:  

37 News Articles Found

Schipul – The Web Marketing Company Acquires Assets of Aim Managed Hosting

Schipul – The Web Marketing Company, a worldwide provider of Web marketing solutions, has acquired the assets of Aim Managed Hosting, a Houston-based provider of managed hosting solutions to small- to medium-sized businesses. Terms of the transaction were not disclosed.

Established in 1999 by Arthur Chong, Aim Managed Hosting has built a solid reputation in the education, human resources, steel and banking industries. Mr. Chong has accepted a position on the management team at BMS Solutions as manager, Professional Services.
Schipul – The Web Marketing Company has been providing Web hosting solutions since 1997. The company will seamlessly transition the customers of Aim Managed Hosting with an emphasis on security, stability and personalized customer service. 

“We wish Arthur well and are thrilled that this strategic acquisition gives us the opportunity to add to our customer base and showcase Schipul’s Web marketing solutions for businesses,” said Ed Schipul, president and chief executive officer of Schipul – The Web Marketing Company. “At the end of the day, our customers rely on the Schipul team to ensure their Web site is live and functions properly, so delivering reliable and secure Web hosting is among our core services.” 

Schipul currently provides Web hosting services to more than 150 businesses and associations around the world, most of which are powered by Schipul’s proprietary Tendenci® Web operating system.

About Schipul – The Web Marketing Company
Schipul – The Web Marketing Company developed and builds on the Tendenci® association management software. Schipul is based in Houston, and provides marketing services on the Internet to a variety of service industries in local, national and international markets. Schipul’s clients include Clear Channel Exhibits, National Pharmacy Technician Association, The Children’s Fund, Wolff Companies and DPK Public Relations. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.

Source: Schipul - The Web Marketing Company


Schipul featured in Baltimore Sun article: 'Hype's a bit too warm for Arctic Monkeys'

The Baltimore Sun published an article reviewing the garage rock band the Arctic Monkeys' Internet and blog-fueled success.  Reporter Rashad Ollison discussed the impact of the online media hype and importance of product (band) market positioning with CEO Ed Schipul:

"Ed Schipul runs Schipul - The Web Marketing Company, a firm in Houston, Texas, that analyzes various online trends. Given today's madly fickle, Internet-enhanced pop music scene, he suggests that overexposure would kill the group. Instead of lashing out at the media hype machine, he says the band should "do something more constructive with the hype, like funnel the attention to a charity or something."

"With my company, we talk about positioning in the mind of the consumer," Schipul explains. "If a band like the Arctic Monkeys doesn't bring something unique, then they will drift off in the minds of consumers. They need to have something that will resonate beyond the hype to last. ... It would be smart for them to come up with a sound, a niche, a category and promote that. The bigger the category, the bigger the band, like grunge and Nirvana in the '90s.""

Click here to read the entire article on the Baltimore Sun's Web site.


The Web's Next Generation: Web 2.0 - As published in PRSA Tactics March 2006 by Ed Schipul

pr_tactics.jpgIn the 11 years since the introduction of the first Web browser, the Internet has been considered an interactive communications tool, but we’re just beginning to unlock the Web’s ability to help us truly interact. Instead, most organizations still use the Web primarily to disseminate information.

That’s about to change thanks to a movement called, “Web 2.0,” a collection of emerging technologies that enable social networking by offering Web users the ability to add and edit Web content. It was initially referred to as “Consumer Generated Media,” but the label proved to be too restrictive for the sea change that has been occurring.

As illustrated by the blogs, video blogs (vlogs), podcasts and wikis, Web 2.0 is essentially a platform for sharing information of all kinds.

A Fundamental Change
In the past decade, search engines have turned the Web into an enormous user-driven and non-linear repository of information. Instead of the information source dictating how information is presented and consumed, the user is in charge.

The belief that the Web user should have some control is at the heart of Web 2.0. As the name suggests, these technologies are fundamentally changing the Web and how it is used.

Unfortunately, public relations practitioners have generally failed to grasp how this revolutionary change can be leveraged. Instead, most organization Web sites continue to mimic corporate brochures and still take a sequential approach to presenting their information. First we’ll tell you this, and then click here and we’ll give you that.

And even though the Web makes frequent updates possible, most corporate sites remain static for long periods.

In an environment in which Web users scan their favorite blogs daily, these old habits can signal to the market that your organization isn’t keeping up. On the flip side, numerous organizations have used blogs and podcasts in the past year to support their positioning as trendsetters.

Examples of Web 2.0
A great example of how everyone can have a voice and everyone can be part of the conversation is Wikipedia (www.wikipedia.com), the popular online encyclopedia completely generated, edited and updated by Web users. Not only is Wikipedia a great channel for getting your organization’s message out, the technology that makes it work is available to incorporate into your organization’s Web site.

