Our #1 priority is helping you succeed with your online web marketing and email marketing is a critical component to your success. Email marketing has an ROI of $44 for every $1 spent, according to the Direct Marketing Association. Additionally, 93% of email users want to receive email from at least one of their favorite consumer brands compared to just 15% opt-in on Facebook and a measly 4% opt-in on Twitter, according to Chris Brogan.
That's why Tendenci has built-in integration with Campaign Monitor's email marketing software to simplify your newsletter marketing. This help file is going to provide you with links to some of the more frequently requested support documents on Campaign Monitor's website and give you an overview of how to access your newsletter campaign tools from inside your Tendenci website.
Newsletter and Campaign Terminology
When you are reading the support documentation and watching our training videos, you will hear terms related to Tendenci's software and Campaign Monitor's software and how they integrate with each other. Here are some definitions for the more confusing references made throughout our help files on the newsletter module:
Subscriber - refers to someone who is on your newsletter subscriber list and this list is saved in your Campaign Monitor software
Subscriber List - a list of your newsletter subscribers stored on your Campaign Monitor account. You can have multiple lists and customize the list names to create segmented campaigns.
User - refers to registered users on your Tendenci website. Users can also be members but membership isn't a requirement.
User Groups or Groups - refers to the Tendenci module that allows you to organize your users into customizable groups. Each time you create a new User Group on Tendenci, Tendenci creates a Subscriber List using the same name as the Group.
Members - refers to people who have applied and been approved as members on your Tendenci website. Members are organized on your website based on their membership type selected on their membership application.
Membership Type - refers to the custom types of memberships/members on your Tendenci website that you created when you set-up your site's Membership Module. Each membership type you create automatically creates a subscriber list in Campaign Monitor using the same name as the membership type.
You can find instructions on setting up your Membership Module in our Membership Module Training Series Help File.
What You Can Do with Campaign Monitor Inside Tendenci
If you are logged in as a Superuser on your Tendenci website, here are things you can do inside our Campaign Monitor Newsletter Module without leaving your website:
- Upload New Templates
- Edit and Delete Templates
- Preview Newsletter Templates
- View Sent Campaigns Statistics including number of subscribers who received the campaign, view the newsletter sent, date sent, subject of newsletter
- View Saved Campaign Drafts
- Add New Campaigns and automatically include content from your website in your newsletters
Add New Subscribers and Subscriber Lists:
- Add a newsletter subscribe form that automatically adds subscribers to your Campaign Monitor subscriber lists and segments them
- Automatically add new members on your Tendenci website to your email subscriber lists on Campaign Monitor
- Create custom segmented email subscriber lists by creating Groups and adding Users and Members to the Groups to automatically add them to the email subscriber lists
**You can add a user to multiple user groups and they are also added to each of those groups' matching subscriber list in Campaign Monitor.
Watch This Video to See How to Access Campaign Monitor's Integrated Features from Inside Tendenci
In this video I want to show you more about how to access and use Campaign Monitor, an email marketing software tool we've integrated with your Tendenci website.
In order to get to your campaign monitor dashboard from Tendenci, you'll come up to your admin nav bar, under quick links, you'll scroll down and look for "Campaign Monitor" - NOTE that in Tendenci 5.1 this link is labeled "Newsletter Generator" and then you will choose Campaign Monitor from the list. This takes you to your campaign monitor templates and campaigns where you're able to preview templates, add new campaigns and go to your campaign monitor 0reporting dashboard.
From the "Add Campaign" menu you're able to add content automatically to your newsletters, that's on your website. You can add things like events, articles, news, jobs and pages and it helps you save a lot of time in preparing your newsletters by avoiding the duplication of having to type all that content and images, you just select what you want to include and don't and a date range and that will pull over into your newsletter template when you're ready to send.
If you wanted to send a campaign without using content from your website, come to your campaigns tab and find the "Go To Campaign Monitor" tab. You can also go here to see reports of past email newsletters sent and to manage your lists and subscribers.
Clicking on it takes you over to your Campaign Monitor software. As you can see here, you can see an overview of recent drafts and campaigns. You can create a new campaign or look at saved drafts and send those. We have your lists and subscribers that are automatically added from your Tendenci site when they sign up as a member or they sign up for your newsletter.
Then the reporting. There's a lot of information about how to use Campaign Monitor and Tendenci in our monthly email webinars on email marketing. So I encourage you to come to our events calendar and sign up for the next one because it will really cover in depth how to use the software and I wanted to simply use this video to quickly show you how to get to that dashboard and how to navigate through the different features from your tabs from Campaign Monitor's templates and campaigns.
So now you can access it and start sending. Visit Tendenci.com to find out more about how to use Campaign Monitor to send great email marketing newsletters and sign up for our next webinar.
What You Can Do From Campaign Monitor's Dashboard
When you click on the "Go To Campaign Monitor" link from your Campaign Tab drop down menu in Tendenci, you are taken to your email newsletter marketing dashboard built on Campaign Monitor's software. From here, you can create and send email marketing campaigns, create A/B test campaigns, view reports from past campaigns and tons more!
Visit Campaign Monitor's website to view the full list of features included when you use their software for your email marketing.
Tendenci Newsletter Marketing Links and Resources
We have a monthly webinars that walk you through how to get great email marketing results using Tendenci and Campaign Monitor. You can find the next email marketing webinar and register on our Training Calendar.
You can also find past webinar training presentations and download a copy of the presentation by visiting our page on Improving Your Email Marketing Results with Tendenci.
Avoid fines and getting blacklisted by following our Recommend Policies and Guidelines for Sending Email Newsletters.
Learn more about your email newsletter template options available when you sign-up for our basic Tendenci Community Email Marketing Plan.
Find out pricing and other frequently asked questions on our Pricing Page.
Campaign Monitor Support Links and Resources
You can learn more about how to use Campaign Monitor's different email marketing software features on their website. Here are some links to the most frequently requested newsletter help resources:
- Campaign Monitor's Support Page
- Managing lists and subscribers
- Using Campaign Monitor's Reporting Tools
- Find Free Newsletter Templates you can download and modify
- Creating and Sending newsletters from your Campaign Monitor Dashboard