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7 News Articles Found

North Carolina Coalition to End Homelessness Releases Revamped Tendenci Website Following Hurricane Florence

Houston, TX — October 4, 2018

The North Carolina Coalition to End Homelessness, NCCEH, serves as an advocacy group and central resource for agencies,organizations and individuals that address the needs of the homeless residents of North Carolina. The recently upgraded Tendenci website has been critical to collection and dissemination of information following the devastation of Hurricane Florence.

NCCEH screenshot on ipad display

Mobile responsiveness was crucial to the design of the new site in order to deliver an optimal user experience to NCCEH members and constituents. The added challenge for the Coalition was the enormous amount of information they host and determining the best way to structure their resources for ease of access and maintenance. NCCEH relied on the feature-rich Tendenci Content Management System (CMS) to build an engaging interface that makes information readily accessible.

Using Tendenci Events, NCCEH hosts a variety of informational meetings, trainings and community events. The flexibiilty of the Events module allows NCCEH to post both paid and free events, collecting registrations and payments online when needed. Event reminders, rosters, invoicing reports and quick addition of offline registrations makes event management simple and complete.

NCCEH is supported by the community it serves. A multi-tiered Membership structure provides price points that support various levels of donation and support. The Coalition has individual members, premium members, and organizational memberships for supporting associations based on their operating budgets. Dialogue Groups provide self-selected inclusion in discussion groups with other members for support and knowledge sharing. 

Fully committed to their members, NCCEH also hosts a Job Board and accepts postings from the community. 

We are proud to partner with NCCEH on their mission to end homelessness and are excited to see the many features of Tendenci implemented to serve their members.

View the North Carolina Coalition to End Homelessness Site Live

 

 

About Tendenci - The Open Source AMS
Headquartered in Houston with an office in San Francisco, Tendenci - The Open Source AMS. Tendenci is a revenue generating online tool with over one million users overall and earned a spot in Capterra's Top 20 Membership Management Software Products

Tendenci also powers the websites of the Rice University's Baker Institute for Public PolicyDePelchin Children's Center, and Americans Citizens Abroad, among hundreds of others. Tendenci also offers web design services and integrates other open source applications into the websites of its international client base. Tendenci Open Source powers websites that encompass a variety of NPO and industry segments around the world. Additional information about Tendenci - The Open Source AMS is available here.

 


Rice University Energy and Environment Initiative (EEi) Presents Transformative Solutions with New Website

The Energy and Environment Initiative at Rice University Redesigns their Website for Improved Access to their Research, Faculty and Areas of Focus


Rice University EEiHOUSTON, March 30, 2016
 –Tendenci (www.tendenci.com), the software development company spearheading the Tendenci Open Source platform for associations and other nonprofits (NPOs), is proud to release a newly-designed, mobile-responsive website for the Rice University Energy and Environment Initiative (EEi). The website, https://eei.rice.edu, promotes the initiative's focus on energy sustainability through the three pillars of accessibility, affordability and environmental responsibility. 

Charles D. McConnell, Executive Director of Rice EEi states:

“Our objective in launching this new site is to provide the most effective and complete insight into our Energy and Environment Initiative.  Our framework for Energy Sustainability is enabled by the transformative, multi-disciplined research teams at Rice that are interlinked with the industries and stakeholders within the energy marketplace.  We aim to develop relevant and impactful solutions to the grand energy challenges we face, and aspire to a site that is welcoming and informative to catalyze interaction with our Energy and Environment Initiative.”

Tendenci Open Source was released as an open source solution for associations and non-profits to give nonprofits and cause-related organizations greater freedom and control over their online presence.

The flexible Content Management System included with the Tendenci platform allows Rice EEi collaborators to easily add new information about the initiative with regard to the latest research and information about the key markets. With quick and easy inhouse management of site content, Rice EEi is able to highlight recent news, revise page content and post announcements using a simple, non-technical interface.

“We are excited about a new clean, fresh look that provides a welcoming face to our efforts, as well as, insight to our research, faculty, and areas of focus," says McConnell. "It is a welcome in and roadmap to our EEi team and the possibilities for transformative impact.”

Tendenci has more than 1 million users and currently powers hundreds of websites for non-profit organizations around the world, including the American Citizens Abroad organization (www.americansabroad.org), the Metropolitan New York Library Council (www.metro.org) and the Houston Technology Center (www.houstontech.org).

