What is Paid Placement Advertising?

Paid placement advertising or Pay-Per-Click (PPC) are the ads you see on top and along side of search results in any search engines.
 
Each of the ads are individual businesses bidding for their text ads to show when particular keywords are being searched for.
 
The placement of these ads are based on the maximum bid each advertisers are willing to bid and the quality of the ads.
 
Please check back for more information about paid placement advertising.  More helpfiles on this topic will be coming soon.
 
Topics such as:
  1. How to start a paid placement campaign?
  2. What is quality score based on?
  3. What are landing pages?

If you're interested in starting a paid placement campaign, please contact our Search Engine Marketing team at sem@schipul.com.