Association Management Software Articles


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Your Web Site Needs to “Ask for the Business”

Your Web Site Needs to “Ask for the Business”

This article addresses the most basic of marketing concepts, making it easy to contact you. It is the sixth article in a series on the web marketing that will increase the conversion rate of web site visitors, to web site buyers. For most businesses, purchasing your product or service online is not viable, which makes earning the trust of your site visitor and obtaining permission to continue the dialog the primary goal of your web site.  That means your web site visitor has to contact you using one of four different methods: An inbound phone call to your business Submission of a contact form or a mini-contact form An e-mail with an unstructured request A physical visit to your place of business Give them your phone number over and over Telephone leads, or “call ins,” are generally of a higher quality …

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