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About Tendenci
Headquartered in Houston with an office in Silicon Valley, Tendenci (www.tendenci.com) develops the Tendenci Open Source platform tailor-made for the unique needs of membership organizations including associations and other nonprofits. Tendenci is a revenue generating online tool with over one million users overall and just earned a spot in Capterra's Top 20 Membership Management Software Products. Tendenci powers the websites of the Rice University's Baker Institute for Public Policy, among hundreds of others. Tendenci also offers web design services and integrates other open source applications into the websites of its international client base. Tendenci Open Source powers websites that encompass a variety of NPO and industry segments around the world. Additional information about Tendenci is available at www.tendenci.com.

 


Dharol Tankersley of Schipul – The Web Marketing Company to Discuss Neuromarketing at 2012 Interactive Strategies Conference

Presentation to examine the inner-workings of human desire


Dharol Tankersley with SchipulHOUSTON, September 24, 2012 
– Marketing may not be brain surgery, but it appears to be getting closer. Schipul – The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company, today announced that Data Analyst Dharol Tankersley, PhD, will present, “Neuromarketing – What it is, What it can predict, and Where it falls short,” at the 2012 Interactive Strategies Conference. The theme of this year’s conference, presented by the Houston Interactive Marketing Association, is “Psych! Marketing to the Mind,” which explores why people make decisions and behave the way they do. 

Neuromarketers believe they can tap into the subconscious reactions people have to branding and advertising by analyzing brain activity and, by doing so, go a step beyond traditional research techniques. Tankersley spent 10 years as a cognitive neuroscientist designing and conducting studies of people’s brain activity during decision making and social interaction. As a graduate student at Duke University Medical Center, Tankersley was the lead study investigator in research that discovered that activation of a particular brain region predicts whether people tend to be selfish or altruistic. 

“I am excited that neuroscience is moving from the laboratory to Main Street – or at least to Madison Avenue,” said Tankersley. “We will discuss what neuromarketers are really measuring and showcase both the promise and limitations of neuroscience in addressing marketing problems. The more we use available tools to understand human desire, the more precisely and accurately we will be in predicting and potentially modifying humans wants.”

Companies such as A & E Television, CBS, Disney, Frito-Lay and Google, as well as some political campaigns, have used neuromarketing to test consumer impressions.

Although increased activity in the brain doesn’t necessarily mean increased preference for a product, the idea that marketers could seek to manipulate subconscious brain activity to sell products and services is not without its critics. Some consumer advocates have called the discipline, “brandwashing” – a combination of branding and brainwashing – because it tinkers with aspects of consumer behavior of which those consumers are not aware.

Keynote presenters for the 2012 Interactive Strategies Conference include Nikki Pfarr, a researcher and strategist at the Seattle-based product design company Artefact and Beverly Flaxington, author of “Understanding Other People: The Five Secrets to Human Behavior.”

The 2012 Interactive Strategies Conference will be held October 3, 2012 at Rice University’s Jones Graduate School of Business. Tankersley’s presentation is scheduled for 2:00 p.m. To register online, visit http://www.is-conference.com/register/.

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul’s clients include the Texas Medical Center, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.


Social Media Specialist Ed Schipul to Present “Uncommon Storytelling” to PRSA Gulfstream Chapter

FORT LAUDERDALE, April 20, 2009 – Social media tools have become essential for public relations professionals, but many still wonder how to get the greatest positive impact from these technologies. Social media and Web marketing specialist Ed Schipul, CEO of Schipul – The Web Marketing Company (www.schipul.com) will present, “Uncommon Storytelling: Putting the Relations Back Into Public Relations with Social Media,” at this week’s Public Relations Society of America Gulfstream Chapter luncheon.

 
Schipul will discuss how to leverage social networks such as Facebook, Twitter, Flickr and YouTube to accelerate PR success. He will also reveal the dos and don’ts of participating in online conversations.

“Virtually every week we see examples of companies that make serious mistakes or miss opportunities because they don’t understand the rules of engagement in the online environment,” said Schipul.

He points to Dominos Pizza as an example of an organization that was slow to embrace social media and paid the price for it. When videos were posted on YouTube showing Dominos employees doing disgusting things with food, Dominos kept a low profile, which hurt the company’s reputation.

