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By tapping into the wisdom of your membership through crowdsourcing, you can access an almost unlimited supply of ideas for getting your association’s message across on your website.

Crowdsourcing enables you to disseminate your messages to a larger number of current and potential members.

Members involved in content have more ownership and are more likely to share that content with their own networks.

Ed Schipul will take the audience through the fundamentals of how to use crowdsourcing to give a boost to their organization’s website content. He’ll give practical tips on:

-How to recruit and maintain guest contributors, bloggers and photographers
-The best ways to collect stories from members and turn them into content
-How to use your people on video to tell your story (i.e. volunteers, board)
-Using social media to collect ideas/stories
-Maintaining an editorial calendar and accountability

Throughout the presentation, Schipul will provide plenty of real-word examples of how crowdsourcing works to use the wisdom of your membership to disseminate your message.

The audience will learn:

-How leveraging content from members, or “crowdsourcing,” can make their job easier.
-How crowdsourcing encourages members to share their association’s message.
-Best practices for recruiting and maintaining guest contributors, bloggers and photographers.
-Best practices for collecting stories from members and turning them into content.
-Best practices for featuring their members on video to tell your association’s story.
-How to use social media to collect ideas and stories.
-How to maintain an editorial calendar and accountability.

 

Location: Grand Wayne Convention Center
120 W Jefferson Boulevard
Fort Wayne , Indiana 46802

Date: July 23, 2014, 1:15 p.m. - July 23, 2014, 2:15 p.m.