Factors Every NonProfit Website Needs for Effective Online Fundraising
This seminar will explain the key elements that nonprofit websites should include to attract new donors and increase online fundraising efforts. The seminar will cover:
How to evaluate your current website
Actionable ways (that are easy and free) to make improvements to your website
Recommendations for Nonprofit CMS platforms and
Website management tools that are free or inexpensive
List of questions to ask when selecting someone to design or update your website
Participants will have an opportunity to have their nonprofit's website evaluated during the class and will leave with a list of simple tasks they can work on immediately to improve their online fundraising and marketing.
The cost to attend is $40, and the funds are paid directly to ESCHouston for the support and growth of their programs and initiatives. We're donating our time and expertise because we believe your association website should make doing good more fun!
Speaker Sarah M Worthy
Sarah has over 13 years in marketing, business development, and community management, and she has a passion for teaching people how to use technology to do great things in business and nonprofit industries. Sarah currently manages the marketing program for Tendenci, an open source CMS platform, and her responsibilities in …
Sarah has over 13 years in marketing, business development, and community management, and she has a passion for teaching people how to use technology to do great things in business and nonprofit industries. Sarah currently manages the marketing program for Tendenci, an open source CMS platform, and her responsibilities in this capacity utilize her strengths and combine marketing, customer service, and technology to identify and create great user experiences for clients.
Sarah's day-to-day activities include creating and implementing content marketing strategies, developing engaging social media campaigns, event marketing, and more. Sarah's experience with nonprofit marketing and program development is bolstered by a combination of her professional career at Schipul Technologies and her volunteer roles within nonprofit organizations that include the Startup Digest, Startup Weekend, Netsquared, and SpaceUP Houston. Her work with these nonprofits has included organizing and promoting events, managing website content and email marketing, develop fundraising and sponsorship programs, and run training events.
Sarah's day-to-day activities give her a unique perspective and provide both sides of Nonprofit Technology challenges: developing tools that can handle everything a nonprofit needs and using the tools to manage a nonprofit's website and online fundraising programs.