“Hoping nobody is going to notice when potentially harmful conversations are happening online is a recipe for disaster,” said Schipul. “The good news is that used strategically, social media can help to create deeper and more meaningful connections between brands and their communities.”

Schipul’s presentation is scheduled for noon, Thursday, April 23, 2009 at JM Family Enterprises in Deerfield Beach. Advance registration is $20 for PRSA members and $30 for non-members. For more information, visit www.prsagulfstream.org.
 
 

About Schipul - The Web Marketing Company

Schipul - The Web Marketing Company developed and builds on the Tendenci association management application, which powers more than 400 web sites and over 500,000 interactive users worldwide. Schipul is based in Houston, and provides marketing services on the Internet to more than 300 organizations from a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Zoo, Reliant Park and the New York Chapter of the National Academy of Television Arts and Sciences, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.
 
 
 
 
 
 

Our Mission is to Connect and Organize the World's People. Do Good.

 


The Web's Next Generation: Web 2.0 - As published in PRSA Tactics March 2006 by Ed Schipul

pr_tactics.jpgIn the 11 years since the introduction of the first Web browser, the Internet has been considered an interactive communications tool, but we’re just beginning to unlock the Web’s ability to help us truly interact. Instead, most organizations still use the Web primarily to disseminate information.

That’s about to change thanks to a movement called, “Web 2.0,” a collection of emerging technologies that enable social networking by offering Web users the ability to add and edit Web content. It was initially referred to as “Consumer Generated Media,” but the label proved to be too restrictive for the sea change that has been occurring.

As illustrated by the blogs, video blogs (vlogs), podcasts and wikis, Web 2.0 is essentially a platform for sharing information of all kinds.

A Fundamental Change
In the past decade, search engines have turned the Web into an enormous user-driven and non-linear repository of information. Instead of the information source dictating how information is presented and consumed, the user is in charge.

The belief that the Web user should have some control is at the heart of Web 2.0. As the name suggests, these technologies are fundamentally changing the Web and how it is used.

Unfortunately, public relations practitioners have generally failed to grasp how this revolutionary change can be leveraged. Instead, most organization Web sites continue to mimic corporate brochures and still take a sequential approach to presenting their information. First we’ll tell you this, and then click here and we’ll give you that.

And even though the Web makes frequent updates possible, most corporate sites remain static for long periods.

In an environment in which Web users scan their favorite blogs daily, these old habits can signal to the market that your organization isn’t keeping up. On the flip side, numerous organizations have used blogs and podcasts in the past year to support their positioning as trendsetters.

Examples of Web 2.0
A great example of how everyone can have a voice and everyone can be part of the conversation is Wikipedia (www.wikipedia.com), the popular online encyclopedia completely generated, edited and updated by Web users. Not only is Wikipedia a great channel for getting your organization’s message out, the technology that makes it work is available to incorporate into your organization’s Web site.

Using wikis, an organization may enlist its customers to help collaboratively produce how-to guides for their products – or might present new product concepts in order to gather immediate feedback. Internally, wikis might be used to develop more user-friendly employee handbooks by encouraging employees to tinker with the wording.

Two other popular sites that illustrate the power of Web 2.0 technologies include Del.icio.us (http://del.icio.us/) and Flickr (www.flickr.com).

Del.icio.us describes itself as a collection of favorites. Essentially, the site’s community of users list Web sites that they like. It might sound innocuous, but in fact this knowledge sharing can be very powerful. Each time a user adds a favorite site, they choose a few words to describe the site, which is called “tagging.” For instance, possible tags for this article include: Web 2.0, public relations and social networks.

Public relations counselors can make del.icio.us a standard part of their PR program by establishing a list of favorites with their organization’s Web site and adding each news release, article or white paper as they are posted online. It’s hard to predict what might capture the attention of the user community.

Flickr, another quintessential web 2.0 site, shares many attributes with del.icio.us, except users generate the content in the form of uploaded photos. Users create tags to describe the images they like, which again offers a unique, current and relevant look into the minds of the publics we are working to reach and influence.

How to Get Started
Public relations strategists generally are behind the curve in terms of understanding how to leverage Web 2.0 technologies to achieve greater results through improved flexibility and cost efficiencies. However, it will be increasingly difficult to keep it business as usual in the midst of a technology revolution.