Using wikis, an organization may enlist its customers to help collaboratively produce how-to guides for their products – or might present new product concepts in order to gather immediate feedback. Internally, wikis might be used to develop more user-friendly employee handbooks by encouraging employees to tinker with the wording.

Two other popular sites that illustrate the power of Web 2.0 technologies include Del.icio.us (http://del.icio.us/) and Flickr (www.flickr.com).

Del.icio.us describes itself as a collection of favorites. Essentially, the site’s community of users list Web sites that they like. It might sound innocuous, but in fact this knowledge sharing can be very powerful. Each time a user adds a favorite site, they choose a few words to describe the site, which is called “tagging.” For instance, possible tags for this article include: Web 2.0, public relations and social networks.

Public relations counselors can make del.icio.us a standard part of their PR program by establishing a list of favorites with their organization’s Web site and adding each news release, article or white paper as they are posted online. It’s hard to predict what might capture the attention of the user community.

Flickr, another quintessential web 2.0 site, shares many attributes with del.icio.us, except users generate the content in the form of uploaded photos. Users create tags to describe the images they like, which again offers a unique, current and relevant look into the minds of the publics we are working to reach and influence.

How to Get Started
Public relations strategists generally are behind the curve in terms of understanding how to leverage Web 2.0 technologies to achieve greater results through improved flexibility and cost efficiencies. However, it will be increasingly difficult to keep it business as usual in the midst of a technology revolution.

Following are a few specific steps you can take to get started:

  • Be willing to share control with the Web user – By giving Web users the ability to add and edit Web content, you can foster a community and build an indelible connection between the users and your brand. Even though you may prefer to control all aspects of their communications programs to the smallest detail, the true power of the Web only comes when you enable Web users to add and edit Web content. 
  • Build flexibility into your PR program – The real power of Web 2.0 technologies is they immediately tap into the attitudes and behaviors of Web users. To capitalize on this knowledge, develop PR plans that allow you to quickly adjust course and capitalize on opportunities the spring up.
  • Take responsibility for Search Engine Optimization (SEO) – Many PR Firms have finally discovered Search Engine Optimization (SEO) for press releases.  Tech savvy firms have been involved in SEO for years with their clients showing up in Yahoo news and attracting additional media coverage.  But Web 2.0 is more about gathering information for strategy formulation.  Helping your clients being an active part of the conversation even with sometimes over reactive bloggers.
  • Continually Listen and Analyze – Take advantage of the feedback loops in Web 2.0 technologies to keep tabs on what people are saying about your brand. Beyond that, examine the words and phrases used to describe your brand. You might find that the market views your products or services differently than you do, which can prompt a review of your positioning.   
  • Make it a point to experiment with emerging technologies – In the past year, numerous organizations have experimented with blogs and podcasts. This year, look for corporate vlogs and wikis to join them. They won’t be right for every organization, but learning and trying can be rewarding too.

If your organization is still approaching the Web the same way it has for the past decade, this should serve as a wakeup call. The wired world is changing.

Visitors to your Web site are no longer entering through your home page and flipping through the site as they would a brochure. They are using search engines to hunt for and transport them to specific bits of information.

Now, Web 2.0 is taking that user behavior a step further by transforming the Web into a platform for sharing information of all kinds – text, sound and images.

By tapping directly into the minds of the Web user, Web 2.0 technologies provide public relations counselors unfiltered information with which to create strategic solutions that resonate with their publics. Web 2.0 can help reveal what target publics really care about, in close to real time. This can be invaluable in helping ensure that messages and tactics are aligned with the interests and concerns of their publics.


Ed Schipul and BusinessMaker's Radio discuss technology business start-up

bizmaker_logo.jpgThe Businessmaker's Radio Show recently interviewed Schipul's CEO Ed Schipul as part of their focus on local entrepreneurial success stories.

Ed Schipul and Russ Capper discuss the trials and tribulations of starting up a technology business, surviving the Dotcom Bubble burst and growing a technologically savvy company.  

Be sure to tune in to the podcast to hear the history of Schipul - The Web Marketing Company, the importance of a recurring revenue model and just how far a little determination can take you.

Click here to listen to the Schipul technology business start-up interview


2005 - SCHIPUL NAMED NUMBER 28 COMPANY ON HOUSTON BUSINESS JOURNAL FAST TECH 50 LIST

Fast 50 HBJ logo

Schipul - The Web Marketing Company has been named the number 28 company on the Houston Business Journal's FastTech 50.

The Fast Tech 50 Awards were presented November 4, 2005 at the Hyatt Regency in Houston to the top 50 high tech companies in Houston that experienced the greatest percentage revenue growth in 2004.

"The Schipul team attributes this award to our clients, as without them, we would not be here or among today''s winners. We look forward to continued growth in 2006 and beyond and salute our clients," said Ed Schipul, CEO, Schipul - The Web Marketing Company. 


