Search Engine Optimization (SEO) Plays an Essential Role in Getting your Web site Found Online
Search Engine Optimization (SEO) is an ever-changing field and never-ending system that started off as simple as using select "keywords" and backlinks but has now evolutionized into an elaborate necessity within every marketing strategy, and the only one with all the cards is Google.
No software offers it like we do. We want to remind the community that Tendenci software was designed with SEO baked into the code!
Improve your search rank by taking advantage of the tools built for your site's success. Use these tools to add primary and secondary keywords in your site settings, take care of your site's reputation by adding all the SEO Meta information found in the pages editing section, and even check out your site's activity found under reports in your admin navigation bar menu & more.
Here are a few DIY SEO tips that can help boost your website's search engine indexing and page ranking:
1. Have Your Site Mobile Ready
Every Tendenci site is built "mobile first" without exception. This is an expectation that must be set from day one of any project. The first judgment of the site should be based on the mobile version. We are not saying desktop doesn't matter, we are just reminding everyone that MOBILE FIRST is a long-time strategy for us and EVERY site must be judged based on that criteria.
Having your site mobile ready also means your site ranks well on both mobile and desktop. But, if your website doesn’t perform well on mobile, it will affect your rankings on both mobile and desktop.
Check out Google Webmaster Central Blog for more insight on getting your site ready for mobile.
2. Pump Out a Ton of CONTENT! Search Engines Look for Original Content
Publishing high quality content with facts and figures in a consistent basis is key. It is important to add as much new content as frequently and consistently as possible. That doesn't imply you load your site with a ton of junk. Make sure it's really good information. Include targeted keywords within your text and don't forget to remember your audience. You want to create a beautiful, brilliant user experience. Not scare them away.
3. Research your Website Keywords and Keyphrases
Search engines want you to speak in a way that humans can understand you. Therefore, good content is measured in part by the use of words that humans actually use. And now with the increased use of voice search - keyword search phrases are getting longer.
Plus people tend to ask questions as opposed to just using keywords. For example:
"Alexa or Bixby - what are some reasonaly priced restaurants within five miles of me?"
vs. traditional search
"affordable restaurants nearby"
What to do? It is important to speak as naturally as possible and use words that we humans use. Have your content in a way that Google is going to recognize it and is going to return your site as a search result.
Luckily there are tools to help you with your keyword research. A key phrase research tool we like:
Google Trends - a definite go-to for phrases. What's your favorite?
4. Optimize your Website's Titles, Meta and Alt Tag Info
No software offers it like we do. Incorporate your chosen keywords into your site's Title Tags, Headings, body text, text links, image ALT tags, and META tags. Don't keyword stuff your content with too many uses of the same phrase, but it should be clear what the site is about by scanning the pages. Set a goal of using targeted keyphrases on each page to tell both Search Engines and visitors exactly what is the topic of the page.
There are a few articles out there challenging the value of Meta tags but most of us continue to honor its importance. Why? Do Meta tags hurt your SEO?
Meta tags only hurt your SEO if they are not in sync with the content. Make sure all tags in alignment with the body content and you'll be fine.
5. Link Architecture and Cross-linking for Optimization
Provide good navigation, anchor links, and links from companies and business related to yours.
- Acquire natural links through great content marketing. Don't go out there and force external linking. Linking should come naturally.
- Cross-link your pages to each other with relevant keyphrases to provide contextual relevance. Every page on your site should be reachable from at least one static text link so it can be included in the search engine indexes.
- If you belong to an association or Chamber of Commerce, request a link to your site and make sure you have a Local business listing in Google Places and Bing Places with correct address and contact info.
6. SiteMaps for People and Search Engines
Include a Sitemap in an xml or web-friendly format to let the Search Engines index your site properly. In simplest terms, it is a list of the pages on your website. This lets the search engines easily know what pages are on your site, their relative importance to each other, and archives of content that may not be well linked.
7. Secure Your Site
It is important for all sites to be HTTPS and no longer HTTP. Learn about Security in the Tendenci SaaS Cloud at AWS
Have any SEO questions? We have some options for you. Give us a Call at (281)497-6567 or Submit a Support Form Here.
We want to help your organization succeed on the web.