Following are a few specific steps you can take to get started:

  • Be willing to share control with the Web user – By giving Web users the ability to add and edit Web content, you can foster a community and build an indelible connection between the users and your brand. Even though you may prefer to control all aspects of their communications programs to the smallest detail, the true power of the Web only comes when you enable Web users to add and edit Web content. 
  • Build flexibility into your PR program – The real power of Web 2.0 technologies is they immediately tap into the attitudes and behaviors of Web users. To capitalize on this knowledge, develop PR plans that allow you to quickly adjust course and capitalize on opportunities the spring up.
  • Take responsibility for Search Engine Optimization (SEO) – Many PR Firms have finally discovered Search Engine Optimization (SEO) for press releases.  Tech savvy firms have been involved in SEO for years with their clients showing up in Yahoo news and attracting additional media coverage.  But Web 2.0 is more about gathering information for strategy formulation.  Helping your clients being an active part of the conversation even with sometimes over reactive bloggers.
  • Continually Listen and Analyze – Take advantage of the feedback loops in Web 2.0 technologies to keep tabs on what people are saying about your brand. Beyond that, examine the words and phrases used to describe your brand. You might find that the market views your products or services differently than you do, which can prompt a review of your positioning.   
  • Make it a point to experiment with emerging technologies – In the past year, numerous organizations have experimented with blogs and podcasts. This year, look for corporate vlogs and wikis to join them. They won’t be right for every organization, but learning and trying can be rewarding too.

If your organization is still approaching the Web the same way it has for the past decade, this should serve as a wakeup call. The wired world is changing.

Visitors to your Web site are no longer entering through your home page and flipping through the site as they would a brochure. They are using search engines to hunt for and transport them to specific bits of information.

Now, Web 2.0 is taking that user behavior a step further by transforming the Web into a platform for sharing information of all kinds – text, sound and images.

By tapping directly into the minds of the Web user, Web 2.0 technologies provide public relations counselors unfiltered information with which to create strategic solutions that resonate with their publics. Web 2.0 can help reveal what target publics really care about, in close to real time. This can be invaluable in helping ensure that messages and tactics are aligned with the interests and concerns of their publics.


Ed Schipul and BusinessMaker's Radio discuss technology business start-up

bizmaker_logo.jpgThe Businessmaker's Radio Show recently interviewed Schipul's CEO Ed Schipul as part of their focus on local entrepreneurial success stories.

Ed Schipul and Russ Capper discuss the trials and tribulations of starting up a technology business, surviving the Dotcom Bubble burst and growing a technologically savvy company.  

Be sure to tune in to the podcast to hear the history of Schipul - The Web Marketing Company, the importance of a recurring revenue model and just how far a little determination can take you.

Click here to listen to the Schipul technology business start-up interview


Ed Schipul to Present At Offshore Technology Conference Event Marketing Seminar

Exhibitors preparing for the Offshore Technology Conference (OTC) 2006 won’t want to miss the OTC Event Marketing Seminar, organized by Sullivan Group, which will feature Ed Schipul, CEO of Schipul – The Web Marketing Company (www.schipul.com). 

Schipul will present “Blogs, RSS and More: Harness the Power of the Web to Maximize Your ROI at OTC".  The presentation will be part of a unique panel discussion covering the essentials of event branding, online marketing and communications basics. 

Other panelists include Clare Sullivan Jackson, president and CEO of Sullivan Group, and Phil Morabito, CEO of Pierpont Communications.

The seminar is scheduled from 2 to 5 p.m. on Thursday, February 2nd at Majestic Metro Theatre in Houston. The focus of the OTC Event Marketing Seminar will be on helping exhibitors cut through the clutter to attract attention and forge meaningful relationships with customers and prospects. 

Schipul’s presentation will focus on how marketers can leverage the rapid, widespread adoption of emerging technologies that enable user-generated content, such as blogs, vlogs, podcasting and wikis to stay a step ahead of the competition.

“Exhibiting at OTC requires a significant investment, so it is critical that organizations utilize their Web sites to their fullest potential during the conference,” said Schipul. “We will focus on the powerful and easy-to-use online tools that are available to drive traffic to an OTC booth and increase sales.”

Registration for the OTC Event Marketing Seminar is $50 and will be accepted through February 1st 2006. To register online, visit www.sullivan-group.com.


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