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Advertising is a great way to add an extra revenue source to your site. As such, a fairly standard set of sizes has been created to prevent advertisers from having to "extreme-customize" their ads.

Please note: This comes directly from the Interactive Advertising Bureau (IAB). Schipul and Tendenci make no claims to the creation of this content, merely the dissemination of it. Check out the IAB!

  Recommended
Maximum
Initial
Download
Fileweight

Recommended
Animation
Length
(Seconds)

300 x 250 IMU - (Medium Rectangle) 40k :15
250 x 250 IMU - (Square Pop-Up) 40k :15
240 x 400 IMU - (Vertical Rectangle) 40k :15
336 x 280 IMU - (Large Rectangle) 40k :15
180 x 150 IMU - (Rectangle)  40k :15
*NEW* 300x100 IMU - (3:1 Rectangle) 40k :15
*NEW* 720x300 IMU – (Pop-Under) 40k :15

 

Banners and Buttons

468 x 60 IMU - (Full Banner) 40k :15
234 x 60 IMU - (Half Banner) 30k :15
88 x 31 IMU - (Micro Bar) 10k :15
120 x 90 IMU - (Button 1) 20k :15
120 x 60 IMU - (Button 2) 20k :15
120 x 240 IMU - (Vertical Banner) 30k :15
125 x 125 IMU - (Square Button) 30k :15
728 x 90 IMU - (Leaderboard) 40k :15

Skyscrapers

160 x 600 IMU - (Wide Skyscraper) 40k :15
120 x 600 IMU - (Skyscraper) 40k :15
300 x 600 IMU - (Half Page Ad) 40k :15

ADDITIONAL NOTES:

  • Those sizes that are bold above are part of the Universal Ad Package
  • :15 animation includes multiple loops

Source: Interactive Advertising Bureau (IAB), http://www.iab.net/iab_products_and_industry_services/1421/1443/1452

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