2005-SCHIPUL - THE WEB MARKETING COMPANY 14 ON INAUGURAL AGGIE 100

Aggie 100 list

Schipul - The Web Marketing Company was named the number 14 company on the Inaugural Aggie 100 list, announced Friday, Oct. 28, 2005 at a ceremony at Texas A&M University in College Station.

The Aggie 100 program identifies, recognizes and celebrates the 100 fastest growing Aggie-owned or Aggie-led businesses in the world and was created to celebrate the success of entrepreneurial Aggies and to provide a forum for them to pass their lessons on to the next generation.  

 

Founder and CEO of Schipul- The Web Marketing Co. Ed Schipul, is a political science graduate of Texas A&M, attributes the success of the company to the clients and employees of Schipul - The Web Marketing Company. 


SCHIPUL - THE WEB MARKETING COMPANY RELEASES TENDENCI® 4.1 MEMBERSHIP MANAGEMENT SOFTWARE

Schipul - The Web Marketing Company Releases Tendenci® 4.1 Membership Management Software

Web-based software helps organizations change the way they do business through tools that manage time and members


HOUSTON, Dec. 6, 2004Schipul – The Web Marketing Company today released Tendenci® 4.1 Membership Management Software for organizations to enhance their online membership management and overall organizational effectiveness.

Tendenci 4.1 Membership Management Software is an all-in-one web-based solution that helps membership organizations save time and money while making it easy to recruit and retain members. Current Tendenci customers will enjoy added software features such as table registrations for events, group discounts, a consolidated calendar of events, a “speed-formatting” newsletter template and a “rate-this” feature that provides audience feedback about Web content. 

Additional Tendenci features include modules for job boards, résumés, news articles, press releases and an online calendar of events. 

Through Tendenci software, organization leaders can quickly and easily capture, organize and fully leverage membership data through the use of dynamic and secure Web-based tools, including:

• Event scheduling software: Tendenci allows an event planner or administrator to set-up event pricing structures for individuals and groups, set a registration deadline, collect payment online, export an attendee roster to Excel and print name badges to ensure hassle-free event check-in.

• Consolidated Event Scheduling: Tendenci allows organizations with similar member bases to share a consolidated calendar of events that appeals across memberships, complete with links to registration on respective organizational sites so payment is recorded correctly.

• Electronic newsletters: Most organizational newsletters include content that is (or should be) also available on its Web site. Tendenci’s new newsletter functionality allows clients to create a newsletter based on site content in a matter of minutes. Clients also may format their newsletters with specific content and images.

• Real time reporting features: Tendenci 4.1 records all incoming and outgoing data and correlates increased event registrations, article reads, ratings, job postings and views with these communications. Tendenci’s reports help organization leaders make sure their offerings are aligned with what members want and need. 

Members benefit from Tendenci software by being able to participate in a membership organization from their desktop by completing membership forms, learning of current events and industry news, registering and making payments online and sharing information with others.

“Many organizations do not have a comprehensive Web-based membership management solution, so they have sought to address their needs through a collection of solutions, which is not profitable and dilutes the organization’s brand,” said Ed Schipul, founder and CEO of Schipul – The Web Marketing Company. “Tendenci 4.1 is a single, robust solution that relieves administrative burdens, successfully engages members, increases the organization’s visibility and has a track record of being a profit center.” 

Schipul’s membership organization clients include the World Health Organization, the Houston Technology Center, the Houston Chapter of the Public Relations Society of America, the Houston Chapter of the International Association of Business Communicators, 
the Society of Petroleum Engineers (SPE) Gulf Coast Section and SPE-Permian Basin and the Pediatric Pharmacy Advocacy Group.

“The Society of Petroleum Engineers Gulf Coast Section has used Tendenci to power our organizational Web site for several years. With more than 12,000 members accessing our site and more than 95 percent using the software, registering for our events has to be a simple and effective process for us to be successful. We look forward to the new software features that will help us meet increasing member needs and improve our services to our members, who depend on the Web site to keep them informed and active in the organization,” said Melissa A. Schultea, SPE Gulf Coast Section Liaison. 

Schipul also has introduced a new tiered pricing structure for Tendenci 4.1 that is based on the number of members that belong to an organization and the level of support the organization prefers on a monthly basis. Costs are as low as $175 per month for organizations with fewer than 500 members. Additional information about Houston-based Schipul – The Web Marketing Company is available at www.schipul.com and www.tendenci.com


Contact us to upgrade to Tendenci

The open source solution chosen by associations around the world.

Want to talk? (281) 497-6567

Sign up for Tendenci - The Open Source AMS

No per user pricing. Unlimited admins.

Demo Now

Have Questions?

Contact us!

Site Search