)
Online Best Practices for Membership Management: How Does Your Organization Measure Up?

Houston, TX

Houston Technology Center
Revving Your Search Engine Marketing Motor

Houston, TX

Houston Society Association Executives (HSAE)
Online Best Practices for Membership Management: How Does Your Organization Measure Up?

Houston, TX

Direct Marketing Association of Houston
Best Practices for Membership Organizations Online

Houston, TX

Dallas - Ft. Worth American Marketing Association
Web Marketing 101 – Blogs, Wikis, Podcasts, Oh My!

Dallas/Ft. Worth, TX

Business Maker’s radio program
Business Maker’s Spotlight on Schipul – The Web Marketing Company

Houston, TX

Television Broadcast Panelist Appearances

KPRC Local 2 - Beyond the Headlines with Kim Davis

  • Interview on Social Media and Hurricane Preparedness.
  • Panel on the the latest trends in Social Media.
  • Panel on the surge in Social Media's Popularity.




ABC 13 Houston - City View with Art Rascon

  • Interview on what's next in tech for the new decade.


Awards and Honors

  • Aggie 100 (2005, 2006, 2007, 2008, 2009)
  • Houston Fast 100 (2007, 2008, 2009, 2010, 2011)
  • Houston Fast Tech 50 (2004, 2005, 2010, 2011, 2012)
  • Houston Business Journal Book of Lists (2004-2009)
  • Schipul Company WebAward (2005 & 2006)
  • Eagle Scout (1983 

Ed Schipul in Social Media

Interests and Activism

Avid reader in sociology, politics, PR, history, entrepreneurship, business, hacking, infosec, cloud computing, software, hardware, social good, photography, marketing and public relations topics.

  • World traveler
  • Politics & History (Independent)
  • Roboticist (build, break, repeat)
  • Programmer (Commodore through the latest Cloud Supercomputers at AWS, GCP and AZURE)
  • Photographer (examples)
  • Drone Builder and Pilot (build, break, repeat) (aerial photos)
  • American Amateur Racquetball Association 
  • Darts
  • Billiards
  • DEFCON Attendee

Speaking Resources for Download

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